What are the opening hours?

Monday 11am - 7pm Tuesday 11am - 7pm Wednesday 11am - 7pm Thursday 11am - 7pm Friday 11am - 8pm Saturday 11am - 8pm Sunday 1pm - 5pm

Blue Goat Wine & Provisions

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United States
Traverse City, MI
Blue Goat Wine & Provisions

Your approachable, thoughtfully-curated wine, beer, spirits, and provisions shop since 1974.

12/30/2024

We have sparkling wine to fit any budget and style. Come see us before NYE 🍾

12/23/2024

Can’t make it out of the house and need a last minute gift? Purchase an Online Gift Card here!

https://squareup.com/gift/28S4TVRKWNE9X/order

12/13/2024

Did you know that we get new products in every week? All hand selected by our awesome staff! Here are a few items we’re excited about right now. Come check them out for yourself!

12/09/2024

🎄 Sip & Shop on Friday 12/13 🎄
We’ll be sampling two offerings of Glühwein from Germany and Vin Glögg from California.
We’ll be pouring all day. Come get cozy with us ☃️🐐

12/01/2024

🧤We’ve teamed up with The Mitten Real Estate Group to help spread warmth (and kindness!) throughout our community. You can help out by dropping off gently used or new winter clothing items such as mittens, scarves, coats and boots. We have a donation box located in the shop and we’d love your help in helping out those in need.🧣

11/29/2024

We’re having a SALE through the end of December! All items with a blue tag are 10% off. Dozens of wines and a large selection of beer are marked down for this limited time offer ⏰. See you soon and bring some friends! 🍷 🍺

11/27/2024

We are closed tomorrow for Thanksgiving, but open tonight until 7pm for all your Turkey Day needs! 🍷 🦃

During this time of gratitude, we just want to say how thankful we are for our amazing staff and community- thank you for all the support! 🙏

11/26/2024

Huge thanks to Gary, Cory, and the entire team at Farm Club for an amazing staff outing last weekend! 🙌 They treated us to a behind-the-scenes brewery tour and an incredible brunch spread that we can’t recommend enough. 🍳🥐 And let’s not forget their delicious beers (also available at Blue Goat!) 🍺✨ We may not have snapped as many photos as we’d like, but we were having too much fun in the moment! 😄

Farm Club

11/25/2024

Bringing wine to Thanksgiving? 🍷 Let us make it easy with our 3-bottle Gamay Noir sets! Choose from ready-to-go options featuring this year's Beaujolais Nouveau, or pick your own bottles and we'll package them up for you. Perfect for gifting or sipping at the table! 🦃✨

11/20/2024

THREE tastings this week plus some fun holiday gift ideas! 🥃🍷🎁

High Five Spirits & GypsySpirits Wed 11/20 4-6pm
Complimentary Beaujolais Nouveau Tasting ALL DAY Thurs 11/21
Iron Fish Distillery Fri 11/22 4-6pm

Plus a great new music themed gift basket in collaboration with Traverse City Philharmonic 🎶

11/14/2024

🎄✨ Get into the holiday spirit with the perfect gift from the Blue Goat! Check out our Holiday Guide for a selection of cheerful gifts for everyone on your list. 🎁 Simply follow this link to explore: https://bluegoattc.com/holidayguide/

To place an order or to see our entire selection, feel free to reach out or stop in to see us. Happy Holidays! 🎅🤶

11/07/2024

🎉 Limited Edition Alert! 🍾✨

We just received a small batch of rare vintage André Clouet Champagnes — 2012, 2016, and 2018! These bottles are in very limited supply, so don’t wait! 🥂

Perfect for gifting a wine lover or for wowing the host at your holiday party. 🎁 Why not bundle all three for the ultimate celebration treat?

Champagne André Clouet

11/05/2024

🎁 Holiday Shopping Made Simple! 🎁

This November, for every $75 spent on a custom gift basket, you'll receive a $5 gift card—perfect for you or as a sweet stocking stuffer!

Choose from our curated selection of wine baskets, 3-bottle wine sets, and cocktail bundles—ready to gift with local delivery or shipping options for your convenience.

Make your holiday shopping stress-free and fun with the perfect gift for every wine, beer, or spirits lover! 🥂🎉

Your approachable, thoughtfully-curated wine, beer, spirits, and provisions shop since 1974.

