Tour of America's Dairyland

03/11/2025

💯 100 days 'til ! 💯

There are just over three months until the greatest cyclists and fans come together to spend 11 consecutive days in 10 different communities throughout Southeast Wisconsin. The countdown to the longest competitive road cycling series in the nation just got real. ⏰

Register to join us! https://bit.ly/3FehVR0 💪

03/08/2025

Green Bay Area Community News, thanks for sharing the love! We are thrilled to announce not one, but two days in De Pere, a new beloved venue for all our stakeholders! Sharing the love across Wisconsin as much as is feasible is in our DNA!

The Tour of America's Dairyland, a statewide cycling race series that takes place in June, has added two days in De Pere to its schedule.

03/03/2025

Host housing applications for ToAD 2025 are now open!

Our cyclists come across the country and the globe to race ToAD and enjoy the beautiful state of Wisconsin. We’re grateful that amazing families from our community open their homes to our racers during our event to give them a place to stay so they’re able to participate in our world class race series.

Our racers and host families get to meet interesting people from around the world, often forming amazing friendships that last years to come!

🚴‍♀️ If you’re a racer in need of host housing, please visit our website to submit a request for housing by no later than May 15.

🏡 If you’re a local family interested in providing host housing from June 19 - June 29, please visit our website to submit an application. Thank you for your support!

03/01/2025

Registration is NOW OPEN for the Kwik Trip Tour of America’s Dairyland, June 19 - 29! 🚲🔥

Join us in the race to the top as we celebrate vibrant Wisconsin communities through cycling with fast and fun courses, energetic crowds, and professional race production.

New to cycling? We’re excited to share that we’re offering significantly reduced pricing on our Novice Series this year to encourage more new riders to join the racing scene.

Don’t miss these key dates:

🎉 Associated Bank Handcycle Classic: June 19 - 21
🎉 Novice Series: June 19-23
🎉 Masters Series: 40+ 50+ Cat 1/2/3: June 19 - 23 (part of USA Masters Cup)
🎉 Masters Series 50+60+ Cat 1/2/3: June 24 - 27 (part of USA Masters Cup)
🎉 Pro Cyclist Foundation Junior Series: June 24 - June 27 (part of the 2025 USA Juniors Cup)
🎉 ACC Junior Race Date: June 27 at Shorewood Downtown BID
🎉 American Criterium Race Date: June 28 at Downer Ave BID

Register to get in on the action before prices increase on April 1. https://www.bikereg.com/kwiktrip-tour-of-americas-dairyland-2025

02/26/2025

2024 was a great 3rd season for the American Criterium Cup; can’t wait for 2025 edition to get under way!

02/24/2025

We’re over the moon to share that we have been nominated for a USA Today 10Best Readers’ Choice Award for Best Road Cycling Event for the second year in a row! 🎉🎉🎉

Last year, we were honored to be awarded the 5th best Road Cycling Event in the United States, and this year, our goal is to rank even higher!

We need your help! If you think ToAD is just as awesome as we do, we would be honored if you would:

✅ VOTE for ToAD using the link in our bio, once per day now through March 24
✅ Share this post to help spread the word

VOTE: https://10best.usatoday.com/awards/travel/best-road-cycling-event-2025/tour-of-americas-dairyland-wisconsin/

Thank you for your support! ❤️

📸

02/20/2025

We’ve officially finalized our 2025 race schedule! 🚲 We filled the remaining spot on our calendar with a second race day in beautiful De Pere. This two-day stop will definitely deliver, with a course on a different side of the Fox River each day. Attendees will enjoy sweeping views of the stunning Fox Valley area and a very charming downtown for not one but two days of De Pere racing!

We couldn’t be more excited about this year’s line up of amazing racing across vibrant Wisconsin communities. Get ready to join us - registration opens March 1!

Definitely De Pere City of Janesville, WI City of West Allis, WI Government Celebrate Grafton Historic Downer Avenue BID Wilo USA Cedar Creek Classic The Bay View Classic Shorewood Business Improvement District Discover Wauwatosa

02/19/2025

Wanna earn one of these great looking jerseys? Only available at the 2025 American Criterium Cup and our six member events, also exclusively making up USA Cycling Criterium National Series! It all starts at Saint Francis Tulsa Tough!

02/14/2025

Happy Valentine's Day! ❤️🚲 Send these to someone who is ToADally the best.

02/09/2025

The action starts now for the 2025 edition of the USA Masters CUP, which we proudly are a member of! Head on down to Tucson and get yourself some!

The 2025 USA Masters Cup kicks off this February 21-23 with the Tucson Bicycle Classic featuring 4 races (Prologue, Criterium, Road, Circuit). Pre registration number look like this 37th edition will be the most attended and competitive, enjoy!

You can find all the details on the event’s website https://tucsonbicycleclassic.com or on the series’ website https://usamasterscup.com

This is the 1st out of 8 events in the USA Masters CUP.

The Meteor
Mumu Cycling Apparel



Giving back to Junior Development through the USA Juniors Cup!

