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Monday 12pm - 6pm Tuesday 12pm - 6pm Wednesday 12pm - 6pm Thursday 12pm - 6pm Friday 11am - 7pm Saturday 11am - 7pm

True Sake

True Sake America's First Sake Store
Since 2022 Over 200 premium Japanese sakes in the store.

03/21/2025

We are so glad to have Shichiken from Yamanashi Prefecture back in inventory! "Kinu no Aji" is a beautiful Junmai Daiginjo for the unbeatable price of $23! 😱

Shichiken also makes outstanding sparkling sake, so come on by and give both a try! *Link in bio

03/20/2025

More Stokyo has arrived at the docks and in our fridge at a new lower price! 😲

Check out our "Promotions" section on our website! *Link in bio

03/19/2025

Here's a sneak peek into Sake Samurai Beau Timken's world. He's working hard on a review for Tonoike Bo Junmai Ginjo, our newest TRUE SAKE EXCLUSIVE! That means if you want to try this sake, you have to buy it from us! Full review coming soon.

*Link in bio!

#純米吟醸

03/07/2025

🚨☎️ New Label Alert ☎️🚨

One of the legendary exported sake labels and box has had a face lift! Say hello to the new Tengumai Yamahai Jikomi “Dance of the Demon” !
We have had the honor of selling this awesome brew for over 20 years and we will miss the box but that new dancing demon is sick!

03/01/2025

Check out our fine selection of newly released Spring nama straight from Japan! We are so excited to try them. Quantities are limited, so come by the shop or order online soon! *Link in bio. 🌸🍶🌷

This is just the beginning. More coming soon!

#清酒@kamikokoroshuzo
#生酒 #酒

02/21/2025

Our Limited Edition Trucker hats are BACK! This time, in their fourth rendition and exclusive design by Matt aka .

We asked Matt what inspired him to design one of the coolest hats in sake world and he said it was all about personal style. 'I had an inspirational moment while packing loads of sake boxes. I wanted a brown/blue aesthetic with a little dose of Carhartt and classic UPS. My colleague called it 'ugly hot' and I knew I came up with a memorable design'

This hat really grows on you! From camo and shiny turquoise blue to deep navy and sand dune brown, get your hands on one of these super limited edition hats to sport around the global sake industry! 🍶🌏

#日本酒 #おしゃれ

02/20/2025

While it might be cold and snowy, Miyagi sake is HOT! ❄️🔥

True Sake manager Mei Ho just visited Sasaki Shuzoten in Natori City, Miyagi Prefecture and discovered many delectable gems. Two of which live in our store here in San Francisco!

Try Housen Nami no Oto Kura no Hana Tokubetsu Junmai "Sound of the Waves" and Housen Nami no Oto Loin Junmai Daiginjo "Sound of the Waves" both by Sasaki Shuzoten. Links in bio!

#佐々木酒造店 #宮城県 #日本酒

02/12/2025

We have had so many industry legends walk through our doors and we are so lucky to continue to act as a hub for the international sake community. Every visit is special to us! Thank you to all the hardworking sake people who allow us to shine! 🤩🍶✨
official #日本酒

02/05/2025

Mega swag alert! 🚨

Check out Matt donning our newest limited edition True Sake cap which he designed himself! Both him and KJ are sporting hoodies, coming in both black and olive green with their signature R. logo and a rose on the back. 🌹

We are proud to spread the sake gospel, this time grasping hold in the great historic town of Charleston, South Carolina! Matt, employee at True Sake and Certified Sake Sommelier helped his family members Meggie and Quinn Burns create a sake menu for their cozy new wine bar. Alongside classic wines selections, they now serve , , and !

All of these outstanding brews can be purchased via truesake.com, so if you're in the Charleston area, don't hesitate to try Roseline and taste some outstanding premium sake never before seen in the state!

01/29/2025

HAPPY LUNAR NEW YEAR! 🧧🐍

Art by

#日本酒 #賀正

01/26/2025

If you're looking for the perfect bottle for upcoming Lunar Year, then feast your eyes on Noguchi Naohiko 01 Yamahai Genshu Special Edition. 🧧🐍

This legendary, one-of-a-kind yamahai nama genshu is made with a blend of vintages and rice varieties, using Omachi and Yamadanishiki from Tojo Special A District. It is a rare collector's item unparalled in its deliciousness. It is also a collectible item with only 888 bottles in existence.

