Holiday Wine Cellar

Holiday Wine Cellar Opened in 1965, HWC will always be committed to the highest level of customer service while finding t Hardly anybody builds basements in California.
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When Fred Einer was breaking ground during the construction of Holiday Wine Cellar in the early 1960’s, Escondido locals must have been curious. After all, Fred dug a huge hole in the ground at the intersection of Mission Avenue and Escondido Boulevard, just off old Highway 395, what is now Centre City Parkway. But crafty Fred knew he was building something one-of-a-kind: the only below ground ret

ail wine cellar in North County. Today, curious locals and out-of-towners alike are drawn by the 85-foot tall neon sign out front, and marvel at the selection of handcrafted beer, collectible wines and rare spirits inside Holiday Wine Cellar in Escondido.

02/01/2025

🍹✨ Kick Off February with a Classic—It’s ! ✨🍹

The first Saturday of February is all about Pisco Sour, the iconic South American cocktail that blends smooth pisco, zesty lime, simple syrup, egg white, and a dash of bitters for a perfectly balanced sip. 🍋🥚 A little tart, a little sweet, and topped with that signature frothy layer—this cocktail is a true masterpiece!

🍹 A Sip of History
Pisco Sour traces its roots back to 1920s Peru, where American bartender Victor Vaughen Morris first crafted the drink at his Lima bar. Over the years, it became Peru’s national cocktail, and in 2003, the country officially declared Pisco Sour Day a holiday! 🎉

Want to shake up your own? Holiday Wine Cellar has everything you need! 🍾 Whether you’re looking for high-quality pisco, fresh mixers, or the perfect bitters, this family-owned Escondido gem—serving enthusiasts since 1965—has you covered.

🍋 Classic Pisco Sour Recipe
Ingredients:
✅ 2 oz pisco
✅ 1 oz fresh lime juice
✅ ¾ oz simple syrup
✅ 1 egg white
✅ Ice
✅ A few dashes of Angostura bitters

Instructions:
1️⃣ Add pisco, lime juice, simple syrup, and egg white to a shaker.
2️⃣ Dry shake (no ice) for 15 seconds to create froth.
3️⃣ Add ice and shake again until chilled.
4️⃣ Strain into a chilled glass.
5️⃣ Garnish with a few dashes of Angostura bitters.

Raise your glass and celebrate like they do in Lima! Who’s making one tonight? Let us know! ⬇️

🚨 !🚨
01/31/2025

🚨 !🚨

🥃✨ Cheers to the Last of January! ✨🥃Raise your glass—it’s Brandy Alexander Day! 🍸 This creamy, dreamy cocktail is the ...
01/31/2025

🥃✨ Cheers to the Last of January! ✨🥃

Raise your glass—it’s Brandy Alexander Day! 🍸 This creamy, dreamy cocktail is the perfect way to close out the month in style. Made with brandy, dark crème de cacao, and velvety cream, it’s basically dessert in a glass.

Fun fact: This was John Lennon’s favorite cocktail! He called it a ‘milkshake’ and was first introduced to it by singer-songwriter Harry Nilsson during Lennon’s infamous ‘lost weekend.’ That wild first encounter? It led to the two getting so drunk they were thrown out of The Troubadour in LA! 🤯

Want to recreate this iconic cocktail? Holiday Wine Cellar has everything you need! 🍷🍾 Since 1965, this family-owned Escondido gem has been the go-to for fine wines, craft spirits, and rare finds.

🍸 Brandy Alexander with a Hazelnut Twist
Ingredients:
✅ 2 oz brandy
✅ 1 oz dark crème de cacao
✅ 1 oz heavy cream
✅ Ice
✅ Freshly grated hazelnut zest for garnish

Instructions:
1️⃣ Fill a cocktail shaker with ice.
2️⃣ Add brandy, crème de cacao, and heavy cream.
3️⃣ Shake well until chilled.
4️⃣ Strain into a chilled coupe or martini glass.
5️⃣ Garnish with freshly grated hazelnut zest.

Shake it up, sip, and savor the smooth, chocolatey goodness. Who’s indulging in one tonight? Let us know! ⬇️

Big shout out to our consistent top fan! 💎Victor DushauneBIG THANKS 🙏 TO ALL OF OUR
01/31/2025

Big shout out to our consistent top fan! 💎

Victor Dushaune

BIG THANKS 🙏 TO ALL OF OUR

Stop by tomorrow 5:30-7:30 for Fridays with Friends! $8 and you will be able to try each of the beers pictured above.
01/30/2025

Stop by tomorrow 5:30-7:30 for Fridays with Friends! $8 and you will be able to try each of the beers pictured above.

