Tour of America's Dairyland

02/09/2025

The action starts now for the 2025 edition of the USA Masters CUP, which we proudly are a member of! Head on down to Tucson and get yourself some!

The 2025 USA Masters Cup kicks off this February 21-23 with the Tucson Bicycle Classic featuring 4 races (Prologue, Criterium, Road, Circuit). Pre registration number look like this 37th edition will be the most attended and competitive, enjoy!

You can find all the details on the event’s website https://tucsonbicycleclassic.com or on the series’ website https://usamasterscup.com

This is the 1st out of 8 events in the USA Masters CUP.

The Meteor
Mumu Cycling Apparel



Giving back to Junior Development through the USA Juniors Cup!

02/05/2025

Mark your calendars for our 2025 Novice Series! 🗓️

June 19 - Janesville
June 20 - West Allis
June 21 - Grafton
June 22 - De Pere
June 23 - TBD

We’re glad to be able to host such a large field of novice racers, providing them with the perfect stage to sharpen their skills and experience the thrill of competition in a supportive environment. In order to encourage even more new riders to participate, we're excited to be dropping the price of race entries this year (stay tuned for registration opening soon). The road to greatness starts right here at ToAD! 💪

01/27/2025

We're shining a special sponsor spotlight today! Join us in welcoming Associated Bank back for another year as the sponsor of our Handcycle Classic in 2025!

Proudly headquartered in Green Bay, Wisconsin, Associated Bank brings modern banking solutions to its nearly 200 locations that serve more than 100 communities in Wisconsin, Illinois and Minnesota. Building a brighter and more vibrant Midwest, Associated Bank offers a full range of financial products and services, championing its customers and strengthening the community.

We're so grateful for their support of our Handcycle Series, which is the largest handcycle race series in the country and welcomes top athletes from around the world including Paralympians! Save the date for the Associated Bank Handcycle Classic, June 19-21, 2025.

Tour of America's Dairyland - Handcycling

01/24/2025

WILO USA is again the gracious title sponsor of Day 6 in City of Cedarburg! This amazing stop on the tour is only possible through the incredible collaboration of Wilo, Mel's Charities and our friend Todd Bugnacki along with the great support from the city itself! Thank you all for inviting us back for Year 2; can’t wait!

01/22/2025

Save the date 🗓️ the Kwik Trip Tour of America's Dairyland Masters Series is back for 2025!

Masters 40+, 50+, Cat 1/2/3 | June 19-23
Masters 50+, 60+, Cat 1/2/3 | June 24-27

We're honored to be one of the founding members of the USA Masters CUP, the best masters cycling series in the world! USA Masters Cup is composed of nine events across the country that are dedicated to celebrating masters racing - and we're proud to be one of them!

New this year, we are also hosting USA Cycling's Masters National Championships for Masters Women and Men with racing beginning at Downer Avenue on June 28. Stay tuned for more details to come! 🙌

01/22/2025

We are happy to vouch for Molly and crew; top notch all the way! Thank you, Lowlands Grand Events!

No matter the complexity or scale of your event, we'll make sure a dream team is there to take care of you and your guests! ✨

01/18/2025

Oh boy, we’re gonna miss her so damn much this year, but wish her all the success and fun she deserves! Love ya, Skylar Schneider!

𝘚𝘬𝘺𝘭𝘢𝘳 𝘚𝘤𝘩𝘯𝘦𝘪𝘥𝘦𝘳 🇺🇸 - 1998 - 𝘉𝘰𝘳𝘯 𝘪𝘯 𝘞𝘦𝘴𝘵 𝘈𝘭𝘭𝘪𝘴, 𝘞𝘐 📍

𝘍𝘢𝘷𝘰𝘳𝘪𝘵𝘦 𝘳𝘢𝘤𝘦: 𝘎𝘦𝘯𝘵-𝘞𝘦𝘷𝘦𝘭𝘨𝘦𝘮

‘𝘙𝘢𝘤𝘪𝘯𝘨 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘴𝘦𝘵𝘴 𝘮𝘦 𝘰𝘯 𝘧𝘪𝘳𝘦. 𝘐𝘵’𝘴 𝘸𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘮𝘺 𝘩𝘦𝘢𝘳𝘵 𝘣𝘦𝘢𝘵 𝘧𝘢𝘴𝘵𝘦𝘳.’
~

