A unique selection of super soft shirts and apparel for people that like to stand out from the crowd.
12/15/2024
🎉🧁 Happy National Cupcake Day! 🧁🎉
Today we’re celebrating the sweet treat that makes every day a little brighter—CUPCAKES! From classic favorites to creative flavor combos, cupcakes are the perfect way to spread joy one bite at a time. Victoria’s special passion is baking and the pictures you see here are just a selection of her delicious creations!
To make this day extra special, we want to hear from YOU! 👇✨
What flavor combinations are YOUR favorites? let us know in the comments!
You might just inspire Victoria to make something new and exciting!
12/13/2024
🚗 “EXIT 407” – THE ORIGINAL! 🚙
You know the feeling—your car rollstowards the Exit 407 sign, and suddenly, it’s all excitement because you’re almost there! Whether it’s the gateway to the Smokies, Pigeon Forge, or just a trip down memory lane, this iconic sign means you’ve arrived. 🎉
This Exit 407 shirt is the original design that’s been often copied but never matched. And heads up: we’re retiring it soon! 🚨 If it’s not already in your collection, now’s the time to snag it before it’s gone for good.
Fun fact: Over the last two years, this legendary exit has become even more of a hotspot with new developments that are turning it into a must-visit destination all on its own. (Have you checked it out lately?!)
🎨 Available in 30 colors
👕 Sizes XS-4XL
🛒 Grab it online or in-store while it’s still here!
Tell us—what’s the first thing you think of when you see Exit 407? Share your favorite memories and grab your tee before it’s part of history!
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Everyone loves to see this sign on the highway, it means your vacation has begun! This design is unique to The Soft Shirt Place and printed in our store in the Mountain Mall Gatlinburg, Tennessee. This delightfully soft, Unisex short sleeve T-shirt is made from 4.2oz Airlume combed and ring-spun cot...
12/12/2024
🍬🏠 It’s Gingerbread House Day!
Time to channel your inner architect and whip out the frosting “cement” and candy shingles. Let’s be real—whether your house ends up a cozy masterpiece or a delicious disaster, it’s all part of the fun!
🎄 Pro Tip: Royal icing can fix just about anything… except your willpower to stop eating the candy decorations.
💡 Did you know gingerbread houses date back to the Brothers Grimm? Yup, Hansel and Gretel inspired this sticky tradition—minus the whole “witch in the woods” thing.
So, let’s see your creations! Post a pic of your gingerbread house in the comments below, whether it’s Pinterest-perfect or a delightful mess that Hansel and Gretel would still chow down on. 🍭..... In the interests of transparency, we totally stole this picture from google - nobody in our family is THAT talented 😆😂🤣
Who’s building this year? And more importantly, who’s eating their house as they go? (No judgment here. 😂)
12/11/2024
🌄 Happy International Mountain Day!
Let’s celebrate the peaks that take our breath away—both figuratively and literally. Today, we’re shining a spotlight on one of the gems of the Great Smoky Mountains: Mount LeConte!
Here are 5 fun facts about this iconic mountain:
1️⃣ Third highest peak in the Smokies: While it’s not the tallest, it’s definitely one of the most loved at 6,593 feet.
2️⃣ Multiple trails lead to the top: With five routes to the summit, you can pick your own adventure. Alum Cave Trail is the most popular!
3️⃣ The LeConte Lodge: Perched near the summit, it’s the highest guest lodge in the eastern U.S.—accessible only by foot!
4️⃣ Cliff Tops = Amazing views: The sunsets from Cliff Tops are legendary. It’s worth every step.
5️⃣ Rich wildlife and flora: From salamanders to wildflowers, hiking up LeConte is like walking through a nature documentary.
Have you ever hiked Mount LeConte? If so, which trail did you take, and did you make it to Cliff Tops or Myrtle Point? Share your mountain memories in the comments—we’d love to hear your stories! ⛰️
Let’s raise a water bottle (or coffee mug!) to the mountains that inspire us today. 🥂
12/10/2024
✨ This shirt is more than meets the eye! 💎👀 Our Diamond t-shirt design is packed with hidden details just waiting to be discovered. It’s like a wearable puzzle—but way more stylish! BONUS - It's available in kids sizes too, so your family can match!