Just delivered! Limit 6 per customer.
01/29/2025

Just delivered! Limit 6 per customer.

📣Every November, Wine Spectator drops their Top 100 Wines of the Year, and this time, Holiday Wine Cellar (HWC) has FIVE...
01/29/2025

📣Every November, Wine Spectator drops their Top 100 Wines of the Year, and this time, Holiday Wine Cellar (HWC) has FIVE of the Top 10 wines in stock! Even better? They're all on our self-serve wine bar, inside the Beverage Bunker, so you can try before you buy—an opportunity this rare doesn’t come around often. 🥂

✨ Wine Spectator Top 10 Wines In-Stock at HWC:
🍇 #1: Don Melchor 2021 Puente Alto Cabernet Sauvignon
🍇 #4: Faust 2021 Napa Valley Cabernet Sauvignon
🍇 #6: Roserock 2022 Eola-Amity Hills Pinot Noir
🍇 #9: G.D. Vajra 2020 Barolo Albe
🍇 #10: Ramey 2022 Russian River Valley Chardonnay

🚨 Important Notes & Limits:
👉 Don Melchor #1 – LIMIT 1 per family (and no, your dog can't count 🐶).
👉 Ramey #10 – LIMIT 2 per family.
👉 Roserock #6 – LIMIT 3 per family.
⛔ In-store purchase only for Don Melchor & Ramey wines.

Don’t miss your chance to experience these exceptional wines firsthand—once they’re gone, they’re gone! 🍷💨

01/25/2025

☘️☕ Happy National Irish Coffee Day! ☕☘️

Celebrate the day in style with Holiday Wine Cellar, your go-to destination for all things libations since 1965! 🍷🍺🍸

✨ Located in the heart of Escondido, our 10,000 sq. ft. family-owned and operated landmark store offers:

A vast selection of beer, wine, spirits, liqueurs, ready-to-drink beverages, mixers, mocktails, non-alcoholic options, and more!
HWC's experts will help you find the perfect pairing for any party or occasion!
💚 Whether you're crafting a classic Irish Coffee or exploring something new, we’ve got everything you need to stir up some Irish charm.

📅 Don’t miss out on the fun!
👉 Check out our events calendar and sign up for our weekly newsletter to be the first to know about:
🍸 Educational Sips
🍺 Beer Tastings
🍷 Wine Tastings
🎉 And more exciting happenings!

Looking for a unique venue? Host your next private event in HWC’s Beverage Bunker, featuring a self-serve wine bar and an exclusive speakeasy space.

📍 Stop by and raise a glass to tradition, quality, and community!

Tag us in your Irish Coffee creations, and let’s toast to good taste. 🍀 Sláinte!

🚨 !🚨
01/24/2025

🚨 !🚨

Stop by tomorrow 5:30-7:30 for Fridays with Friends. We will be pouring all the beers shown above for $8. Brings some fo...
01/23/2025

Stop by tomorrow 5:30-7:30 for Fridays with Friends. We will be pouring all the beers shown above for $8. Brings some food to enjoy with your flight!

🚨 !🚨Limit 2 each 🍻👍
01/17/2025

🚨 !🚨
Limit 2 each 🍻👍

Friday Night Flights are back! Picked a variety of styles for tomorrow’s line up. Tickets will be $8 per person. Feel fr...
01/17/2025

Friday Night Flights are back! Picked a variety of styles for tomorrow’s line up. Tickets will be $8 per person. Feel free to bring food to enjoy along with your flight.

Address

302 W Mission Avenue
Escondido, CA
92025

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 7pm
Saturday 9am - 7pm
Sunday 10am - 3pm

Telephone

(760) 745-1200

Website

Alerts

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Videos

🍹✨ Kick Off February with a Classic—It’s #PiscoSourDay! ✨🍹 The first Saturday of February is all about Pisco Sour, the iconic South American cocktail that blends smooth pisco, zesty lime, simple syrup, egg white, and a dash of bitters for a perfectly balanced sip. 🍋🥚 A little tart, a little sweet, and topped with that signature frothy layer—this cocktail is a true masterpiece! 🍹 A Sip of History Pisco Sour traces its roots back to 1920s Peru, where American bartender Victor Vaughen Morris first crafted the drink at his Lima bar. Over the years, it became Peru’s national cocktail, and in 2003, the country officially declared Pisco Sour Day a holiday! 🎉 Want to shake up your own? Holiday Wine Cellar has everything you need! 🍾 Whether you’re looking for high-quality pisco, fresh mixers, or the perfect bitters, this family-owned Escondido gem—serving enthusiasts since 1965—has you covered. 🍋 Classic Pisco Sour Recipe Ingredients: ✅ 2 oz pisco ✅ 1 oz fresh lime juice ✅ ¾ oz simple syrup ✅ 1 egg white ✅ Ice ✅ A few dashes of Angostura bitters Instructions: 1️⃣ Add pisco, lime juice, simple syrup, and egg white to a shaker. 2️⃣ Dry shake (no ice) for 15 seconds to create froth. 3️⃣ Add ice and shake again until chilled. 4️⃣ Strain into a chilled glass. 5️⃣ Garnish with a few dashes of Angostura bitters. Raise your glass and celebrate like they do in Lima! Who’s making one tonight? Let us know! ⬇️ #PiscoSourDay #Cheers #PeruvianCocktail #ShakeItUp #HolidayWineCellar #StockUpSipSip

