"All Things Iowa" Boutique & Fudge Shoppe. Specializing in Iowa themed gifts, gourmet foods, souven And of course, we're famous for our tasty homemade fudge.
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About Our Store
Located in Historic Valley Junction in West Des Moines, Heart of Iowa Market Place is your Iowa store and so much more! Since 1983, Heart of Iowa has provided a "uniquely Iowa" experience, where customers are greeted as neighbors and encouraged to sample, sniff, touch and taste. From mouth-watering fudges and flavors to gifts that say "I love Iowa" in your own special way. At Hear
t of Iowa Market Place, we specialize in locally crafted and Iowa themed foods and gifts, including: goodies and gadgets, gift baskets, gourmet foods, local art, home decor, souvenirs, John Deere collectables, as well as Iowa Hawkeyes and Iowa State Cyclone gifts and gear. Whether its a holiday gift or a special present for a close friend, we're your #1 source for all things Iowa! Fundraising with Fudge
Are you looking for unique fundraising ideas? Our "Fundraising with Fudge" program is a great way for your non-profit organization to raise funds and have fun at the same time! With two different options available, selling Heart of Iowa Market Place's delicious homemade fudge is easy and profitable. Whether you're fundraising for a church or civic group, or raising funds for your school activities, we work with non-profits of all sizes. For more information, go to our website www.heartofiowamarketplace.com and click on the "Fundraising" tab for more information! Corporate Gifts
At Heart of Iowa Market Place, we also specialize in unique, Iowa corporate gifts. We have a large selection of baskets, bags and boxes to fill, and our staff, with our personal attention to detail, can help you create the perfect gift that says "Thanks for doing business here in Iowa." We are small enough to meet our customer's requests, and large enough to accommodate large corporate gift needs, and can deliver locally or ship nationally. Stop by and see us, or visit our website at www.heartofiowamarketplace.com!
Easter is just around the corner, now is the perfect time to start thinking about your holiday meal. What better centerpiece than a delicious, juicy, honey glazed ham!?
Whether you’re hosting a big family gathering or just
cooking for a few close friends, our hams are sure to satisfy! Berkwood Farm hams are 8-10 pounds, uncured, and free from any MSG. Please remember to allow 2-3 days to thaw. So be sure to stop by and pick yours up before March 27th.
New Product ‼️🚨. is now available in store and online. The perfect mix of spices with a touch of sweet molasses.
25% OFF on all dog leashes and wristlets. Available in a variety of colors and styles to fit every pup’s personality. 🐶🐾
Setting the mood today ☘️🇮🇪. Thanks for the help.
Welcome baby girl! 🍼🎉👏 We love creating the perfect gift to celebrate new additions to the world.
Just restocked! Elderberry Wellness Boost Syrup and Elderflower Simple Syrup.
Made by and processed on the farm in Sperry, IA, just one tsp contains 2000 mg of elderberry and 2000 mg of aronia.
Elderberry is a berry that comes from the black elder tree, which can be found in Europe, North America, and Asia. In folk medicine, the dried berries or juice are used to treat influenza, infections, sciatica, headaches, dental pain, heart pain, and nerve pain, as well as a laxative and diuretic.
The Elderberry Wellness Boost Syrup is paired with elderberry and aronia, two of nature’s most antioxidant-rich fruits, to create a powerful source of polyphenols and anthocyanins, shown by studies to boost immunity.
This syrup can be taken by the spoonful or can be added to any dish or drink including pancakes, oatmeal, yogurt, tea, adult beverages, and more!
We had a fun day making new bench cushions for you at the store. Next time you’re in, take a load off and sit awhile. 😎☀️☺️
9 years ago we got to meet little miss Emma Bear for the first time…and in honor of Valentines Day, she’ll be at the store for a bit today giving away free hugs and kisses. 🐶😘🤗. Stop by and say hi!
There’s still time! Stop by and let us help create the perfect gift for your someone special….
Also, a reminder to my husband…Valentines Day is next week. Repost and share if your significant other needs a ‘gentle reminder’. 😁❤️
Who’s ready for Valentines Day fudge?! Fresh batches made weekly in our shop.
Another amazing custom basket order put together by our amazing team! 25 custom baskets for Sammons!
Where could Percy be hiding now? Find him and bring him to the front for a free 6 Piece Fudge box!
Thanks for stopping by our store last week! You have been a long time fan of our store, and it was great having a dialogue about how our business has changed and grown, challenges we face, and the Valley Junction community in general!
They’re back! Golden Caramel Nuggets are back on our shelves after taking some time off. Stop in for that sweet crunchy goodness you all love!
We do custom boxes for all your needs!
Hooray for Livy and Ella for finding Percy!! They got a free 6 Piece fudge box for their excellent sleuthing skills!
Percy is hiding! If you can find him and turn him into the front, you can win a free 6 piece box of fudge!
Happy National Chocolate Day! We have what your sweet tooth is craving!
Congratulations to for finding Percy! Dana and Darcy won a free 6 piece box of fudge for their exceptional scavenging skills!
The Taste of Iowa Basket!
This basket includes:
•Homemade Fudge
•Heart of Iowa Red Raspberry Honey •Mustard
•Dipping Pretzels
•Palmer’s Bagged Candy
•Roasted Field Corn
•Cedar Creek Popcorn
•Twin Bing
•Betty Jane’s Candy
•Caramel Cob Popcorn
•Iowa Chocolate Bar
Here’s the hint to where Percy is hiding! Find him and bring him to the front for a free 6 piece box of fudge!
