Doola

03/18/2025

There are 7 KPIs EVERY Shopify store owner should be tracking:

1. Sales Conversion Rate

This is the percentage of visitors who actually make a purchase. If 1,000 people visit your store and 30 buy something, your conversion rate is 3%. A low conversion rate means something’s off. Maybe your site isn’t user-friendly, your product descriptions are unclear, or your checkout process is clunky.

2. Avg. Order Value (AOV)

AOV tells you how much the average customer spends per order. If your AOV is $50, it means customers, on average, are spending $50 each time they check out.Increasing AOV boosts revenue without needing more customers.

3. Customer Acquisition Cost (CAC)

This is how much you spend to acquire a new customer — including paid ads, influencer collaborations, and marketing campaigns.

4. Customer Lifetime Value (CLV)

CLV estimates how much revenue a customer will generate over their entire relationship with your store. High CLV means repeat customers who love your brand, which is way more profitable than always acquiring new customers.

5. Cart Abandonment Rate

This is the percentage of shoppers who add products to their cart but don’t complete the checkout process. A high cart abandonment rate means you’re losing potential sales at the last step.

6. Traffic Sources & Referral Data

Where are your customers coming from? Google, Instagram, email marketing, or word of mouth? Knowing which sources bring the most valuable customers helps you focus on what’s working and cut out what’s not.

7. Repeat Purchase Rate

This tells you how many of your customers are coming back to buy again. Remember, loyal customers spend more and cost less to retain than acquiring new ones.

And guess what? doola can help you track all of these KPIs ;)

Learn more at https://www.doola.com/free-consultation/?htrafficsource=facebook&el=doola_031825&utm_source=facebook&utm_medium=social&utm_campaign=7kpi_shopifyowner

This meeting will take place on Google Meet or Zoom call.

03/17/2025

Hey you 🫵

We know you're lowkey freaking out over taxes for your business, which is understandable! With so many logistics around taxes, it's hard not to get caught up in the worst case scenario replaying in your head.

That's why doola has teamed up with Shopify to give you all the tea you need on preparing your taxes correctly and on time.

Don't miss Tax Prep & Chill at Shopify NY THIS Wednesday. Comment TAX and we'll send you the link to save your spot!

03/11/2025

Deadlines are coming up! Make sure to take note of the 2025 Tax Filing Deadlines for LLCs, C-Corps, and S-Corps ✍️

🚨 Typically, the March deadline is on March 15th, but since that falls on a Saturday this year, it will be moved to the next business day.

And be sure to remember that State laws vary greatly! California, for example, requires an $800 annual tax for single-member LLCs. Texas, on the other hand, has no state income tax but has franchise tax obligations. This is very important for you to note as you prep your State taxes!

Don't want to miss any deductions? Understanding your filing requirements can be a challenge. A tax consultant or doola can help you navigate the complexities of LLC tax filing for 2025. Maximize deductions, stay compliant, and get your business tax-ready!

Learn more about how doola can help automate your tax filings and say goodbye to tax stress: https://www.doola.com/bookkeeping/?htrafficsource=facebook&el=doola_031125&utm_source=facebook&utm_medium=social&utm_campaign=tax_filing_deadlines

03/10/2025

NEXT WEEK!

Join doola & Shopify for Tax Prep & Chill, the most stress-free way to get your finances right, save big, and stay compliant.

Show up and you’ll get a free LLC OR a year of bookkeeping software! The catch? Just you crushing it this tax season. 😏

📍 March 19, 2025 @ Shopify NY

RSVP before spots are gone: https://doolataxprepchill.splashthat.com/

Season

03/08/2025

Women entrepreneurs are unstoppable.

But access to funding and support shouldn’t be a roadblock.

This , help someone take the first step toward launching her business. We’re giving 20% off LLC formation, compliance tools, and everything she needs to succeed.

Use code EMPOWERWOMEN20 by March 10th: https://www.doola.com/products/total-compliance//?utm_source=facebook&utm_medium=social&utm_campaign=womensday25&htrafficsource=facebook&el=doola_030825

03/07/2025

Love paper like you’re Michael Scott from The Office? 📄💰

Not Dunder Mifflin paper, but the kind that stacks in your bank account.

But keeping track of every dollar? That’s where things get messy… unless you have doola Bookkeeping.

✅ Automated tracking

✅ Stress-free tax season

✅ More time to grow your business

Less time crunching numbers, more time making paper. 🤑

Try doola Bookkeeping today & keep your ecommerce business finances ✨Scott-free✨ of stress: https://www.doola.com/bookkeeping//?utm_source=facebook&utm_medium=social&utm_campaign=meme&htrafficsource=facebook&el=doola_030725

03/06/2025

If you’re selling online, you may owe sales tax in multiple states, even if you don’t have a physical presence there!

2 Types of Sales Tax Nexus:

✔ Physical Nexus – Warehouse, office, employees, or inventory in a state.

✔ Economic Nexus – $100K+ in sales or 200+ transactions in a state.

⚠️ Ignoring this can lead to penalties, audits, and back taxes.

