So El Paso

01/22/2025

After 10 incredible years of sharing the heart & spirit of my hometown, I’ve made the bittersweet decision to close So El Paso & begin a new chapter in my life. It’s been a truly rewarding journey, & I’m deeply grateful for the support from our customers, partners, friends & the El Paso community.

Starting So El Paso was a dream come true—creating & promoting unique souvenirs & El Paso-inspired products that brought a piece of our city to people all around the world. From working with Whole Foods, The El Paso Airport & Total Wine, to seeing our products in hotels & local specialty stores & sending our corporate client gifts throughout the country, I’ve had the privilege of representing this amazing city. I’ll always cherish the relationships we’ve built & the opportunities we’ve had to help people connect with El Paso in meaningful ways.

Now, after much reflection, I’ve decided it’s time for me to step back & pursue something new. Although it’s difficult to say goodbye, I’m excited for what the future holds.

While I’m not looking to sell the business itself, I am open to offers for the So El Paso brand. This includes everything from the website & trademark to the client & vendor lists, as well as the entire identity of the company: logo, color palette, name, messaging, established customer base, & overall reputation. For anyone interested in carrying the So El Paso torch forward, please feel free to reach out.

Thank you again for a decade of memories & support. It’s been an honor to serve you, & I’m excited to see what comes next.

With gratitude,
Anne Hussmann Mitchell
Founder, So El Paso

12/17/2024

🎁✨ Today’s the LAST day to order online to ensure your gift arrives in time for Christmas or Hanukkah!

Prefer shopping in person? Our store is open until Friday, Dec. 20th, from 12–6 PM. 🎄🕎

Don’t wait—spread the holiday cheer!

12/14/2024

Today is the day to have your voice heard about the future of El Paso! Vote until 7pm!✅🇺🇸🙌🏻

ELECTION DAY IS HERE!
🗳️Saturday, December 14th
✅City of El Paso and City of Socorro Runoff Election
✅Review a sample ballot on our website, and bring it with you to the polls.
✅Vote at any of the 93 Voting Centers from 7 am - 7 pm.
www.epcountyvotes.com

11/28/2024

Happy Thanksgiving from all of us at So El Paso! 🦃 We’re so grateful for your support and for being part of our journey. Our store will be closed for the holiday but will reopen Monday—enjoy your long weekend with family, friends, and lots of good food!

11/26/2024

The sleigh is loaded, and our first corporate order of the season is on its way! 🎁 Have you checked gifts off your list yet? Let So El Paso make your holiday gifting easy! Contact us today at 915-777-0803

11/19/2024

Our newsletter subscribers saw this deal first—don’t miss out! 🎁 Sign up on our website to be the first to hear about exclusive offers. Link in bio! 📫

Use code SHIPLATER for 10% off your order, and we’ll ship on December 16, just in time for Christmas and Hanukkah! ✨ Offer ends 11/23/24—don’t wait! ✅

11/08/2024

Are you ready for the holidays? We are!

Our storefront got a festive glow-up with the cutest baby Grinch, thanks to the amazing work of
Special shoutout to for making the connection!

Come see it for yourself and get into the holiday spirit with us at So El Paso! 🎄💚

11/06/2024

Big thanks to the El Paso Children’s Hospital Foundation for showing love to local businesses like ours!

Need welcome gifts for VIPs or holiday surprises that impress? Reach out—let’s make your gift unforgettable! 🎁

10/29/2024

You don’t grow in your comfort zone. That’s why I signed up for the Women's Business Enterprise National Council - WBENC pitch contest. Probably one of the hardest things I have EVER done, memorize a 90 second pitch. Was it perfect? No. Did I stumble a bit? Yes. But, I did it! I find out tomorrow if I move on to the finals, but either way, as my Mom would say, “Atta, Girl!”

10/29/2024

We are proud to share that Anne has been selected as a semi-finalist in the 2024 WBENCPitch AMPLIFY National Competition! Join us today as she competes against other Women’s Business Enterprises for a chance to win grants and prizes. Register and attend at www.wbenc.org/programs/wbencpitch

10/23/2024

Important update: Starting November 1, our salsa prices will increase by $1 for the first time in 9 years. This change helps us continue delivering the same delicious, quality salsa you love. Thank you for your support! 🌶️

Buy now before prices go up at www.soelpaso.com

10/10/2024

We can’t thank our amazing clients enough for their glowing reviews! We are incredibly lucky to have such loyal customers who make what we do so rewarding.

Ready to create a custom gift that shows your appreciation and helps with client and employee retention? Contact us today and let’s make something special together! 🎁

10/02/2024

Sweet, tangy, and totally irresistible! Our O-So Chamoy Bears are the perfect treat for anyone who loves chamoy but hates the mess. And great news—we’re now taking holiday corporate orders! 🎁 Whether you’re near or far, share a gift that brings a little extra spice to the season.

09/18/2024

Annie's Adventures is SO El Paso! If you find yourself saying, "There's nothing to do in El Paso" then you haven't checked out her Instagram! The QUEEN of what's happening!

09/16/2024

The countdown to Christmas and Hanukkah begins—just 100 days to go! 🎄🕎 Make your holiday gifting easy this year. We're now taking corporate orders, so let's make this season unforgettable for your clients and team!

09/16/2024

915 Day? That’s So El Paso! 🎉 We celebrated by hitting up some markets around town and supporting local businesses. 🛍️ How did you show your El Paso pride today?

09/09/2024

Another 5-star review in the books! Whether you need 5 gifts or 500, we’ve got you covered.

🗓️Start planning your corporate holiday gifts now! Contact us today at 915-777-0803

09/02/2024

Enjoy your Labor Day El Paso! We’ll be back tomorrow for local pickup and delivery. 😊