We will be closed today in observance of Fourth of July. We will resume normal hours on Wednesday, July 5. We appreciate your understanding!
Celebrate America this Sunday at the Junction Street Party! Before and after the West Des Moines Parade, enjoy live music, food, beverage garden, and kids activities!
Heart of Iowa Market Place will be closed July 3rd and July 4th.
Happy National Take Your Dog to Work Day! Emma and Nala love to drive Gus the Golf Cart!
This Sunday is Vintage in the Valley!
Shop on the streets filled with your favorite vintage sellers, artists, food vendors, and so much more from 10 AM -5 PM!
Celebrating Juneteenth: Honoring Freedom and Equality
At The Heart of Iowa Market Place, we are committed to fostering a diverse, inclusive, and equitable community. As we approach Juneteenth, we want to take a moment to honor and recognize the historical significance of this important day.
Juneteenth, also known as Freedom Day or Emancipation Day, commemorates the emancipation of enslaved African Americans in the United States. This momentous occasion reminds us of the ongoing journey towards racial justice and the importance of acknowledging and learning from our history. Juneteenth is an opportunity to reflect on the hardships endured by African Americans, celebrate their resilience, and renew our commitment to dismantling systemic racism in all its forms.
As a white-owned business, we recognize that it is our responsibility to actively support and uplift marginalized communities. We stand in solidarity with our Black employees, customers, and partners, and we are dedicated to fostering an inclusive environment where everyone feels valued, respected, and heard.
Moreover, we believe that honoring Juneteenth extends beyond a single day. It requires ongoing commitment and action to address systemic racism and create lasting change. We pledge to continually educate ourselves, amplify marginalized voices, support Black-owned businesses and organizations, and advocate for policies that promote equality and justice.
Together, let us recognize Juneteenth as a shared celebration of freedom, resilience, and the pursuit of a more equitable society. By working together, we can build a future where every individual feels empowered, valued, and free from discrimination.
211 5th St/Historic Valley Junction
West Des Moines, IA
50265
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
| Sunday | 12pm - 4pm |
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New wooden bowls from Roger Barge! These beautifully handcrafted bowls are each unique! Bowls come in a variety of sizes and designs. They are perfect for candy, keys, jewelry, and more!
Bored? Yeah, we have board games…and so much more!
home. rugs are back in stock! Like the Dude says “they really tie the room together!” #biglebowski #rug #iowa #giftbaskets
We have restocked our wine section! Come see what we have for you! #wine #valleyjunction #moscato #baskets #giftbaskets #chardonnay #merlot #iowawine #iowa #desmoines
Have you tried Berries & Cream candles from @milkhousecandleco ? We love them! Berries & Cream candles are back in stock! #candle #giftbaskets #berriesandcream
Worst thing about the nice weather we’re having? The flies! Maybe they just want to sample the fudge! #breakingbad #valleyjunction #giftbaskets #fudge
We do custom baskets and boxes! Our basket makers are the best around! Now is the perfect season for a custom basket, wether it’s for Easter, your friends, or just because! #giftbaskets #giftbox #iowa #easter
Today Daisee is showing and telling about one of her favorite vendors, New Harmony Pottery! New Harmony Pottery products are handmade in Earlham, Iowa and come in a variety of clay items! We cuurently carry the crocks, mini crocks (Daisee's favorite), mugs, spoons rests, pie bowls, and regular bowls! Each of the items come decorated with different designs including bikes, pigs, farms, quilts, and the state of Iowa. Start or add to your collection of New Harmony Pottery today!
Farmer’s Best Popcorn is back in stock! Choose from 5 lb, 3 lb or microwave bag! Perfect for movie nights, game days, or snacking!
Teamwork makes the dream work! Maddie will be replacing Daisee’s arms today as they make a basket including our most popular items!
Get a Big Boy today! Place a special order for Oinker’s gallon jug!
Today, Daisee will guess the names for 5 different Milkhouse Candle Co. candles! She will describe what she smells, guess the names, and see if she is right. How do you think you would do? Do you have a favorite scent of candle? Let us know!
25% off all holiday decor!
Pretzels have been delivered! These pretzels have been the final piece to many of your orders! Operation: Basket Fullfilments has resumed! Thank you for your patience! #giftbaskets #corporateorders #pretzels
Santa has been busy working with Gus to deliver and shop all the holiday orders coming in! Shop our store online or in person! We will ship her ER you need your gifts to go 🦌 🛷 Thanks to the Theatrical Shop in Valley Junction for letting us borrow Santa!
Heart of Iowa: Holiday Season Episode 2 is out! In this episode, Abby takes us through a custom gift box from start to finish! Enjoy and stay tuned for more episodes! #holiday #giftbasket #giftbox #lawandordersvu
Heart of Iowa SVU Episode 1: I Want It All. In this thrilling episode, Daisee creates an "I Want It All" Basket for one of our customers! This basket is the ultimate gift for the holidays! Stay tuned for more Heart of Iowa SVU: Holiday Season!
What’s that smell? Tamra is going to find out! Milkhouse Candles are back in stock and we have new scents for the fall season!
