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Monday 12pm - 6pm Tuesday 12pm - 6pm Wednesday 12pm - 6pm Thursday 12pm - 6pm Friday 11am - 7pm Saturday 11am - 7pm

True Sake

America's First Sake Store
Since 2022 Over 200 premium Japanese sakes in the store.

01/26/2025

If you're looking for the perfect bottle for upcoming Lunar Year, then feast your eyes on Noguchi Naohiko 01 Yamahai Genshu Special Edition. 🧧🐍

This legendary, one-of-a-kind yamahai nama genshu is made with a blend of vintages and rice varieties, using Omachi and Yamadanishiki from Tojo Special A District. It is a rare collector's item unparalled in its deliciousness. It is also a collectible item with only 888 bottles in existence.

Opened in November 2017, The Noguchi Naohiko Sake Institute was created in honor of the work of Noguchi Naohiko, a legend in the Ishikawa brewing scene who came out of retirement after working seven decades. The institute's goal is to being his wisdom on to the next generation of sake brewers who learn from and work with him each day.

*We have a very limited amount of bottles. Link in bio!

#酒 #石川県 #山廃

01/25/2025

Meet Shun, our new intern from Gunma, Japan! 🙋‍♂️

What brought you to True Sake for your internship?
→I’m passionate about sake and want to spread its appeal worldwide.　

What do you want to learn about sake?
→There are so many different sake brands, and there are still plenty I haven’t tried yet. I want to explore and learn about the flavors of various types of sake.

What's your favorite thing about sake?
→I love how sake comes in a variety of flavors and pairs perfectly with all kinds of dishes.

He chose the sake flight for our Saturday Tasting today, so come by and try his favorites! 💥🍶

#日本酒 #群馬県

01/24/2025

Introducing Shirataki Junmai Daiginjo "SEVEN 25%"
Format 720ml with box

Elegant aromas of ripe strawberries and Japanese pear abound, and the mouthfeel is silky, delicate and smooth. On the palate, enjoy lush sweetness and bright acidity of ripe stonefruit, the lingering flavors disappear gently to the end, just like a mouthful of light snow.

SMV: -8
Seimaibuai: 25%
Alcohol 15.5%
Temp: Serve chilled 41-55 F
Rice: Koshi Tanrei
Yeast: K1801

Tasting notes by 💙

#新潟県 #日本酒 #純米大吟醸酒 #酒

01/23/2025

Introducing Shirataki Junmai Daiginjo "SEVEN 50%"
Format 720ml with box

Aromatically forward notes of Rainier cherry, strawberry, watermelon and kiwi, are anchored with notes of creamy tapioca and honeysuckle. On the palate, experience the rich flavors of stone fruit and baked apple, with lingering bright acidity, and a sense of mountain minerality.

SMV: 1.5
Seimaibuai: 50%
Alcohol 15.5%
Temp: Serve Chilled 41-55 F
Rice: Koshi Tanrei
Yeast: H13

Tasting notes by 💙

#新潟県 #日本酒 #純米大吟醸酒 #酒

01/22/2025

Introducing Shirataki Junmai Ginjo "SEVEN 60%"
Format 720ml with box

Brilliantly clear, this sake exudes tropical, intoxicating notes of melon, banana and lilac. Medium bodied on the palate, with slightly chewy, mixed flavors of black plum, Japanese musk melon, banana and honey. This sake finishes long with an underlying vein of crisp minerality.

SMV: -2.5
Seimaibuai: 60%
Alcohol: 15.5%
Temp: Serve chilled 41-55 F
Rice: Koshi Tanrei
Yeast: 701.10

Tasting notes by 💙

#新潟県 #日本酒 #純米吟醸酒 #酒

01/21/2025

Join us in a kanpai to one of the most inspiring breweries in the sake industry, ! 🍶✨

You all know Shirataki "Jozen" and now many of you know this Niigata brewery's latest brand called SEVEN, which was introduced at last fall and are now available at .

We were selected as the first retail store to launch this amazing collection of premium and delicious sake! Please stay tuned for next month's True Sake Newsletter for the whole story from start to the 25, 50 or 60 in your glass!

All three of the sake in the SEVEN series (25%, 50%, 60% ) are fired only once after bottling, and then carefully stored and kept in a cellar made of Niigata winter snow for over a year. No water is added, as they want you to taste the freshly squeezed flavor. All of the sake is undiluted "Genshu".