☘️☕ Happy National Irish Coffee Day! ☕☘️ Celebrate the day in style with Holiday Wine Cellar, your go-to destination for all things libations since 1965! 🍷🍺🍸 ✨ Located in the heart of Escondido, our 10,000 sq. ft. family-owned and operated landmark store offers: A vast selection of beer, wine, spirits, liqueurs, ready-to-drink beverages, mixers, mocktails, non-alcoholic options, and more! HWC's experts will help you find the perfect pairing for any party or occasion! 💚 Whether you're crafting a classic Irish Coffee or exploring something new, we’ve got everything you need to stir up some Irish charm. 📅 Don’t miss out on the fun! 👉 Check out our events calendar and sign up for our weekly newsletter to be the first to know about: 🍸 Educational Sips 🍺 Beer Tastings 🍷 Wine Tastings 🎉 And more exciting happenings! Looking for a unique venue? Host your next private event in HWC’s Beverage Bunker, featuring a self-serve wine bar and an exclusive speakeasy space. 📍 Stop by and raise a glass to tradition, quality, and community! Tag us in your Irish Coffee creations, and let’s toast to good taste. 🍀 Sláinte! #NationalIrishCoffeeDay #HolidayWineCellar #Since1965 #EscondidoLandmark #IrishCoffee #LibationLovers #FamilyOwned #CraftYourPerfectSip #HWCsBeverageBunker #Slainte

⚡️ FLASH SALE SUNDAY⚡️ Stock-Up TOMORROW (12/10) for your #SUNDAYfunday & 🤑 SAVE 20% OFF *ALL BEER ONLINE! 🍻⚡️ . 🍻⚡️Enjoy *20% OFF *ALL BEER, MEADS, KOMBUCHA, HARD SELTZERS. Discount is automatically applied at checkout. Limited to In-Stock Items Only. While Supplies Last. No Holds. No Rain-checks. No Stacked Discounts Online Only. Some exclusions apply. Sale Ends on Sunday night at 11:59PM 12/10 - be a friend and share the good word with fellow beer lovers!🍻⚡️🍻⚡️ . Shop online & opt to pick up in-store, curbside, or have it shipped directly to your door! . Thank you for supporting our small family business - we look forward to serving you selection and tradition, just as we always have here, at Holiday Wine Cellar, since 1965 - cheers & happy sipping! . Must be 21+ | Sip Responsibly . #reels #HolidayEveryDay #familybusiness #EverdayHoliday #HWC1965 #holidaywinecellar #landmarkstore #shopsmall #onlineliquorstore #escondido #holidaycheers #holidaybeer #beersale #flashsale #onlinesale

⚡️ FLASH SALE SUNDAY⚡️ Stock-Up TOMORROW (12/10) for your #SUNDAYfunday & 🤑 SAVE 20% OFF *ALL BEER ONLINE! 🍻⚡️ . 🍻⚡️Enjoy *20% OFF *ALL BEER, MEADS, KOMBUCHA, HARD SELTZERS. Discount is automatically applied at checkout. Limited to In-Stock Items Only. While Supplies Last. No Holds. No Rain-checks. No Stacked Discounts Online Only. Some exclusions apply. Sale Ends on Sunday night at 11:59PM 12/10 - be a friend and share the good word with fellow beer lovers!🍻⚡️🍻⚡️ . Shop online & opt to pick up in-store, curbside, or have it shipped directly to your door! . Thank you for supporting our small family business - we look forward to serving you selection and tradition, just as we always have here, at Holiday Wine Cellar, since 1965 - cheers & happy sipping! . #HolidayEveryDay #EverdayHoliday #HWC1965 #holidaywinecellar #landmarkstore #shopsmall #onlineliquorstore #escondido #holidaycheers #holidaybeer #beersale #flashsale #onlinesale

