06/29/2025
Can we talk restaurant and bar markups for wine?
We had an awesome brunch today at and I was grateful to see not only quality wines on the list (along with beer and cocktails) but also very reasonable prices. You can get this quality Prosecco from Bisol for only $32.
I see that most restaurants or bars fall into three categories when it comes to their wine offering. 1. They're a big chain or restaurant group with very mediocre to subpar wines with the biggest markups. 2. They're an independent, locally-owned restaurant without any wine knowledge and an eager salesperson gets the wine list and floods it with mediocre to subpar wines to hit some sales goals along the way. 3. And finally, my favorite, an independent, locally-owned restaurant wants great wines in line with their food offering and the prices are reasonable.
We're a small business and understand that we have to make some money wherever we can to take care of our employees, bills, and hopefully have some left over at the end of the day. But there are some places we just avoid because of the crazy markups and lackluster offerings.
We recently wanted to get a bottle of bubbles while we were out. We pulled up the website for a local spot to look at the wine list. There was a wine that we like that's on par with this Prosecco and it would cost the exact same at retail. It was $57 on the list for wine that's typically $15-16 retail. We ended up going to our own shop where anybody can enjoy a bottle of good Champagne for that price.
We'll keep fighting the good fight.
You can now return to your regularly scheduled programming.