Takaki-san, who is the master brewer "Toji" said that this series is a reflection of his family - "I actually have two daughters. 25% is my gentle wife. 50% is my eldest daughter who has grown up. 60% is my second daughter who is still mischievous. This series will continue to change and grow, just like my family."

We welcome our True Sake family, our social community, and any fan of superb sake and sake story telling to experience this pioneering endeavor of rice, water, love, smiles, fun, and family - order now! *Link in bio

Stay tuned for indepth tasting note posts for each of the sake in the SEVEN series this week and for the true story of the SEVEN series in our February Newsletter!

#新潟県 #日本酒 #純米大吟醸酒 #酒

01/18/2025

Attention all True Sake family, friends and followers! 🚨

This is Beau here to announce that our sake specialist and column writer is taking the reins of our social media accounts! I will still be here as artistic director, but KJ will be my eyes and ears online and will be your direct line of contact when interacting via DMs and comments.

This is us bouncing our accounts into the future! It took us an embarrasingly long time to get a good boomerang, so please enjoy our collection of outtakes on pic 2. 😅🍶

#日本酒 #酒

01/16/2025

We have only a few precious bottles left of Tenbi's beautiful Junmai Daiginjo perfectly crafted by female Master Toji Miki Fujioka.

Upon first opening are notes of powdered sugar, blackberry and kiwi candy. The brew is highlighted by an ethereal texture which slightly bubbles, then vanishes without a trace.

The brewery actually suggests opening the bottle and waiting until day 3 to consume it. Per our founder Beau-san, the strength of this brew is oxidation. Unbelievably, it drinks with more impact and flavor forwardness than when fresh .. and the balance goes from stunning to amazing ...
Freakin' yummy sake that is clever .... !

If you'd rather drink this sake when first opened, try using a wine or sake decanter to allow the liquid to aerate. You won't be disappointed!

#山口県 #純米大吟醸 #酒

01/14/2025

Calling all extraterrestrials! We have your favorite sake for purchase and now with a stellar new label! 👽

UFO sightings are a common phenomenon in the city of Hakui, Ishikawa where master toji Miho Fujita runs Mioya Brewery. The brand YUHO refers to these sightings and also translates to 'happy rice.' 🌾

We think this label is out of this world! 🛸🛸🛸

One of our best customers (pic 2) heard about the new label and hovered right over the shop to grab his bottle. Since he's VIP, he requests curbside service, so you may never get a glimpse of him. But he's pictured here sporting his True Sake cap* as he glides around the Universe! 🛸

*Each cap release is limited edition. Keep an eye out here on social media for our next design!

#石川県 #生酛

01/09/2025

Even in the wake of danger, premium sake like Ohyama 'Fu-In' can give you the strength and power to proceed... in this case, on an airboat through alligator-filled waters of Everglades National Park. This is a before and after shot. The Ohyama was perfect for nerves and even better paired with deep-fried reptiles. Sorry vegetarians! ♥️🐊

Try Ohyama Junmai Ginjo 'Fu-In' from Yamagata prefecture. Link in bio!

#山形県 #純米吟醸酒

01/08/2025

Happy New Year! 🍶💥🎉

Let's welcome 2025 with a bang (and more sake)! Our 245th newsletter drops this Friday, so be sure to sign up on truesake.com (link in bio) for secret deals and industry insights!

Art by 🥂

#酒

12/29/2024

Cozy up on this rainy day in the bay with a modern, yet iconic brewery Imanishi Shuzo from Nara Prefecture! They are one of the oldest breweries on record and one of eight producers receiving their bodaimoto starter from the revered Shoryakuji Temple. In that, their style has changed since generations past and now expresses the silky, fruit-forward goodness we all know and love.

If you have not tried Imanishi Shuzo's Mimurosugi brand, it is the perfect sake lineup to showcase with friends and family this holiday weekend.

Featured by the fire: Mimurosugi Junmai Daiginjo "Yamadanishiki"

More in stock:

Mimurosugi Muroka Genshu "Dio Abita"
Mimurosugi Kioke Bodaimoto

#奈良県 #菩提酛

12/21/2024

To our dear intern Sakura-san,

Thank you so much for spending the last six weeks as our intern! It was so helpful to have you with us during one of the busiest times of the year. You did an amazing job and we will all miss you!