Watch the full breakdown below and book a free consultation today and see how doola can help you grow your business!

https://www.doola.com/free-consultation/?utm_source=facebook&utm_medium=social&utm_campaign=salestax&htrafficsource=facebook&el=doola_030525

In this video, Arjun, CEO of doola, breaks down sales tax nexus—what it is, why it matters, and how it impacts your business. Learn the key differences betwe...

03/05/2025

Taxes? Boring.

Overpaying by $30K? Painful.

Fixing it with free drinks, e-commerce founders, and game-changing tax hacks?

Now that’s a vibe. 😏

Join doola & Shopify for Tax Prep & Chill, the most stress-free way to get your finances right, save big, and stay compliant.

Oh, and did we mention? Show up and you’ll get a free LLC OR a year of bookkeeping software!

📍 March 19, 2025 @ Shopify NY

RSVP before spots are gone: https://doolataxprepchill.splashthat.com/

03/04/2025

If you're running an online business, understanding sales tax is critical—and trust us, it's more complicated than just adding a few cents at checkout. Here’s a quick breakdown:

✅ Sales tax is state-based. 46 states require it, but rates vary by city & county.

✅ E-commerce businesses must track "Nexus" rules. If you sell $100K+ or 200+ transactions per year, you may be required to collect & file sales tax.

✅ Selling through Amazon/eBay? They handle it for you. Selling on Shopify or your own site? You need to take care of it!

Sales tax compliance can be time-consuming and confusing—but you don’t have to do it alone. doola helps automate tax collection & filing so you can focus on growing your business! 🚀

Need help? Book a free consultation today!

https://www.doola.com/free-consultation/?utm_source=facebook&utm_medium=social&utm_campaign=salestax_030325&htrafficsource=facebook&el=doola_understanding_sales_tax_basics

Sales tax rules vary by state, city, and county, making compliance tricky. In this video, doola CEO Arjun explains nexus, e-commerce sales tax, and marketpla...

03/03/2025

Think you need a big budget or a full team to launch a successful online business?

Not in 2025.

Solopreneurs are building six-figure ecommerce brands without ever touching inventory or hiring employees.

The key? Choosing the right niche.

We’ve rounded up 12 of the best ecommerce business ideas for solopreneurs in 2025.

And when you're ready to start, doola has your back. From business formation to banking, bookkeeping, and tax compliance, we make it easy to launch, manage, and grow your ecommerce business.

Send us a DM or head to our website and learn how you can start your ecommerce journey with doola today!

https://www.doola.com/products/total-compliance/?utm_source=facebook&utm_medium=social&utm_campaign=marketing&htrafficsource=facebook&el=12_best_ecommerce_business_ideas

02/28/2025

Starting an online store? Cool.

But until you handle these 3 things, you’re not really in business:

➡️ 1. Form an LLC
Protect yourself and unlock business perks.

➡️ 2. Set up business banking
Keep personal and business finances separate.

➡️ 3. Get bookkeeping in order
Because tax season doesn’t care about your Stripe payouts.

Most founders waste weeks figuring this out. With doola, you handle all three, fast.

Launch your ecommerce business the right way.
No headaches. No guesswork.

Start here: https://www.doola.com/formation//?utm_source=meta&utm_medium=social&utm_campaign=marketing&htrafficsource=meta&el=meta_social_marketing

02/27/2025

The best lessons from our 15 Minute Founder interviews.

We've interviewed 14 epic entrepreneurs so far who shared their unfiltered insights on building, failing, and winning.

Here are the standout takeaways:

Sahil Bloom (Investor & Creator): “Chase antelope, not field mice. Focus on the big, high-impact tasks, not the little distractions.”

Ankur Nagpal (Teachable & Carry): “Forget work-life balance. The best founders integrate work and life seamlessly, it’s about harmony, not separation.”

Avni Barman (Gen She): “Whoever cares the most wins. No amount of wealth or status can beat someone who is genuinely willing to die trying.”

Maya Bakhai 🌶 (Spice Capital): “Founders make the mistake of building for investors rather than customers. If you’re not solving a real problem, no amount of funding will save you.”

Robbie Bent (Othership): “Pick something you care deeply about because when things get tough, passion is what keeps you going. Starting a business is a marathon, not a sprint.”

Gennaro Ferra (Ferra Fitness): “Discipline is freedom. The more you commit to showing up every day, the more control you gain over your life.”

Andrew Yeung (Fibe): “Networking isn’t just about who you meet, it’s about what you build and how you follow up. The magic happens before and after the event.”

Brook Hiddink (Supplier HQ): “Start before you’re ready. The biggest mistake entrepreneurs make is waiting for the perfect moment, it never comes.”

Louisa Nicola, MMed (Neuro Athletics): “High performers don’t just set goals, they design their environment to make success inevitable."

Zach Pogrob (Creator & Writer): “Work-life balance is a myth. The greatest breakthroughs come from obsession, not moderation.”

Billy McFarland (Fyre Festival): “Marketing is simple, it’s about taking people where they can’t go without you.”

