These shirts are more than just clothing; they’re a ticket to good times and great memories!
Online: Shop till you drop
In-store: Swing by and say hi!
Thanks for supporting our local adventure! Let’s make every day a little brighter and a lot quirkier! 💖
06/18/2025
As we anticipated, Ashley will be discharged tomorrow to come home with baby, so we will be closed tomorrow, Thursday June 19th, to get them settled and welcome them home.
Thank you all for understanding, we’ll be back open with baby pictures in abundance on Friday at 11am! 💙
In the meantime, here’s some more baby spam to increase your dopamine levels! 😂
06/17/2025
Babywatch 2025 is officially over!
Introducing with love
Kristian Kylo Brown
Born June 17th, 2025 at 11:59 AM
9 pounds, 6 ounces
21 inches long
Wrapped in love from the very first moment.
Our hearts are full. He is perfect in every way ❤️
Mom and baby are recovering in hospital. The store will be closed tomorrow (Wednesday), and possibly Thursday depending on their discharge date. We will update our hours on Google accordingly, so please double check before making a special trip to the store ☺️
06/12/2025
🌟 Big News from The Soft Shirt Place! 🌟
We are excited to unveil FOUR brand-new shirt designs, available starting today both online and in-store! 🎉
These fresh styles are perfect for any occasion! Whether you’re shopping online or visiting us, don’t miss out on these awesome designs!🛒 Get yours today!
⚡️Due to a grumpy thunderstorm rolling in — and Ashley’s swollen ankles staging a full-blown protest — we’re calling it a day a little early! 😅
⏰ We’ll be closing at 7PM tonight instead of 8. Rest assured, we’ll be back at 11am tomorrow, ready to roll (or waddle) into another great day!
Stay dry and see you then! ☔️👋
06/04/2025
✨ What a full-circle moment! ✨
We were so excited to see this sweet family again — they’ve been shopping with us since we first opened 7 years ago! 💛 Watching their kids grow (and ours too!) has been such a joy, and today brought back all the memories.
Just like back in 2019, they jumped in to help out and made the whole shop feel extra special. We love moments like this — when longtime friends walk back through our doors and it feels like no time has passed at all (except maybe the kids being what feels like a couple of feet taller! 😄).
Thank you for continuing to be part of our journey — we’re so grateful for families who’ve grown right along with us. 🥹💫
📸 Swipe to see then vs. now — it’s the sweetest little time capsule!
06/01/2025
We are deeply saddened by the tragic multi-car accident that occurred this afternoon in downtown Gatlinburg. Our thoughts are with everyone affected by this incident. 
We want to reassure our community that all members of our family are safe and were not involved in the accident.
As reported by WVLT, the crash happened around 4:15 p.m. in the 700 block of Parkway, resulting in six individuals being hospitalized, three of whom were airlifted to the University of Tennessee Medical Center. 
We are grateful for the swift response of the emergency crews and the ongoing efforts of the Gatlinburg Police Department and the Tennessee Highway Patrol. 
Please continue to keep those affected in your thoughts during this difficult time.
05/27/2025
🚨Heads up, Soft Shirt Friends!🚨
We’ve got a slight schedule switcheroo this week because of the holiday AND some exciting family stuff happening behind the scenes! 🎉👶
🗓️ This week, we’ll be CLOSED Wednesday and Thursday so our sweet Ashley can get some much-needed rest after a busy holiday weekend on her feet (with a baby belly no less!). 🛌💕
Vicky and Shawn are hittin’ the road from Florida and heading back up to Gatlinburg to be with Ashley as we count down the final stretch to baby time! We’re bringing snacks, support, and serious grandparent energy. 🚗💨👵🧓
Now here’s the real talk: Over the next 4–6 weeks, things might get a little unpredictable. If Baby decides it’s go-time, the shop may close on short notice so we can be right by Ashley’s side. Family first, always. 💛
So if you roll up one day and we’re unexpectedly closed, just know we’re probably snuggling a brand new grandbaby and not ghosting you. Promise. 🙈💖
Thanks in advance for all the love, patience, and good vibes. Y’all are the BEST and we can’t wait to share this new adventure with you!