Opened in November 2017, The Noguchi Naohiko Sake Institute was created in honor of the work of Noguchi Naohiko, a legend in the Ishikawa brewing scene who came out of retirement after working seven decades. The institute's goal is to being his wisdom on to the next generation of sake brewers who learn from and work with him each day.

*We have a very limited amount of bottles. Link in bio!

#酒 #石川県 #山廃

01/25/2025

Meet Shun, our new intern from Gunma, Japan! 🙋‍♂️

What brought you to True Sake for your internship?
→I’m passionate about sake and want to spread its appeal worldwide.　

What do you want to learn about sake?
→There are so many different sake brands, and there are still plenty I haven’t tried yet. I want to explore and learn about the flavors of various types of sake.

What's your favorite thing about sake?
→I love how sake comes in a variety of flavors and pairs perfectly with all kinds of dishes.

He chose the sake flight for our Saturday Tasting today, so come by and try his favorites! 💥🍶

#日本酒 #群馬県

01/24/2025

Introducing Shirataki Junmai Daiginjo "SEVEN 25%"
Format 720ml with box

Elegant aromas of ripe strawberries and Japanese pear abound, and the mouthfeel is silky, delicate and smooth. On the palate, enjoy lush sweetness and bright acidity of ripe stonefruit, the lingering flavors disappear gently to the end, just like a mouthful of light snow.

SMV: -8
Seimaibuai: 25%
Alcohol 15.5%
Temp: Serve chilled 41-55 F
Rice: Koshi Tanrei
Yeast: K1801

Tasting notes by 💙

#新潟県 #日本酒 #純米大吟醸酒 #酒

01/23/2025

Introducing Shirataki Junmai Daiginjo "SEVEN 50%"
Format 720ml with box

Aromatically forward notes of Rainier cherry, strawberry, watermelon and kiwi, are anchored with notes of creamy tapioca and honeysuckle. On the palate, experience the rich flavors of stone fruit and baked apple, with lingering bright acidity, and a sense of mountain minerality.

SMV: 1.5
Seimaibuai: 50%
Alcohol 15.5%
Temp: Serve Chilled 41-55 F
Rice: Koshi Tanrei
Yeast: H13

Tasting notes by 💙

#新潟県 #日本酒 #純米大吟醸酒 #酒

01/22/2025

Introducing Shirataki Junmai Ginjo "SEVEN 60%"
Format 720ml with box

Brilliantly clear, this sake exudes tropical, intoxicating notes of melon, banana and lilac. Medium bodied on the palate, with slightly chewy, mixed flavors of black plum, Japanese musk melon, banana and honey. This sake finishes long with an underlying vein of crisp minerality.

SMV: -2.5
Seimaibuai: 60%
Alcohol: 15.5%
Temp: Serve chilled 41-55 F
Rice: Koshi Tanrei
Yeast: 701.10

Tasting notes by 💙

#新潟県 #日本酒 #純米吟醸酒 #酒

01/21/2025

Join us in a kanpai to one of the most inspiring breweries in the sake industry, ! 🍶✨

You all know Shirataki "Jozen" and now many of you know this Niigata brewery's latest brand called SEVEN, which was introduced at last fall and are now available at .

We were selected as the first retail store to launch this amazing collection of premium and delicious sake! Please stay tuned for next month's True Sake Newsletter for the whole story from start to the 25, 50 or 60 in your glass!

All three of the sake in the SEVEN series (25%, 50%, 60% ) are fired only once after bottling, and then carefully stored and kept in a cellar made of Niigata winter snow for over a year. No water is added, as they want you to taste the freshly squeezed flavor. All of the sake is undiluted "Genshu".

Takaki-san, who is the master brewer "Toji" said that this series is a reflection of his family - "I actually have two daughters. 25% is my gentle wife. 50% is my eldest daughter who has grown up. 60% is my second daughter who is still mischievous. This series will continue to change and grow, just like my family."

We welcome our True Sake family, our social community, and any fan of superb sake and sake story telling to experience this pioneering endeavor of rice, water, love, smiles, fun, and family - order now! *Link in bio

Stay tuned for indepth tasting note posts for each of the sake in the SEVEN series this week and for the true story of the SEVEN series in our February Newsletter!

