Generation NA • Functional Bottle Shop & Taproom

07/24/2024

We're getting past the "niche" category and moving into full mainstream acceptance. 🍻🔥🤘

"By 2027, non-alcoholic options are set to command nearly 4% of total alcohol volumes in the top 10 global markets.

Alcohol-free cocktails, once an afterthought, are no longer a niche trend.

Leading this shift are millennials and Gen Z, with 61% reportedly trying to drink less in 2024 and 45% of millennials identifying as “substituters,” consuming no or low-alcohol beverages on certain occasions."

Full story at: https://www.tricityrecordnm.com/articles/no-alcohol-no-problem-the-new-face-of-american-drinking/

07/23/2024

🤘🤘🤘

There will be amazing craft beverage producers doing unlimited samples from 1-5pm at Hops & Coaster drops on Sept. 7 at Indiana Beach, including these great first time vendors! Get tickets at HopsAndCoasterDrops.com.
High Street Spirits
Generation NA • Functional Bottle Shop & Taproom
Rare Brew
Final Gravity Brewing Company- Decatur, MI

07/19/2024

Took a field trip into the forest today to prep for our upcoming tastings 🌳🤘💜

===========

1. Stop out Wednesday, July 24th (5-8pm) with .world and sample 🔥

2. Or grab an slushie Saturday, July 27th 🤙

===========

07/16/2024

🚨 GIVEAWAY ALERT 🚨

It's our "S**t You Probably Can't Find Elsewhere" Dry July giveaway at Generation NA.

Trust me, you're gonna want this package....

0.0 Spiced Gold Rum
/ Generation NA collab Mango Bellini
Lager Day Saints
Mango Cart NA
/ Generation NA collab Citrus Hop Water
Still Struggling Espresso Stout
Alcohol-free Import
Alcohol-free Import
Brune DMC Import

Plus, all sorts of Generation NA merch / swag and fun bonus items packed in.

Value: Priceless! 💰

===========

To Enter:

1. Like this post ✔

2. Follow us on Instagram or Facebook ✔

3. Tag a friend in the comments ✔

4. BONUS POINTS if you share this post in a Story ✔

Boom, you're entered. 💥

===========

Contest ends at 11:59pm EST on 07/31/2024.

Winner will be selected from the lower 48 states only and contacted via Instagram / Facebook direct message.

Good luck and cheers from the GenNA crew! 🍻




This giveway is in no way sponsored, endorsed, or administered by Facebook.

07/11/2024

Like if you can relate 🤍🖤

07/10/2024

💀💀💀

07/06/2024

"The report notes that at an EU level, 7% of all beer is now a non-alcohol alternative." 😮

Full story with some really eye-opening data: https://www.irishexaminer.com/business/companies/arid-41428984.html

07/02/2024

We plan on keeping all 10 fingers this year 🇺🇸 💥🤙

06/30/2024

What has an alcohol-free lifestyle helped you accomplish?

06/29/2024

We're still not sure how to process this. 🙃

06/29/2024

Zero-Proof + Slushies + 90s Night

What else can you really ask for?

Saved by the Slushie: "Bayside Edition"...90s night here on . 🧉💥🤙

If you missed us tonight, we'll have "Citrus Party" adaptogenic slushies rolling tomorrow (9am - 8pm or while supplies last).

Cheers!

06/25/2024

If you've been to Generation NA (or plan to visit), drop your city in the comments. 👇

If people travel from (well, let's see in the comments) to Lafayette, Indiana for non-alc drinks....well, let's just say the category is SUPER legit.

06/23/2024

Sometimes it's best not to listen to your parents. ✌️

"Some 64 percent of legal-drinking-age Gen Zers in the U.S. said they had not consumed alcohol in the six months leading up to May, according to the International Wine and Spirits Record (IWSR), a global drinks data and analytics provider."

Full story via Newsweek: https://www.newsweek.com/gen-z-alcohol-sobriety-sober-curious-1912162

06/22/2024

Let's give a warm welcome to your newest beverage consultants at Generation NA, David and Tonya! 👋

Staffing up to bring more NA badassery to the community...and beyond?

06/20/2024

Had a blast chatting non-alc with and at headquarters this morning.

These guys are up to some really exciting things in the space.

Looking forward to working together guys 🤙

06/16/2024

We are beyond stoked for our customers. 🖤🤍

Thanks for sharing your stories on how our little shop has helped your journey.

:::::::::::

How many days since you dropped booze and leveled up?