05/26/2025
Today we pause to honor and remember the brave men and women who gave everything for our country. Their courage, sacrifice, and dedication mean more than words can ever say — and we are forever grateful. ❤️🤍💙
As we enjoy the sunshine, sweet tea, and soft shirts this holiday, we hold space in our hearts for the true meaning of this day. Freedom isn’t free — and we don’t take it for granted. 🙏
To all who have served, are serving, and especially to the families of fallen heroes — thank you. We see you. We honor you.
04/16/2025
A Quick but Important Reminder from The Soft Shirt Place
We’ve always believed kindness goes a long way — and we’re going to kindly but firmly ask for a little more of it.
Over the course of spring break, our one and only staff member Ashley — who is currently very pregnant — has had to field more than her fair share of rude, sarcastic, and frankly unnecessary comments from folks upset about catching us when we were closed or briefly away from the counter.
Let us be perfectly clear: our store hours are accurately posted on Google, and if Ashley has stepped away for her lunch break or to simply use the restroom, there is always a note posted with the time she’ll return. We have been open six days a week throughout spring break. Ashley’s one day off typically falls on Tuesdays — so when someone walks in and says, “It’s about time you’re open, we’ve been trying for days to get a shirt,” it’s not only unkind, it’s inaccurate.
Ashley is working eight hours a day, six days a week right now — doing it all with grace, even when that grace isn’t returned. She is fully empowered to match the tone she’s given, because she deserves respect just like anyone else.
If we miss you, we’re genuinely sorry — but every product we carry in-store is also available online. We encourage you to shop there anytime.
Bottom line? We are a small business run by real humans. Ashley is doing her absolute best, and your patience and kindness go further than you know. If you lead with grace, you’ll always receive it in return.
Thank you for understanding — and for continuing to support small businesses that put people first.
— The Soft Shirt Place
03/04/2025
She’s Back & Feeling the Love!
Ashley had the most AMAZING time in Florida celebrating her baby shower! It was such a special weekend filled with love, laughter, and so many sweet moments with her incredible extended family. Baby K is already so loved, and we couldn’t be more grateful!
A HUGE thank you to everyone who has sent gifts from her registry—you have no idea how much it means to her. Every little onesie, blanket, and baby essential has made her even more excited for this next chapter!
Now, for the big news—the shop will officially reopen THIS WEDNESDAY, March 5th, at 11 AM! Ashley is so excited to be back and can’t wait to see all of your smiling faces!
And of course, as promised—here are a few pictures from the shower! It was truly a weekend to remember! 💕
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Send a message to The Soft Shirt Place - Gatlinburg:
The Soft Shirt Place (by Simplistic Geek) is the ultimate store to find your new favorite shirt. Located in the Mountain Mall in beautiful Gatlinburg TN, our range of unique, imaginative designs, printed on high quality Bella & Canvas brand apparel, stand out from the plethora of traditional tourist t-shirts that you usually find in a vacation town.
All of the designs that you find inside The Soft Shirt Place are drawn by the husband and wife team, who strive to constantly be creative and offer products and a personal service that make them a ‘must visit’ for many people when they are visiting Gatlinburg or the Smoky Mountains.
The shopping experience in the Gatlinburg location is like no other in the area. Choose from over 20 colors of super-soft T-Shirt, in sizes from Youth Small, all the way up to Adult 4XL, and choose any of the 60+ distinctive Smoky Mountain designs that are available. Simply wait 60 seconds, and your new shirt is ready to go! All of the designs are also available on a selection of Tank Tops, Long Sleeved Shirts, Hoodies and Sweatshirts, in a variety of colors and sizes. The price you see in the store includes the shirt and the print, there are no hidden costs involved, or sneaky upcharges, as is so often seen in vacation towns. Just simple, honest, transparent pricing.
For the comic book and superhero fan, The Soft Shirt Place has an array of over 200+ character themed designs. From timeless classics such as Elmer Fudd and Bugs Bunny, to Captain America and Batman, From Goku and Naruto, to Harley Quinn and Black Widow, there is something for everyone. Simplistic Silhouette designs drawn in house, unlike anything you have ever seen before will make all of your friends jealous!
All designs are available online through our website, and special pricing is available in our Gatlinburg Store.