#新潟県 #日本酒 #純米大吟醸酒 #酒

01/18/2025

Attention all True Sake family, friends and followers! 🚨

This is Beau here to announce that our sake specialist and column writer is taking the reins of our social media accounts! I will still be here as artistic director, but KJ will be my eyes and ears online and will be your direct line of contact when interacting via DMs and comments.

This is us bouncing our accounts into the future! It took us an embarrasingly long time to get a good boomerang, so please enjoy our collection of outtakes on pic 2. 😅🍶

#日本酒 #酒

01/16/2025

We have only a few precious bottles left of Tenbi's beautiful Junmai Daiginjo perfectly crafted by female Master Toji Miki Fujioka.

Upon first opening are notes of powdered sugar, blackberry and kiwi candy. The brew is highlighted by an ethereal texture which slightly bubbles, then vanishes without a trace.

The brewery actually suggests opening the bottle and waiting until day 3 to consume it. Per our founder Beau-san, the strength of this brew is oxidation. Unbelievably, it drinks with more impact and flavor forwardness than when fresh .. and the balance goes from stunning to amazing ...
Freakin' yummy sake that is clever .... !

If you'd rather drink this sake when first opened, try using a wine or sake decanter to allow the liquid to aerate. You won't be disappointed!

#山口県 #純米大吟醸 #酒

Address

556 Hayes Street
San Francisco, CA
94102

Opening Hours

Monday	12pm - 6pm
Tuesday	12pm - 6pm
Wednesday	12pm - 6pm
Thursday	12pm - 6pm
Friday	11am - 7pm
Saturday	11am - 7pm

Telephone

+14153559555

Website

http://www.truesake.com/

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Our monthly newsletter has been running for almost two decades! It is one of the best sake industry resources for news and updates, not to mention new store arrivals, store sales and more! 🗞️🍶🚨 Sign up by clicking truesake.com in our bio! Issue No. 248 drops this Friday, 4/4/25! #sakenewsletter #nihonshu #sakeusa #drinksake

@sake_mei_mei featured on NHK! #miyagi #宮城県 #saketour #truesake #日本酒

It's always an adventure on Saturdays at @truesake! This week we had cowboys, bandits and some tasty @gosakeman selections! 🍶🤠#yeehaw!

Thank you so much for visiting us @fukugao_sake ! Thank you for being a super cool brewery in Niigata making trailblazing sake by using used whiskey, cognac and bourbon barrels! Try pairing cheese, dried fruits, braised pork, nuts and chocolate with the bourbon barrel sake and prosciutto e melone, cheesecake, fried oysters, chocolate and ice cream with the brandy edition! #niigata #新潟県 #trailblazers #niigatasake #barrelaged

These special bottlings from Shirataki Sake Brewery commemorates the 7th generation of the family to lead the brewing tradition. They show the elegance and finesse of a highly polished sake – with pristine orchard fruits and spring flower tones, with snow-melt texture and a softly-dry finish. #niigata #新潟県 #niigatasake #niigatasakelovers #日本酒#saketengoku #純米大吟醸酒 #drinksake #sakelovers #酒

We are as busy as Santa's elves stocking our favorite sake for the holiday season! Our staff holiday picks will work great with any and all year-end festivities. Stop by and we will find you the perfect yuletide purchase! 🍶🎁 . . #truesake #sakelovers #酒 #日本酒🍶 #クリスマス #sake @mimurosugi_official @katsuyamasake @akabu_sake @dewazakura_sake @kikusui_pr @kamoizumi_sake @zaku.seizaburo #shirakishuzo #niwanouguisi #drinksake @inaba_shuzo @ekodamajozo #ハッピーハヌカ

It's INTERNATIONAL ISSHOBIN MONTH! Check out @_nikkorivera_ as he picks some choice isshos for his party tonight! 20% off big sake bottles all of NOVEMBER! #isshobinmonth #magnums #drinksake #酒 #truesake

We scored the last cases of Funaguchi Green Cans left for this year! When they’re gone, you’ll have to wait another 10months. Get them while you can! *all the puns intended* #kikusui #mutualtrading #nasales #niigata #funaguchi #cupsake #cansake #200ml #sf #norcal #sanfrancisco #hayesvalley #geen