Tour of America's Dairyland

11/13/2024

Cyclists remembering to save the dates 🤝 Us

See you June 19-29, 2025!

📸 Mitch Vincent Photography

11/12/2024

Our team spent last week at the National Association of Professional Race Directors (NAPRD) Conference, connecting with other race directors, learning new strategies, and planning for an amazing season of cycling ahead.

One of the highlights from the week was celebrating the 2024 "Napy Award" winners. 🏆 Trophies are awarded to a handful of NAPRD members mostly for fun - but also to recognize amazing work done by our fellow race directors.

Who else is already feeling the excitement for ?! 🙋 🙌

11/11/2024

Happy Veterans Day! We are proud to honor the lives and efforts of our veterans. 🇺🇸

11/08/2024

Our team is having a blast networking and connecting with other industry pros at the NAPRD Conference this week!

Thank you to national crit champ Coryn Labecki and Davey Dawson for lending their professional expertise and sharing their insights on course safety.

11/04/2024

It's that time of year again!

Later this week, the ToAD team will join USA Cycling at the National Association of Professional Race Directors (NAPRD) Conference in Fayetteville, Arkansas.

We're excited to catch up with other race directors and learn about how we can grow and improve in 2025.

11/02/2024

As the official timekeepers of ToAD, Schwanke-Kasten Jewelers watches your back every time! 🕰️

Celebrating its 125th anniversary this year, Shwanke-Kasten has been a trusted family jeweler for fine timepieces for generations. The iconic Milwaukee business is known for their one-of-a-kind timeless pieces, engagement and wedding rings and other designer jewelry. And Shwanke-Kasten is the exclusive Rolex dealer in southeast Wisconsin.

Remember to turn back your clocks this weekend for Daylight Savings.

Thanks, Shwanke-Kasten!

10/31/2024

Happy Halloween! Enjoy a few tricks to go with your treats. 🎃

📸 Mitch Vincent Photography

10/27/2024

This conference has become an annual trek we find of huge value, not just for the programming content, but for the networking that helps us all discover best practices and how we can collectively share our vast resources and years of experience amongst the varied and storied group of promoters who are members and attend! Got anything you want us to share this year? Reply to this post!

USA Cycling and the National Association of Professional Race Directors (NAPRD) are joining forces to expand the NAPRD annual meeting into a two-day conference and workshop for event organizers and team directors in Fayetteville, AR on November 7th and 8th. New and experienced event organizers from all cycling disciplines are invited to attend via virtual and in-person registration options.

Sign Up: https://usacycling.org/2024-event-and-team-director-conference

10/25/2024

It's almost the weekend and we're ready to celebrate, America's Dairyland-style!

📸 Mitch Vincent Photography

10/23/2024

Cheers to our Neutral Support sponsor, TW Carbon!

Based in St. Louis, TW Carbon helps cyclists stand out from the pack with custom bicycle paint and carbon fiber bicycle frame repair. 🎨🔧 You’re sure to have noticed them at ToAD as they’ve been onsite with us for all 11 of our race days for the past 3 years!

Dedicated to getting cyclists out on their bikes, the team at TW Carbon will get you moving with fresh new paint or a repaired ride. Need work done on your bike? Reach out to get a free quote today at twcarbon.com.

Thank you, TW Carbon, for supporting ToAD cyclists on-site with your tools and expertise to tune up their rides for race days!

📸 Mitch Vincent Photography

10/21/2024

Our friends at The Bread Pedalers recently celebrated their second business birthday! 🎂🥳

The family-owned and operated bakery and cafe in one of our race communities, West Allis, is owned by ToAD cyclists Sky and Sam Schneider. For , they were gracious enough to host our Women's Coffee Ride to kick off the West Allis race day festivities.

Give them some love and stop in for a sweet treat to celebrate! 🧁

10/18/2024

Riders spotted! 👀

📸 Mitch Vincent Photography

10/14/2024

Did you know the Kwik Trip Tour of America's Dairyland is the longest competitive road cycling series in the United States?

Cyclists and fans travel to 11 different Wisconsin communities for 11 consecutive days of racing!

In 2024, we cycled through Janesville, West Allis, Grafton, Manitowoc, DePere, Cedarburg, Mount Pleasant, Bay View, Shorewood, Milwaukee's Downer Avenue and Wauwatosa.

📸 Mitch Vincent Photography

10/09/2024

🧀 Join us in giving a big Wisconsin thank you to Hoard's Dairyman Farm Creamery! 🧀

Made in the heart of America’s Dairyland, Hoard's Dairyman Farm Creamery cheese is crafted with milk from one of the most storied dairy herds in the country. It is the oldest continuously registered Guernsey herd in North America and through the decades has been a consistent award winner for breed excellence and quality milk production. 🥛

Founded by former Governor of Wisconsin W.D. Hoard in 1899, Hoard's has changed dairy farming forever. Today, descendants of Hoard’s original Guernsey cows continue to produce the extraordinary milk that makes Hoard's famous cheese. And this year, our cyclists proudly hoisted wheels of this delicious cheese atop our podiums!

Find Hoard's cheese at your local retailer. Check availability on their website: hoardscreamery.com

We don't care if it's "cheesy," we think Hoard's Dairyman Farm Creamery is pretty "grate." 😁 Please join us in thanking them for their support!

10/07/2024

🌏 Did you know that in 2024, cyclists traveled to compete in the Tour of America's Dairyland from 38 states and 14 countries?! 🌍

We love welcoming members of the cycling community from around the world and showing them all around Wisconsin.

Where did you travel from for ToAD 2024?

10/04/2024

More! 🔔 Cowbell! 🔔

📸 Mitch Vincent Photography

10/02/2024

Caption this!

📸 Mitch Vincent Photography

We'll see you in the comments👇

09/30/2024

A big thank you to all of the amazing host families who ensured our racers had places to stay during the 15th anniversary of the Tour of America’s Dairyland!

And, thank you to our friends at Trip and Colectivo Coffee for helping us to put together a treat to show our host families our appreciation.

We are grateful! 🚲⛽☕❤️