Embrace the Difference

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Embrace the Difference

Embrace the Difference www.embracethedifference.org
Created to spread a message of acceptance and kindness to one another. Plymouth Crossroads
Prader Willi Foundation
RACIN!

The following are charities that currently benefit from Embrace the Difference®
13thirty cancer connect
Access CNY
Alberti Center for Bullying Abuse Prevention
Ali’s Rally
Alzheimer’s Association
American Diabetes Association
American Cancer Society
American Cancer Society- Relay for life:
South Atlantic Division
Angelman Syndrome Foundation
The Anthony F. Martino Fund
The Arc Erie County New Y

ork
Aspire of Western New York
Autism Society of Central New York
Autism Society of North Carolina
Autism Society Northwestern Pennsylvania
Autism Speaks
Bornhava
Buffalo RPM
C Hope
Camp Good Days
The Cantalician Center for Learning
Catholic Charities of Buffalo
The Center For Handicapped Children, Inc. Challenged Athletes Participating in Sport or C.A.P.S
7 Chances Charity
Child & Family Services
The Children’s Growth Foundation
The Children’s League
Cody’s Wheels of Hope
Column of Hope
Comforting Hugs Foundation
Compeer
Community Services for the Developmentally Disabled, Inc. Cradle Beach
Cranberry Hospice & Palliative Care
Crohn’s & Colitis Foundation
CURE Childhood Cancer Association
CURED Foundation
Danceability
David”s Refuge
disAbility Resource Center of Wilmington
Down Syndrome Parents Group WNY
Emma’s Footprints
Empower
The Epilepsy Project
The Eric Brigandi Foundation
Family Justice Center
Familial Dysautonomia Foundation (FD NOW)
Fantastic Friends WNY
Foundation for Prader-Willi Research
Furever Friends Dog rescue WNY
FOXG1 Research Foundation
Gateway-Longview
Gateway to Learning | Special Education & Training Center
Dr. Gertrude A. Barber Foundation
GiGi’s Playhouse
Gilda’s Club Rochester NY
The Girl Friends Fund
Girls On The Run
Grace Guest House
Happiness House
Headway of Western New York
Heritage Centers Foundation
Heritage Christian Services
Heritage Farm, Inc. HITS Foundation
Home of My Own WNY
Horizon Health Services
Home of My Own... But not alone WNY
Hope Chest
Hope RPM for AutismHorizon Health
Services
Hospice Buffalo
Housing Opportunities Made Equal, Inc. (HOME)
Intandem
Jewelers for Children
JDRF
JDRF Coastal Carolina Branch
Joubert Syndrome & Related Disorders Foundation
Joyful Rescues
Kaely’s Kindness Foundation
Kallies Krusade
Ken-Ton Special Education PTSA
Kevin Guest House
The Leukemia and Lymphoma Society
Of Western & Central New York
Kids Escaping Drugs
LDA of WNY
Leukemia lymphoma society
Make Lemonaide
Make-A-Wish®
Make-A-Wish of Eastern North Carolina
Mary Cariola Children’s Center
Mercy Center for Women
Metup
Miley’s Way
Minding Your Mind
Motion Project
Muscular Dystrophy Association
National Down Syndrome Congress
National Multiple Sclerosis Society
National Multiple Sclerosis Society:
Greater North Carolina Chapter
Niagara Cerebral Palsy
Ovarian Cancer Project
Parent Neteork
People Inc. Relay for Life of New Hanover County
The Resource Center
Roanchar Ranch Draft Horse Rescue
Rock Autism
The Ronald McDonald House of Buffalo
Roswell Park Cancer Institute
SABAH
Save the Michaels of the World, Inc. Sadie’s Safe Harbor
Senior Wishes
Sensational Fun
Southern New England Region of Hadassah
Special Spaces, Buffalo
Special Olympic NewYork
St Mary’s School for the Deaf
Stone’s Buddies / Women & Children’s Hospital of Buffalo
Suburban Adult Services Inc.SASI
Susan G Komen WNY
Summit Educational Resources
Touching Bases
UNICEF for Ukraine
Variety Club of Buffalo
VIA
Vietnam Veterans Memorial Fund
WNY Ovarian Cancer Project
Yad B’Yad
TO LEARN MORE ABOUT PARTICIPATING CHARITIES VISIT, EMBRACETHEDIFFERENCE.ORG
As of 2/21
Currently, these are the charities benefiting from Embrace the Difference. We are adding new charities every month!