✨ Available in 30 colors (because why settle for just one?)
👕 Sizes 2T to 4XL (we’ve got everyone covered, including the small humans!)
🛒 Get it online or in-store—whichever suits your shopping vibe!
🕵️♀️ Think you can spot all the sneaky details? Grab yours, and let the treasure hunt begin! 🌟
Tag your fellow detail-obsessed friends—this shirt will keep them guessing! 😎👇
A very retro design, with some cool hidden details, This design is unique to The Soft Shirt Place and printed in our store in the Mountain Mall Gatlinburg, Tennessee. This delightfully soft, Unisex short sleeve T-shirt is made from 4.2oz Airlume combed and ring-spun cotton / polyester blend, from ma...
12/09/2024
🎯 Think you’ve got a sharp eye? 🦌👀 Our Deer Head t-shirt isn’t just your average tee—it’s a wildlife scavenger hunt! 🌲 Hidden in the design is a sneaky little coyote 🐺. If you spot it, shout “FOUND IT!” in the comments!
✨ Available in 30 colors (yes, THIRTY—your favorite is in there)
👕 Sizes XS to 4XL (because everyone deserves to look this good)
🛒 Snag it online or in-store—we’ve got you covered!
Perfect for nature lovers, mystery solvers, or anyone who loves a shirt that’s as clever as it is comfy. Ready to join the hunt? 👏
Tag a friend who’s never seen the coyote in the deer head before! 🐾 Let the commenting frenzy begin!
For the fan of hunting, or just wildlife in general, this deer head design features some hidden details! This design is unique to The Soft Shirt Place and printed in our store in the Mountain Mall Gatlinburg, Tennessee. This delightfully soft, Unisex short sleeve T-shirt is made from 4.2oz Airlume c...
12/08/2024
🎄🎁 PSA: Santa’s Deadline Alert! 🎁🎄
Alright, folks, it’s crunch time! 🕒 The final order date to have your items shipped in time for Christmas (assuming USPS doesn’t take a holiday nap 💤) is December 15th at 11:59 PM! 🎅
💌 Orders placed by then will ship by the USPS cutoff date of December 19th—giving your gifts the best chance to make it under the tree. 🎄✨
After that? Well, we’ll still process your orders as fast as our little elves can, but no promises that Rudolph will show up in time to deliver. 🦌💨
So, don’t wait until the last second—get those orders in NOW and let’s make sure your gifts arrive faster than a reindeer on a sugar rush!
Ready to turn heads and serve vibes this holiday season? Say hello to our "I Match Energies, So You Go Ahead and Decide How We're Gonna Act" shirt—the ultimate power move in soft, snarky style. 😏
🎁 Perfect for:
That one spicy family get-together (you know the one). 😉
Day-to-day sass for your coffee runs and casual errands. ☕
The BEST Christmas gift for the sassiest person you know! 🎄❤️
Tag your sassiest friends below and let them know you’ve found their holiday outfit! 💥
Say goodbye to everything you thought you knew about t-shirts you buy online. The days of rough, thick mass produced and shipped from Overseas shirts are gone. Now you can buy from a small family business, where the owners are hands-on and take pride in every item that leaves the store.
12/06/2024
Gatlinburg Fantasy of Lights Christmas Parade 2024—It's TONIGHT!
Y’all know it’s serious business when the chairs start showing up DAYS before the parade! 😅 It’s like a Gatlinburg tradition: staking your claim early for the perfect spot to watch all the holiday magic roll by. 🚒✨
Have you been to the Gatlinburg Christmas Parade before? Or are you planning to come this year? Let us know in the comments! 👇 We want to hear about your favorite parade memories—or your chair-saving strategies. 😉
Did you know about 60,000 people line the streets for the parade?
Whether you’re a parade pro or a first-timer, we can all agree it’s the most wonderful time of the year in the Smokies. ❄️❤️
12/05/2024
Our simple yet stylish "Gatlinburg, Tennessee" shirt is here to bring a little country charm to your wardrobe! 🐴 Whether you're a proud local or just love those mountain vibes, this tee is perfect for anyone who feels a little wild west in their soul.
