We have quickly built up multi-million rand accounts with our client because we deliver quality fruit to the right place at the right time. Our promise to clients:
Getting our fruit to the right place at the right time
Location – we are located in Wolesley which in the heart of the deciduous fruit growing region in the Western Cape. We communicate face-to-face with our suppliers, so that we have
vital up-to-the-minute information about picking, packing and location of fruit. Logistics – we personally manage the packing of fruit to control the departure times of our outsourced fleet
Diversified logistics fleet – we ensure that we have enough vehicles in the right location, with our network of high-class outsourced logistics providers
Reliable 365 day supply of consistently high quality fruit
In an industry where 15% of all fruit is lost to due to it not being sold by its sell-by date, time is literally money. Through our innovative business processes, our perishability levels are half those of our competitors. Locally: We have rapidly built up one of the most impressive supplier networks with 40-50 leading local producers whose fruit not only graces South Africa’s supermarket shelves but those of leading retailers world-wide – such as Fortnum & Masons of London, Carrefour of France (and Carrefour in 40 other countries) and Sears of America. Since we deal with so many farmers we can always supply the right quality of fruit at the right price. Our farmers can also supply the very top quality having supplied to some of the most demanding retailers. Internationally:, we have overcome seasonality constraints, by developing relationships with suppliers who can supply fruit, during the Cape winter
We offer the most competitive prices in the industry by our Clean and Green supply chain management, which results in the lowest commissions in the industry.