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Lalo Tequila's story begins with a deep-rooted legacy in the world of tequila, but it also represents a departure from tradition in pursuit of purity and simplicity. Lalo González, the grandson of Don Julio González, one of the most iconic figures in the tequila industry, founded Lalo Tequila with a vision to create a tequila that honors the traditions of his family while also introducing a fresh, modern approach.
The story of Lalo Tequila is one of dedication to quality and transparency. Lalo González grew up immersed in the art of tequila-making, learning the craft from his grandfather, who is celebrated for revolutionizing the industry with the creation of Don Julio Tequila. However, instead of following in the exact footsteps of his grandfather, Lalo decided to forge his own path. He envisioned a tequila that would strip away the unnecessary complexities and focus solely on the essence of the agave plant.
Lalo Tequila is crafted using only the finest blue Weber agave from the highlands of Jalisco, harvested at the peak of maturity. Unlike many tequilas on the market, Lalo Tequila is produced without the use of additives, ensuring that the natural flavors of the agave shine through. This commitment to purity is central to the brand’s philosophy, setting it apart in a market where many tequilas are altered with flavors and sweeteners.
The production process of Lalo Tequila is a blend of traditional and modern techniques. The agave is slow-cooked in brick ovens, a method that helps retain the authentic flavors of the plant. The tequila is then distilled twice in copper pot stills, another nod to tradition. However, Lalo takes a step further by forgoing the aging process, producing a blanco tequila that captures the purest expression of the agave. This decision reflects Lalo’s belief that the best tequila doesn’t need to be aged to be exceptional.
Lalo Tequila’s branding and marketing reflect its core values of simplicity and authenticity. The bottle