📷

01/18/2025

It’s finally out and we’re back for Year 3! Stay tuned as the fun heats up starting at Saint Francis Tulsa Tough June 16th

We’re excited to share our updated race schedule for 2025! 🎉🎉

Our fourth year of exhilarating professional criterium racing will now include a series of six of your favorite races around the country:

June 6: Saint Francis Tulsa Tough

June 14: LHM|CC Utah Crits (formerly LHM|CC Salt Lake Criterium)

June 28: Kwik Trip Tour of America's Dairyland

July 19: Bailey & Glasser LLP Boise Twilight Criterium

July 27: Chicago GRIT Fulton Market Grand Prix

August 31: Bommarito Audi West County Gateway Cup

The fastest cyclists in the country will be back to battle for points, bragging rights, and $150k in total season prize money, and you won’t want to miss out on the action! 🎬🚲 We're thrilled to provide a robust calendar of racing opportunities, with 31 total days between all six of our events.

Stay tuned for more details - we can’t wait to see you this summer! 😎

01/13/2025

We are excited to announce our Pro Cyclist Foundation Junior Series 2025 dates! 🚲

June 24 - Cedarburg
June 25 - Oak Creek
June 26 - Bay View
June 27 - Shorewood

Just like in 2024, we are honored to be the closing series of the 2025 USA Juniors Cup with ToAD serving as a USA Cycling selection event. This year's series-ending celebration will take place in Shorewood on June 27, which will also be the date of our American Criterium Cup Junior races.

Our 2025 Junior Series is a bit shorter than usual to accommodate a very exciting new opportunity. For the first time ever, we will be hosting USA Cycling’s Junior National Championships with races beginning at Downer Avenue on June 28! 🎉🎉🎉

Historic Downer Avenue BID Shorewood Business Improvement District Wilo USA Cedar Creek Classic

01/06/2025

Save the dates for this year's Associated Bank Handcycle Classic!

🎉 Thursday, June 19 | Janesville, WI
🎉 Friday, June 20 | West Allis, WI
🎉 Saturday, June 21 | Grafton, WI

Join us for one of the largest handcycle race series in the country, featuring top athletes and Paralympians from around the US.

Love supporting our handcyclists? Handcycle-specific sponsorship opportunities are currently available! Contact us to learn more.

01/03/2025

Cyclists, are you setting resolutions for 2025?

Here are some of our ideas!
💭 Race ToAD for the first time
💭 Explore 11 of Wisconsin's beautiful communities by bike
💭 Form a new friendship with a team member or ToAD host family member
💭 Stand victorious atop a ToAD podium

Share your 2025 goals and inspiration with us below. ✨

📸 Mitch Vincent Photography

01/01/2025

New year, new schedule 🎉

We're excited to announce the official 16th annual Kwik Trip ToAD schedule - and looking forward to another incredible year of racing! 🚲

The 2025 Kwik Trip Tour of America's Dairyland will run from June 19 - 29. Many of your favorite WI race communities are returning, and we're pumped to welcome Oak Creek as a new race location! This year's American Criterium Cup race will take place at Downer Avenue on June 28.

NEW this year, we're thrilled to host USA Cycling's Masters and Junior National Championships from June 28 - July 2, with the two crit days playing out at Downer Avenue and Wauwatosa in front of thousands of screaming fans! 🙌 🔥

We couldn't be more excited for the year ahead. Who's ready to race with us?!

12/31/2024

Cheers to a fabulous year of cycling 🥂

Wishing our cyclists, fans, and friends a happy and healthy New Year! We can't wait to see what 2025 has in store! 🍾

📸 Mitch Vincent Photography

12/26/2024

In the last few days of 2024, we're looking back at some of our favorite pictures from the year.

What is your favorite ToAD memory?

12/24/2024

Wishing you the happiest holidays from the ToAD team! ❤️ Thank you for making our 15th anniversary year so special.

12/21/2024

What an honor for a guy, just a loving caring guy, who plans the amazing visits each summer to the USA of his NZ Cycling Project boys to show us Americans what it’s like to truly have fun racing bikes! We love you all and again hats off to James and all you do there in NZ!