Tag your Gatlinburg crew below—this shirt is a must-have for any true Tennessee lover! 🏔️
The name of this design is 'Gatlinburg Cowboy', simple and straightforward in its design, the font used is popular in cowboy themed marketing, so we thought it was the perfect name! It is popular with all people, all age groups, all genders! This design is unique to The Soft Shirt Place and is desig...
12/04/2024
🎉 Big News Friends! 🎉
We are over-the-moon excited to share that Ashley is expecting her first baby, due in summer 2025! 🍼👶 We can’t wait to welcome this sweet little addition to the family and are already dreaming of all the cuddles, giggles, and adventures ahead.
When you see Ashley out and about, just know that all those treats you’ve been bringing are NOT the reason her belly is growing — it’s a whole lot of baby magic in there! 💕
Join us in celebrating this beautiful new chapter! We feel so lucky to have such an amazing village to share in the joy. Let’s hear it for Ashley and the future littlest member of the family! 🎊✨
12/04/2024
🍪✨ Today is National Cookie Day! ✨🍪
Did someone say cookies? Because we are ALL about that life! 😍 Today, we’re enjoying the sweet, crumbly goodness that brings people together. Speaking of togetherness, did you know our very own Victoria bakes cookies and cupcakes for her neighbors most weeks? ❤️ From white chocolate chip marshmallow to chewy ginger molasses cookies, her treats spread smiles and sweetness all season long!
What about you? Are you Team Bake or Team Taste Tester? 😉 Drop your favorite cookie recipe or memory in the comments! And if you’re inspired to share the love like Victoria, why not bake a batch for someone special? 🍪✨
12/03/2024
🐾❤️ Collect Moments, Not Things ❤️🐾
Thanksgiving reminded us of what really matters—time spent with the people we love, the laughter around the table, and the little things that turn into cherished memories. 🥰
Our "Collect Moments, Not Things" design is the perfect reminder to focus on those special moments. Did you notice the tiny hidden heart in the bear paw? 🐻❤️ It’s a subtle nod to the love that lives in every memory we make.
As we head into the holiday season, let’s celebrate the moments that mean the most. What’s one memory that fills your heart? Share your favorite in the comments—we’d love to hear what makes this time of year so special to you! 🎄✨
This is NOT a drill! 🚨 Today, Monday, December 2nd, snag 10% off everything in our online store! 🎉 It's the perfect time to stock up on sassy gifts or your favorite Gatlinburg designs!
But hurry—this deal is one day only! Once it’s gone, it’s gone! Don’t miss your chance to shop small, save big, and score the softest shirts around. 💖
🗓️ When? All day, Cyber Monday—December 2nd.
💸 Discount? 10% off EVERYTHING! - Use code CYBER2024 at check out!
Tag your shopping buddies and set those reminders. Let’s make your Monday a little softer (and snarkier 😉)!
12/01/2024
🍂🦃 Show Off Your Thanksgiving Joy! 🦃🍂
Hey, friends! We hope your Thanksgiving was full of food, fun, and fabulous moments! 🥧✨ Now, we want to see your Turkey Day memories. Did you rock one of our shirts while carving the turkey? Did your sassy vibes steal the show at the dinner table?
📸 Share your Thanksgiving pics in the comments below or tag us in your posts—we’d love to feature some of your festive moments! Let’s spread the gratitude and good vibes all around. ❤️
Oh, and don’t forget to mention which dish you totally nailed this year. (Or... which one you totally burned! 😅) - Heres the cake Victoria made for Friendsgiving.... A Pumpkin cake with biscoff frosting!
11/30/2024
It’s Sassy Saturday, Small Business Saturday, AND National Personal Space Day! 🎉 Could there BE a more perfect day for our I Don’t Have the Energy shirt?
This tee says it all for those who love their space (and their sass) while keeping it stylish! Today is the day to support small businesses like ours and grab this mood-in-a-shirt for yourself or a friend who gets it!
So if you’re out shopping, make it count by shopping small! Support your favorite small businesses, show some love, and celebrate the charm of unique finds! 💛✨
Go ahead and make it clear to everyone that your social battery is limited! This sassy, snarky t-shirt is unique to The Soft Shirt Place and designed and printed at our store in the Mountain Mall Gatlinburg, Tennessee. This delightfully soft, Unisex short sleeve T-shirt is made from 4.2oz Airlume co...