Nate O’Brien (YouTuber & Investor): “Slow growth beats viral moments. Build something that compounds over time, not just something that trends.”

Amanda Goetz (Entrepreneur & Creator): “Success isn’t about working longer hours, it’s about working on the right things.”

Channing Allen (Indie Hackers): “Not everyone is meant to be an entrepreneur, and that’s okay. The key is finding what truly fits your strengths.”

🎙️ Catch the full conversations on 15 Minute Founder - exclusively from doola.

https://youtube.com/playlist?list=PLhx2E4B7UALcFpZ3v_o5RPcuNr3zBSW1c&si=lHllAkAhyYgaM3wP

Which one stood out to you the most? 👇

02/26/2025

🚨 Attention business owners 🚨

The U.S. Treasury has extended the BOI reporting deadline to March 21, 2025 for most businesses.

Here’s what it means for you:

𝐍𝐞𝐰 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞
Most reporting companies must submit their initial, updated, or corrected BOI report by March 21, 2025.

𝐄𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬 𝐀𝐩𝐩𝐥𝐲
Companies with later deadlines (e.g., disaster relief extensions) should follow their original timelines.

𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐑𝐞𝐯𝐢𝐬𝐢𝐨𝐧𝐬
FinCEN is considering further deadline modifications and long-term rule changes to ease compliance for small businesses.

𝐖𝐡𝐨’𝐬 𝐄𝐱𝐞𝐦𝐩𝐭?
Members of the National Small Business Association and entities tied to the National Small Business United v. Yellen case are not currently required to report.

Need help staying compliant? doola makes business compliance easy. Stay ahead of deadlines and let us handle the paperwork for you.

𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐝𝐨𝐨𝐥𝐚 𝐁𝐨𝐨𝐤𝐤𝐞𝐞𝐩𝐢𝐧𝐠:
https://www.doola.com/bookkeeping//?utm_source=meta&utm_medium=social&utm_campaign=marketing&htrafficsource=meta&el=meta_social_marketing

Have questions? Drop them below or reach out to doola today!

02/24/2025

Sales tax?
𝘕𝘰𝘯-𝘯𝘦𝘨𝘰𝘵𝘪𝘢𝘣𝘭𝘦.

Business expenses?
𝘠𝘰𝘶 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘳𝘢𝘤𝘬 𝘵𝘩𝘦𝘮.

No LLC?
𝘏𝘰𝘱𝘦 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘭𝘪𝘢𝘣𝘪𝘭𝘪𝘵𝘺.

Running an online store is easy. Staying compliant is what trips people up.

(And it's almost tax time)

Focus on what you do best, while doola handles the rest. 🤝

Book a demo with our expert bookkeeping team today:
https://www.doola.com/bookkeeping//?utm_source=meta&utm_medium=social&utm_campaign=marketing&htrafficsource=meta&el=meta_social_marketing

02/21/2025

📢 Ecommerce business owners, April 15 is coming…are your books ready?

Get our free checklist below to make sure you're on the right track and that no nasty surprises are waiting for you.

Remember to:

💰 Reconcile your transactions
💰 Double-check your deductions
💰 Ensure sales tax compliance
💰 Separate personal and business expenses
💰 Run your financial reports

April 15 waits for no one. Make sure your business is prepared.

Drop a 🔥 in the comments if your books are tax-ready or an 😨 if you need a lifeline.

If you’re scrambling right now, don’t wing it.

Get started with doola before's it's too late:
https://www.doola.com/bookkeeping//?utm_source=meta&utm_medium=social&utm_campaign=marketing&htrafficsource=meta&el=meta_social_marketing

02/20/2025

What’s the best way for content creators to deal with the critics?

Zac Pogrob shares his secret 👀

02/19/2025

Think sales tax doesn’t apply to your Ecommerce store?

You might be in for a surprise.

Most founders don’t think about sales tax, until they get a notice from a state they’ve never even set foot in.

Here’s the reality:

➡️ Economic Nexus:
Even without a physical presence, selling enough in a state can trigger tax obligations. Some states set the threshold at $100K in sales, others at 200 transactions.

➡️ Marketplace Loopholes:
If you sell on Amazon, Shopify, or Etsy, they might collect sales tax for you, but only in some states, and only on certain transactions.

➡️ State-by-State Chaos:
Some states tax digital products, others don’t. Some tax shipping fees, others exempt them. Selling across borders? Your tax bill could look different in every state.

Ignoring this can get expensive fast.

But here’s the good news:

doola can handle your sales tax registrations and reseller certificates for you. No stress, no legal headaches.

Need help getting compliant? Check it out here:
https://www.doola.com/products/sales-tax-registration-and-reseller-certificate//?utm_source=meta&utm_medium=social&utm_campaign=marketing&htrafficsource=meta&el=meta_social_marketing

02/18/2025

What’s the number #1 benefit of ice baths?

Find out from ice bath expert and founder of Othership, Robbie Bent 👇

Are you a fan of ice baths? Yay or nay?