11/04/2024

🍷✨ Double the fun this Wednesday! We’ve got Left Foot Charley AND Bos Wine in the house for a tasting you won't want to miss! Join us from 4-6 PM for complimentary samples from these amazing local wineries. Plus, enjoy scrumptious seasonal bites from our buddy Tim at Northern Bounty! Don’t miss out! 🥂

10/31/2024

🎃 Happy Halloween! Join us all day for a FREE wine and mead tasting! 🍷✨ We’ve got sweets for the whole family and adult treats to elevate your trick-or-treating! Swing by before you head out tonight and kick off your festivities with some delicious flavors! 🍬👻

10/28/2024

As seen last week on Shark Tank- we carry Little Saints mocktails!

This woman-owned company specializes in zero sugar, non-alcoholic cocktails fueled by a blend of reishi mushroom and botanical terpenes that keep you feeling good. Whether you don't drink or just like to explore alcohol alternatives, we highly recommend trying one of these little green cans!

Address

875 E. Front Street
Traverse City, MI
49686

Opening Hours

Monday	11am - 7pm
Tuesday	11am - 7pm
Wednesday	11am - 7pm
Thursday	11am - 7pm
Friday	11am - 8pm
Saturday	11am - 8pm
Sunday	1pm - 5pm

Telephone

+12319419463

Website

http://www.bluegoattc.com/

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Videos

THREE tastings this week plus some fun holiday gift ideas! 🥃🍷🎁 High Five Spirits & GypsySpirits Wed 11/20 4-6pm Complimentary Beaujolais Nouveau Tasting ALL DAY Thurs 11/21 Iron Fish Distillery Fri 11/22 4-6pm Plus a great new music themed gift basket in collaboration with Traverse City Philharmonic 🎶

🎉 We’ve officially reached the end of Phase 1 of the road project! What a beautiful sight to behold! 🤩 A huge thank you to the incredible team at Team Elmers for their swift and diligent work on this extensive construction. Their constant communication and support over the last three and a half months have been invaluable. 🙌 The first couple months went smoothly, but June has been especially challenging. Now, we’re excited to welcome back old friends and meet new faces this Summer. Our new intersection and pedestrian-friendly crosswalk are ready for you to explore! Here’s to a busy and successful rest of the Summer! Let’s make the second half a strong one! 🌞🚧

We have a front row seat to quite the show! 🏗️ Stop in and check out the progress Elmers is making, and pick up some goodies for the weekend. We’re all stocked up on snacks for a fabulous charcuterie board, and the perfect libations to pair with it 🧀 🍖 🍷 🍺 🍫 🥃 #supportlocalbusiness #supportsmallbusinessowners

Show your support

4 ways to show your support 🙏

Hello everyone. Obviously this road project is really affecting us. Sales are down over 80%, with some days no one coming in until after 4. Even if you don’t have time to watch our owner, Sebastian’s video, here are 4 ways to show your support! 1. Peninsula fans: Peninsula Dr. Is OPEN up to Blue Goat! You can avoid the entire detour and still get right to us. 2. Show your love at off-peak times: we’ve done the drive countless times now and while it does take upwards of an extra 20 minutes during peak times at four or 5 PM or eight in the morning, it’s much quicker at off-peak times. Put on your favorite podcast and show us some love! 3. We can do same-day delivery! Give us a call and we will be glad to help with a mid day or end of day delivery. 4. In-home tasting experiences: we just finalized three different amazing tasting experiences. Comment or message us for more details. Thank you all 🙏🙏

Hello everyone. Obviously this road project is really affecting us. Sales are down 80% and after 3 days we can tell you, we can’t continue like this for 2+ more months. Even if you don’t have time to watch our owner, Sebastian’s video, here are 4 ways to show your support! 1. Peninsula fans: Peninsula Dr. IS OPEN up to Blue Goat! (Just no farther) You can avoid the entire detour and still get right to us with a quick down and back without having to detour around. 2. Show your love at off-peak times! We’ve done the drive countless times now and while it does take upwards of an extra 20 minutes during peak times, it’s much quicker at off-peak times. Put on your favorite podcast and show us some love! 3. We can do same-day delivery! Give us a call and we will be glad to help with deliveries mid day or after we close; easy! 4. In-home tasting experiences: We’ve just finalized three brand new in home tasting experiences. If you’re interested, comment below for more info. Thank you! 🙏

Oh the weather outside is frightful, but the wine is so delightful… 🍷 Stop in and enjoy a cup of cocoa while you stock up for the snowstorm. Then hunker down with a tasty beverage in hand and watch it fly- sounds like a cozy weekend to us! ❄️