11/29/2024
Who's ready for Black Friday? Are you planning to brave the crowds and hit the stores this year? We want to hear about your Black Friday traditions! Do you go out early, or do you prefer to shop online from the comfort of your couch?
No matter your style, you’ll want to wear something that captures the chaos of the day! Our Maybe Swearing Will Help shirt is the perfect choice for navigating the hustle and bustle of holiday shopping. It's comfy, sassy, and will definitely bring a smile (or a laugh) amidst all the excitement!
Share your Black Friday plans and traditions in the comments below! Happy shopping! 🛒✨
Maybe swearing WILL help! - perfect for getting your message across - This sassy, snarky t-shirt is unique to The Soft Shirt Place and is designed and printed at our store in the Mountain Mall Gatlinburg, Tennessee. This delightfully soft, Unisex short sleeve T-shirt is made from 4.2oz Airlume combe...
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📣 Farewell from The Soft Shirt Place - St. Augustine
To all our wonderful supporters,
With a heavy heart, we must announce that our St. Augustine location has closed its doors. This decision has not come easy, but given the current economic challenges and high rent costs, keeping the store open profitably without dramatically raising prices has become increasingly difficult. Additionally, finding consistent, reliable staff has posed ongoing challenges.
Our first year in St. Augustine was a joy, filled with warm memories and amazing connections with our community. Unfortunately, this past year has brought personal challenges, including medical and family matters that require our full attention. These pressing issues have left us with little time to operate the store as we had hoped.
We are deeply grateful for each and every one of you who has stopped by, supported us, and shared your love for our designs. Thank you for making this journey with us. The St. Augustine storefront may have closed but our unique designs and products will still be available online, and our Gatlinburg store is thriving as always, so we hope you’ll continue to find pieces that speak to you there.
Again, this is for our St Augustine location only, our Gatlinburg store that you all know and love will continue to operate as usual!
As always, with every cloud there is a silver lining, and we have plans in place for exciting developments in 2025! Stay tuned for more news in the next few months!
With all our love and gratitude,
Shawn and Victoria
The Soft Shirt Place
Our process
Did you know, today is National Art Day? Everything In our store is drawn by Shawn and Ashley, and their inspiration comes from the most random places and moments!
As with all art, it doesn’t always come easily! Check out this video from a couple of years ago of Shawn guiding Ashley through a design!
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The Soft Shirt Place (by Simplistic Geek) is the ultimate store to find your new favorite shirt. Located in the Mountain Mall in beautiful Gatlinburg TN, our range of unique, imaginative designs, printed on high quality Bella & Canvas brand apparel, stand out from the plethora of traditional tourist t-shirts that you usually find in a vacation town.
All of the designs that you find inside The Soft Shirt Place are drawn by the husband and wife team, who strive to constantly be creative and offer products and a personal service that make them a ‘must visit’ for many people when they are visiting Gatlinburg or the Smoky Mountains.
The shopping experience in the Gatlinburg location is like no other in the area. Choose from over 20 colors of super-soft T-Shirt, in sizes from Youth Small, all the way up to Adult 4XL, and choose any of the 60+ distinctive Smoky Mountain designs that are available. Simply wait 60 seconds, and your new shirt is ready to go! All of the designs are also available on a selection of Tank Tops, Long Sleeved Shirts, Hoodies and Sweatshirts, in a variety of colors and sizes. The price you see in the store includes the shirt and the print, there are no hidden costs involved, or sneaky upcharges, as is so often seen in vacation towns. Just simple, honest, transparent pricing.
For the comic book and superhero fan, The Soft Shirt Place has an array of over 200+ character themed designs. From timeless classics such as Elmer Fudd and Bugs Bunny, to Captain America and Batman, From Goku and Naruto, to Harley Quinn and Black Widow, there is something for everyone. Simplistic Silhouette designs drawn in house, unlike anything you have ever seen before will make all of your friends jealous!
All designs are available online through our website, and special pricing is available in our Gatlinburg Store.