The PRIDE Stores

03/14/2025

TGIF!
Stop by the Beer Cave at one of the PRIDE locations or and stock up on all your St. Patrick’s Day needs! ☘️🍻☘️

03/11/2025

Clean car? Make sure it smells fresh too!
Grab one of our Folds of Honor Air Fresheners- where part of your proceeds go to support educational scholarships for spouses and children of Military and First Responders.

To learn more about Folds of Honor, check them out at or read the back of your air freshener packaging!

02/26/2025

Shake of the month: Chocolate Covered Strawberry!

Did you know the Chocolate Covered Strawberry was invented in Chicago? Lorraine Lorusso was a confectioner at a local store in the city and began making them for customers and they were an instant hit. We presume our shake will be too!

Try one today from any of our Urban Counter Locations including: Wheaton, Saint Charles, Naperville, Aurora, Palatine, Hinsdale, and West Chicago.

02/21/2025

Fresh ingredients you can feel good about eating, our Turkey Club is the perfect weekday lunch!

Visit one of our Urban Counter locations today;
-Saint Charles
-Aurora
-Naperville
-Wheaton
-West Chicago
-Palatine
-Hinsdale

02/13/2025

Our half pound Glaze Burger is topped with a Korean style glaze, aged cheddar cheese, caramelized onions, ketchup, and a fried egg. Make sure you grab it (and a stack of napkins) from our Urban Counter locations before it’s gone! 🍔

02/11/2025

Early morning and you need to fill your gas tank and your cup?! Stop in for a breakfast burrito, sandwich, or avocado toast and get a free coffee or espresso drink!

02/02/2025

Superbowl LIX is a week away- place your catering order and select our chips and handmade guacamole to complete your taco bar!

02/01/2025

Special Alert 🚨: $1 off fish tacos until 2/2.
Stop in and try our fried fish tacos topped with fresh pico de gallo and lime.
Make it a platter and add rice and beans to complete your meal.

11/28/2024

We want to wish everyone a Happy Thanksgiving! Enjoy your time with family and friends as the Holiday Season is in full swing!

11/19/2024

🍿The PRIDE Stores has fresh popped Popcorn to satisfy your snack craving before dinner, practice or anytime you want Popcorn. Check out your nearest location.

11/08/2024

Go ahead, grab a sweet teat for later! The Hostess classics are available at all PRIDE locations. Tw***ie and Zingers still yummy!!

11/07/2024

🌮🌮Hungry? Trying to figure out lunch plans? Check out the Newest menu item, Quesabirria Tacos! 2-Birria Style cooked beef tacos, folded into a tortilla with melted cheese, onions, and cilantro. Served with a side of consome for dipping, rice, and beans. Available at Taco Urbano in Batavia, St Charles, Chicago and Dyer,IN.

11/05/2024

☀️Good morning! Start your day off with a tasty breakfast from Urban Counter. We now offer Breakfast Bowls. Eggs, sausage, breakfast potatoes and cheese, all cooked fresh. Visit one of our 7 locations any time of the day, we serve breakfast all day long!

11/01/2024

🦃November 1st, it’s officially Turkey, Stuffing with Cranberry Sauce and Green Bean casserole time!!
Stop by your closest PRIDE Stores location and get a PRIDE Turkey Wedge and Oh Snap Cranberry Juice today! 🥪

10/25/2024

It’s Friday! Grab your work bestie and head over to Urban Counter for some of the best burgers around! Fresh not frozen 1/2lb burger, cooked just how you want it. We have several varieties including a Blue Cheese or our Western Burger. Share a large fry or order two, don’t forget your favorite fountain drink! 🥤 🍔🍟

10/19/2024

The PRIDE Stores is a proud sponsor of Northwestern Medicine Living Well Cancer Resources! This amazing organization has its annual 5K Walk Run today.

10/17/2024

Check out the Kane County Cougars official Halloween WitchCraft Beer Fest this Saturday!!! Check out link below to get your tickets!!!

This Saturday’s ticket to Beer Fest includes this Cougars Mason Jar presented by THE PRIDE Stores! Get your 3oz pours from local breweries at our Official Halloween WitchCRAFT Beer Fest
🎟️: https://www.ticketreturn.com/prod2new/Buy.asp?EventID=347006

10/15/2024

Burger, Grilled Chicken Sandwich or Fried Chicken Sandwich? You don’t need to choose is you order Urban Counter’s Minis. You can have 1 of each! Check out our 7 locations throughout Chicagoland. 🍔🍔🍔