02/05/2025

Mark your calendars for our 2025 Novice Series! 🗓️

June 19 - Janesville
June 20 - West Allis
June 21 - Grafton
June 22 - De Pere
June 23 - TBD

We’re glad to be able to host such a large field of novice racers, providing them with the perfect stage to sharpen their skills and experience the thrill of competition in a supportive environment. In order to encourage even more new riders to participate, we're excited to be dropping the price of race entries this year (stay tuned for registration opening soon). The road to greatness starts right here at ToAD! 💪

01/27/2025

We're shining a special sponsor spotlight today! Join us in welcoming Associated Bank back for another year as the sponsor of our Handcycle Classic in 2025!

Proudly headquartered in Green Bay, Wisconsin, Associated Bank brings modern banking solutions to its nearly 200 locations that serve more than 100 communities in Wisconsin, Illinois and Minnesota. Building a brighter and more vibrant Midwest, Associated Bank offers a full range of financial products and services, championing its customers and strengthening the community.

We're so grateful for their support of our Handcycle Series, which is the largest handcycle race series in the country and welcomes top athletes from around the world including Paralympians! Save the date for the Associated Bank Handcycle Classic, June 19-21, 2025.

Tour of America's Dairyland - Handcycling

01/24/2025

WILO USA is again the gracious title sponsor of Day 6 in City of Cedarburg! This amazing stop on the tour is only possible through the incredible collaboration of Wilo, Mel's Charities and our friend Todd Bugnacki along with the great support from the city itself! Thank you all for inviting us back for Year 2; can’t wait!

01/22/2025

Save the date 🗓️ the Kwik Trip Tour of America's Dairyland Masters Series is back for 2025!

Masters 40+, 50+, Cat 1/2/3 | June 19-23
Masters 50+, 60+, Cat 1/2/3 | June 24-27

We're honored to be one of the founding members of the USA Masters CUP, the best masters cycling series in the world! USA Masters Cup is composed of nine events across the country that are dedicated to celebrating masters racing - and we're proud to be one of them!

New this year, we are also hosting USA Cycling's Masters National Championships for Masters Women and Men with racing beginning at Downer Avenue on June 28. Stay tuned for more details to come! 🙌

01/22/2025

We are happy to vouch for Molly and crew; top notch all the way! Thank you, Lowlands Grand Events!

No matter the complexity or scale of your event, we'll make sure a dream team is there to take care of you and your guests! ✨

01/18/2025

Oh boy, we’re gonna miss her so damn much this year, but wish her all the success and fun she deserves! Love ya, Skylar Schneider!

𝘚𝘬𝘺𝘭𝘢𝘳 𝘚𝘤𝘩𝘯𝘦𝘪𝘥𝘦𝘳 🇺🇸 - 1998 - 𝘉𝘰𝘳𝘯 𝘪𝘯 𝘞𝘦𝘴𝘵 𝘈𝘭𝘭𝘪𝘴, 𝘞𝘐 📍

𝘍𝘢𝘷𝘰𝘳𝘪𝘵𝘦 𝘳𝘢𝘤𝘦: 𝘎𝘦𝘯𝘵-𝘞𝘦𝘷𝘦𝘭𝘨𝘦𝘮

‘𝘙𝘢𝘤𝘪𝘯𝘨 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘴𝘦𝘵𝘴 𝘮𝘦 𝘰𝘯 𝘧𝘪𝘳𝘦. 𝘐𝘵’𝘴 𝘸𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘮𝘺 𝘩𝘦𝘢𝘳𝘵 𝘣𝘦𝘢𝘵 𝘧𝘢𝘴𝘵𝘦𝘳.’
~

📷

01/18/2025

It’s finally out and we’re back for Year 3! Stay tuned as the fun heats up starting at Saint Francis Tulsa Tough June 16th

We’re excited to share our updated race schedule for 2025! 🎉🎉

Our fourth year of exhilarating professional criterium racing will now include a series of six of your favorite races around the country:

June 6: Saint Francis Tulsa Tough

June 14: LHM|CC Utah Crits (formerly LHM|CC Salt Lake Criterium)

June 28: Kwik Trip Tour of America's Dairyland

July 19: Bailey & Glasser LLP Boise Twilight Criterium

July 27: Chicago GRIT Fulton Market Grand Prix

August 31: Bommarito Audi West County Gateway Cup

The fastest cyclists in the country will be back to battle for points, bragging rights, and $150k in total season prize money, and you won’t want to miss out on the action! 🎬🚲 We're thrilled to provide a robust calendar of racing opportunities, with 31 total days between all six of our events.

Stay tuned for more details - we can’t wait to see you this summer! 😎

01/13/2025

We are excited to announce our Pro Cyclist Foundation Junior Series 2025 dates! 🚲

June 24 - Cedarburg
June 25 - Oak Creek
June 26 - Bay View
June 27 - Shorewood

Just like in 2024, we are honored to be the closing series of the 2025 USA Juniors Cup with ToAD serving as a USA Cycling selection event. This year's series-ending celebration will take place in Shorewood on June 27, which will also be the date of our American Criterium Cup Junior races.

Our 2025 Junior Series is a bit shorter than usual to accommodate a very exciting new opportunity. For the first time ever, we will be hosting USA Cycling’s Junior National Championships with races beginning at Downer Avenue on June 28! 🎉🎉🎉

Historic Downer Avenue BID Shorewood Business Improvement District Wilo USA Cedar Creek Classic