Tour of America's Dairyland

01/01/2025

New year, new schedule 🎉

We're excited to announce the official 16th annual Kwik Trip ToAD schedule - and looking forward to another incredible year of racing! 🚲

The 2025 Kwik Trip Tour of America's Dairyland will run from June 19 - 29. Many of your favorite WI race communities are returning, and we're pumped to welcome Oak Creek as a new race location! This year's American Criterium Cup race will take place at Downer Avenue on June 28.

NEW this year, we're thrilled to host USA Cycling's Masters and Junior National Championships from June 28 - July 2, with the two crit days playing out at Downer Avenue and Wauwatosa in front of thousands of screaming fans! 🙌 🔥

We couldn't be more excited for the year ahead. Who's ready to race with us?!

12/31/2024

Cheers to a fabulous year of cycling 🥂

Wishing our cyclists, fans, and friends a happy and healthy New Year! We can't wait to see what 2025 has in store! 🍾

📸 Mitch Vincent Photography

12/26/2024

In the last few days of 2024, we're looking back at some of our favorite pictures from the year.

What is your favorite ToAD memory?

12/24/2024

Wishing you the happiest holidays from the ToAD team! ❤️ Thank you for making our 15th anniversary year so special.

12/21/2024

What an honor for a guy, just a loving caring guy, who plans the amazing visits each summer to the USA of his NZ Cycling Project boys to show us Americans what it’s like to truly have fun racing bikes! We love you all and again hats off to James and all you do there in NZ!

12/17/2024

Another step forward for our very favorite coffees from Colectivo Coffee! And hey, check out their food too; big fan of the Chipotle. Chicken sandwich and ANY of their baked goods, which, by the way come from their bakery at the corner of Kinnickinnic and Lincoln! First response to which of our race courses this is on wins a Colectivo gift card. GO ….

12/17/2024

Still looking for the perfect gifts for your friends and family this holiday season? Find great gift ideas from our amazing sponsors, including:

🎁 Kwik Trip - Every Wisconsinite could use some iconic Kwik Trip merch or a gift card to fuel up this holiday season.

🎁 Hoard's Dairyman Farm Creamery - Order a gift box of the highest quality cheese for the perfect charcuterie board.

🎁 Lowlands Group - Foodies will appreciate a gift card to their favorite Lowlands Group restaurant...and they never expire!

🎁 Colectivo Coffee - Coffee enthusiasts will love a bag of their Snow Day Holiday blend or a gift card to pick up a seasonal Peppermint Fluff Latte.

🎁 Sprecher Brewery - Grab a pack of their famous root beer soda or a best sellers variety pack featuring orange dream, cherry cola and cream soda for the whole family to enjoy at holiday dinner.

📸 Mitch Vincent Photography

12/13/2024

You know we love chocolate milk here at ToAD! 🍫🥛

Might we suggest heading to to grab a bottle in celebration of National Cocoa Day?

12/12/2024

It's and we're reminiscing about ! ❤️

12/10/2024

Proud of our role as the final series of this growing prestigious relationship between USA Cycling and USA Juniors Cup! Junior development and talent ID continues to be an area underserved in our sport today here in the US, so kudos to those working to make a difference!

In 2025, USA Cycling will partner with the USA Juniors Cup to select athletes from the eight-race series for National Team camps.

12/05/2024

A reminder for our Wisconsin-based cyclists: Wisconsin Bike Fed's Santa Cycle Rampage is coming up on December 7 in Milwaukee and December 14 in Madison! 🧑‍🎄

It's a great way to get some holiday cycling in, celebrate the season with your fellow cyclists, and support our friends at Wisconsin Bike Fed.

Be sure to register for the events on their website!

12/03/2024

For , please consider supporting Thee Abundance Project & Project Echelon -- two organizations doing amazing work in the cycling community.

❤️ Thee Abundance Project was designed to create a pathway for women of color to go from beginner to professional road cyclists by eliminating barriers and encouraging beginners. The organization provides skills camps, grants, workshops and a community full of opportunities and even helps cyclists to attend ToAD.

❤️ Project Echelon educates, equips and empowers veterans and their communities through physical activity and self-discovery. The group fosters relationships between veterans, their communities and professional athletes through mentorship and the promotion of long-term health and well-being through endurance sport.

We're grateful for all the work these organizations do to support cyclists. Thank you!

11/30/2024

Happy Small Business Saturday! We're so grateful for all of the amazing small and local businesses that add vibrancy to our community and support our event in the heart of America's Dairyland!

📸 Mitch Vincent Photography

11/28/2024

Happy Thanksgiving! 🦃🥧 We're grateful for all of our amazing cyclists, spectators, host communities, and sponsors. Thanks for being along for the ride!

11/26/2024

It’s out; yet another thing to pique your excitement for the 16th edition of the Kwik Trip Tour of America's Dairyland! We are so proud to a part of the American Criterium Cup and 2025 will be our third as a member of the ACC, a collection of some of the very best criterium
races (true American style bike racing!) across the USA! What a holiday season it’s already been!

Our 2025 series schedule is officially set! 🚲💨 Mark your calendars for spirited, heart-pounding, professional criterium racing with the nation’s best cycling teams and athletes.

Your eight favorite races are back – with a few changes to the order of the events.

June 6: Saint Francis Tulsa Tough

June 14: LHM|CC Salt Lake Criterium

June 28: Kwik Trip Tour of America's Dairyland

July 11: IU Health Momentum Indy

July 19: Bailey Glasser Boise Twilight Criterium

July 27: Chicago Grit Fulton Market Grand Prix

August 2: Audi Denver Littleton Twilight Criterium

August 31: The Bommarito Audi West County Gateway Cup Professional Bicycle Races

Join us in the race to victory – and more than $500K in total prize money, plus an additional purse at the end of the season to the top men’s and women’s Series, Sprint, and Team Leaders. 🏆

The ACC Junior Criterium Cup presented by Renaissance Financial is also returning for cyclists ages 15 to 16 and 17 to 18!

We can’t wait to kick off the series on June 6! 🎉🎉🎉

11/25/2024

Today, we celebrate our Junior Series sponsor, Pro Cyclist Foundation!

To inspire cyclists at every level, Pro Cyclist Foundation offers current and former professional cyclists access to legal, wellness, and career services. They are a philanthropy dedicated to improving the sport of cycling by providing athletes with the highest level of access to essential resources and support through programs and grants.

Visit their website to learn more about Pro Cyclist Foundation and their incredibly impactful work in support of cyclists: procyclistfoundation.org

Thank you for continuing to build the cycling community with us!

11/22/2024

🎉🎉🎉 Big News! We are stoked to announce that we are hosting USA Cycling’s Masters and Junior NATS from June 28 - July 2, 2025! 🚲🔥

Who’s ready to bring more of the best racing in the country to America’s Dairyland?! 🙌 Stay tuned for updates!

📸 USA Cycling