🚨 #BrewNews IF you didn’t see the story - @residentbrewing #NoNoJoeDoubleIPA is back IN STOCK! Happy #OpeningDay @padres - May the sun ☀️ stay shining and the beers 🍻 keep flowing. 🍻 #beersofinstagram #showmethebeer #holidaywinecellar #beercave #HWC1965

🚨🚨🚨 LAST CALL to SAVE $20 INSTANTLY is 11:59PM TONIGHT (10/10/22) for the 🍷 #GrandTasting happening December 3rd inside the #SpeakEasy AKA @beveragebunker at @holidaywinecellar 🍷🍾🥃🚨 🍾 Buy the tickets & enjoy the sips with fellow vino lovers & foodies, as there will be a plethora of tasty treats to pair with all of the palate and thirst-quenching wines, ports, champagnes, etc. - come thirsty, leave quenched! . . #HolidayWineCellar #GrandTasting2022 #EscondidoLandmark #BottleShop #ServiceSelectionTradition #WineNot #SipWithHWC #SipHappens #ShopAndSip #SipAndShop #SipWithStrangers #SipWithFriends #SipWine #WineTasting #EarlyBirdPricing #BuyNowAndSave

Happy Heavenly Birthday Beer Sale at HWC
Happy Heavenly Birthday Beer Sale at HWC

🚨 SUNDAY FUNDAY: *20% OFF Beer Online 9/25... Fred said, "Make Every Day a Holiday!"🚨 & THIS HOLIDAY IS IN HONOR OF #HWCFounder Fred Einer's 105th Birthday (9/24). Swipe 👉👉👉 to find the promo code you'll use for your 20% OFF! 😉 OR IF you're reading through 🤞 (GOOD FOR YOU & THANK YOU!), please enter code: FRED105 at checkout! 🍾 #happyheavenlybirthday 🙏 ❤️ Fred Einer puts the GREAT & GRAND in Great-Grandpa - the G-G in #GentleGiant. ❤️ Every day is filled with Memories of Happiness & Birthday Celebrations we were Blessed to Share throughout the years! ❤️ The Endless Joys Fred brought & brings warms Our hearts with Gratitude... ❤️ And wherever Fred is resting...we hope he sees how Precious & Uplifting His Memory is to #TeamHWC. ❤️ Fred is with Us in everything we do... 🍷 We create & make Every Day a Holiday...especially in Honor of Fred's Birthday! 🍷 We'll Always Miss You, G-G Frederick Einer, Jr. - Happy Heavenly 105th Birthday! 🙏 #HWC1965 #HolidayWineCellar #EscondidoLandmark #LandmarkStore #ShopOnline #BuyBeerOnline #BeerSale #Beerstagram #BeersOfInstagram #WhatsYourBeer #BottleShop

Happy #NationalScotchDay from Holiday Wine Cellar - who loves scotch as much as #RonBurgundy does in #Anchorman?!? WE DO! And we house quite the selection too! . Check out our online storefront or come visit our #LandmarkStore in #Escondido to browse the vast selection in person Monday - Saturday! . #HolidayWineCellar #HWC1965 #northcountybottleshop #keepescondidocool

What’s the best beer for Sunday funday? . Sale is on NOW until 11:59PM TONIGHT 7/24/2022 . #northcountybottleshop #HWC1965 #HolidayWineCellar #InstaSavings #SupportSmallBusiness #LandmarkStore #KeepEscondidoCool #Escondio #summerbeers #ChristmasInJuly22

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Holiday Wine Cellar’s Story Escondido Landmark Destination

When Fred Einer was breaking ground during the construction of Holiday Wine Cellar in the early 1960’s, Escondido locals must have been curious. After all, Fred dug a huge hole in the ground at the intersection of Mission Avenue and Escondido Boulevard, just off old Highway 395, what is now Centre City Parkway. Hardly anybody builds basements in California, but crafty Fred knew he was building something one-of-a-kind: the only below ground retail wine cellar in North County San Diego.

If you were to walk into Holiday Wine Cellar on opening day of 1965, you would see a lot more than just liquor on the shelf. Not only would you find canned goods on the shelves and engraved wooden price tags, the smell of rotisserie chicken would fill the air to greet hungry customers.

Today, over 50 years later, Holiday Wine Cellar is still proudly a family owned and operated business. There have been a few minor adjustments to the store since opening day, such as a self serve wine bar in the authentic wine cellar, removal of the chicken and the addition of the dedicated beer cave. The commitment to high quality customer service has remained untouched by the hands of time, thanks to the help of highly knowledgeable and passionate employees. In 2009, HWC took it one step further and launched the online storefront www.HolidayWineCellar.com. Customers may now receive the same white-glove service whether they are visiting Holiday Wine Cellar’s brick-and-mortar, in Escondido, CA, or from the comfort of their computer.