06/14/2024

I was eating at my favorite local joint earlier this week at the bar.

Order an and didn't get s**t for it - some dude actually said, "Cool, looks good."

I look to my left... there is a couple, and both are drinking NA beers.

I look to my right, even more NA going around the bar.

It's happening, people. And the best part? We now feel included.

This right here is exactly why I started Generation NA and became a non-alc influencer.

Thank you. 🖤

06/11/2024

TOST x HopWTR tasting badassery is happening this Saturday at Generation NA....and you are invited. 🥂🤙

Test drive , a non-alc sparkling hop water that blends bold hops with adaptogens and nootropics.

Or rock , a lower calorie, refreshingly dry and not too sweet sparkling beverage for any occasion.

Or sample both - they are nonalcoholic, so why not? You're driving.✌️

06/09/2024

“Non-alc beer is the fastest-growing segment in the beer industry right now,” Heritage said. “(For) the 2023 dollar share we saw a 31 percent increase, and if you look at a longer-term view over the past five years the segment has tripled in value, so it’s about half a billion dollars right now, about one percent of beer volume.”

Heritage called the NA segment “a much more durable trend.” Beer drinkers and non-drinkers alike are creating a “willing consumer” for non-alcoholic beers, creating an avenue breweries can take advantage of.

Full story: https://www.cleveland.com/entertainment/2024/06/non-alcoholic-beer-growth-is-really-only-the-tip-of-the-iceberg-in-brewing-industry.html

06/05/2024

Holy smokes y'all....Generation NA was nominated as a finalist for "Brand On The Rise" in the second annual Sans Bar Academy Awards last night. 😮

Vote for your favorite non-alc finalists (they are all badasses) at: https://www.thesansbar.com/sb-academy-awards-nominations

Thanks for your help voting, sharing, and spreading the word!

See y'all in Reno on September 14th. ✌️

06/04/2024

What are you putting in your mixed sixer? 🤙

06/02/2024

Would you be down?

Vote, and we may take this project on if there's demand.🍹🔥🤙

06/01/2024

Sorry booze, we've moved on to better days.

05/21/2024

Some REALLY big, industry changing things are happening.

DoorDash has been approved to deliver hemp-derived beverages and reached out to yours truly to help make that happen. Oh, hi there.

Imagine this...you just ordered from your favorite local pizzeria, and boom DoubleDash recommends a D9 beverage to pair perfectly - picked up and delivered directly from Generation NA.

It's about to happen - stay tuned for our official launch date announcement. 🤙

05/21/2024

There is a reason I now have a non-alc bottle shop. 😂

05/19/2024

Sending a wholehearted thank you to everyone who came out for our two-year anniversary yesterday.

Thanks for a packed shop from open until close - with 300, maybe honestly 400 customers and NA influencers from around the country.

Thanks to all the badass non-alc brands in the space, making a shop like ours even possible. You know who you are.

Thanks for believing in a rural Indiana web developer, who probably had no business opening a non-alc shop with $600 total worth of inventory. If nobody came, my plan was to just drink it myself. But y'all did.

And a very special thanks to , .gen.na, , and the Generation NA team for helping make this all a reality.

We've got a really special place on our hands at Generation NA. I don't know how it happened, but I'm beyond grateful to be a part of it.

05/16/2024

What happens when you put + + together at ?

A group photo, of course 💀🔥🤘

05/12/2024

Generation NA turns 2 this week, and we're throwing you an appreciation shindig to celebrate...

When: Saturday, May 18th (9am - 8pm)
Where: Generation NA (504 Main Street, Lafayette, IN)

✔️ 2 bux off all drafts, slushies, and six packs 🍺
✔️ 2 new .world functional RTD samples to try 🤘
✔️ 2 dollar non-alc flights (you call it) 🥃
✔️ 2 outdoor tables with games (yahtzee + giant jenga) 🎲
✔️ 2 timeslots to grab Vegan Walking Tacos (11am-1pm + 5-8pm) by our homies at 🔥

* (please note: unlimited shenanigans included)

05/12/2024

41%!!! 👀

"More Americans are making lifestyle changes, consuming fewer alcoholic beverages and switching to non-alcoholic brands that resemble booze-filled cans and bottles.

Consumers are choosing an alcohol-free lifestyle either part-time or all of the time, and 41% of consumers surveyed say they intend on drinking even less in 2024, according to a report published by NC Solutions."

Full story: https://www.foxbusiness.com/retail/americans-drinking-less-non-alcoholic-brands-saturating-shelves-report