We wish you all the luck in the future and you will always be part of our True Sake family. Best wishes and kanpai .92 ! ♥️🍶
#日本酒🍶

12/17/2024

Ho Ho Ho! Jingle the Elf here to announce an important fact to sake drinkers of America. Did you know that Santa loves Nihonshu? He gets so much eggnog, milk and lukewarm cocoa that a finely chilled Junmai Ginjo works wonders for his Christmas Spirit.

Keep Ol' Kris Kringle's vibe alive by serving up some juicy and crisp Tenbi Junmai Ginjo! 🎁🍶

*Notes from our founder Beau-san:
Elegant and nuanced, Tenbi's effervescence is more tingling than distracting. It is gentle, yet refreshing sake drinking experience that has flavors that tickle the palate!

Rice - Water - and Tickles .... who doesn't like that?

Tenbi Junmai Ginjo is balanced and joyful .... yay!
🎄🍶🎁🤶🎅

(To purchase Tenbi Junmai Ginjo, click the link in bio.)

#天美

#山口県 #純米吟醸酒 #純米吟醸 #日本酒🍶

12/14/2024

SO MUCH JIKON!!!

Congratulations to all the Jikon Raffle Winners! 💥🍶🎁

If you won, you have been notified by email (check your spam folder). Please enjoy your Jikon experience!

*Keep an eye on our monthly Newsletter for future sake raffles and tasting events!*
#日本酒🍶 #三重県

11/24/2024

Our good friend Gary (.kitchen) who works for 🦪 represents our 98th, 99th and 100th isshobin sale this month!

We've got one full week left, let's make it to 200 isshos sold! 20% off every issho until end of November!

11/15/2024

We are halfway through INTERNATIONAL ISSHOBIN MONTH! And what a better way to celebrate than to invite all sake bars and retailers to join in on the celebration! Find a way to feature the almighty issho which supports our breweries back in Japan, as well as the consumer who gets more sake for their money.

We are offering 20% off all isshobin purchases until the end of NOVEMBER, but feel free to honor issho in your own special way. Long live INTERNATIONAL ISSHOBIN MONTH!
#一升瓶 #酒
.official

11/14/2024

I spy with my little eye... Gakki Masamune Junmai "Junjo"! This modern sake style has loads of strawberry and banana notes, balanced by a silky texture with a touch of spritz. This sake is elusive and hard to find in Japan, so check her out while she's here!
#楽器正宗 #福島県 #純米 #山田錦

Address

556 Hayes Street
San Francisco, CA
94102

Opening Hours

Monday	12pm - 6pm
Tuesday	12pm - 6pm
Wednesday	12pm - 6pm
Thursday	12pm - 6pm
Friday	11am - 7pm
Saturday	11am - 7pm

Telephone

+14153559555

Website

http://www.truesake.com/

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Videos

These special bottlings from Shirataki Sake Brewery commemorates the 7th generation of the family to lead the brewing tradition. They show the elegance and finesse of a highly polished sake – with pristine orchard fruits and spring flower tones, with snow-melt texture and a softly-dry finish. #niigata #新潟県 #niigatasake #niigatasakelovers #日本酒#saketengoku #純米大吟醸酒 #drinksake #sakelovers #酒

We are as busy as Santa's elves stocking our favorite sake for the holiday season! Our staff holiday picks will work great with any and all year-end festivities. Stop by and we will find you the perfect yuletide purchase! 🍶🎁 . . #truesake #sakelovers #酒 #日本酒🍶 #クリスマス #sake @mimurosugi_official @katsuyamasake @akabu_sake @dewazakura_sake @kikusui_pr @kamoizumi_sake @zaku.seizaburo #shirakishuzo #niwanouguisi #drinksake @inaba_shuzo @ekodamajozo #ハッピーハヌカ

It's INTERNATIONAL ISSHOBIN MONTH! Check out @_nikkorivera_ as he picks some choice isshos for his party tonight! 20% off big sake bottles all of NOVEMBER! #isshobinmonth #magnums #drinksake #酒 #truesake

We scored the last cases of Funaguchi Green Cans left for this year! When they’re gone, you’ll have to wait another 10months. Get them while you can! *all the puns intended* #kikusui #mutualtrading #nasales #niigata #funaguchi #cupsake #cansake #200ml #sf #norcal #sanfrancisco #hayesvalley #geen