04/01/2025

We rise by lifting others—with kindness, compassion, and connection.

“Kindness is the thread that weaves us together—creating a circle of support where no one stands alone.”

At Embrace the Difference®, every piece of jewelry carries this message: we are all connected, and we are stronger together. Wear it. Share it. Be the difference.

03/28/2025

Happy Friday!
Take a moment to breathe it all in—every connection, every experience, every little joy. Life is made up of the moments we choose to embrace.

Enjoy each one.

03/21/2025

On National Memory Day, we’re thrilled to announce our new partnership with the Alzheimer’s Association®.

At Embrace the Difference®, our mission has always been to spread kindness, inclusion, and compassion. Partnering with the Alzheimer’s Association® — a leader in care, research, and advocacy — allows us to extend that mission even further.

Starting today, 10% of every purchase will be donated to the Alzheimer’s Association®, helping to support individuals and families affected by Alzheimer’s and other dementias.

Together, we can create a more understanding, supportive world — one meaningful gift at a time.

®

03/21/2025

Today is — a day to celebrate inclusion, love, and the beauty of every unique individual.

At Embrace the Difference®, our symbol reminds us that we are all connected — no matter our differences. Let’s continue to build a world where everyone feels valued, seen, and supported.

Inclusion is not just an idea — it’s a choice we make every day.

03/20/2025

SPRING INTO KINDNESS!

At its core, Embrace the Difference® is a symbol and a movement that champions equity, inclusion, diversity, and kindness—values that strengthen communities and bring people together.
• Equity: Ensuring everyone has the support and opportunities they need to thrive, recognizing that fairness isn’t about treating everyone the same but about meeting individual needs.
• Inclusion: Creating a world where everyone is valued and welcomed, no matter their abilities, backgrounds, or perspectives.
• Diversity: Celebrating differences and understanding that our unique experiences make us stronger together.
• Kindness: The foundation of connection and understanding. A simple act of kindness can make all the difference.

Through its meaningful design and mission, Embrace the Difference® inspires people to support one another, break down barriers, and build a more accepting world. Every purchase and partnership helps spread this message, reinforcing that we are all connected, no matter our differences.
Wear this symbol with pride.

02/21/2025

Today, on National Caregiver Day, we recognize and celebrate the incredible caregivers who dedicate their hearts, time, and energy to supporting others. Whether caring for a loved one, a friend, or a community, their compassion and strength make the world a better place.

At Embrace the Difference®, we believe in the power of connection and support. Caregivers embody this spirit every day, reminding us that we are all interconnected, no matter our differences.

To every caregiver—thank you for your kindness, patience, and unwavering love. You are truly making a difference!

02/17/2025

Happy National Random Act of Kindness Day!

❤️

Yesterday Sidney blew me away !
The sweetest reminder that kindness comes naturally. My 2 ½-year-old grandson, Sidney, was over while I was packing up some stuffed animals. I told him we were giving them to kids who don’t have toys to play with.

Without hesitation, he grabbed his favorite truck and said, “Give them this truck too.”

I was blown away by his generosity. A little act of kindness can make a big difference. Let’s all take a moment today to spread kindness in any way we can!

02/13/2025

Shine together. ✨ One for you, one for your mini. Each gift you give makes a difference. ⁠

02/11/2025

Do you believe in LOVE?
Do you believe in kindness and inclusion?

At Embrace the Difference®, we do!!

Every piece of our jewelry is more than just a symbol—it’s a statement of unity, compassion, and understanding. It reminds us that no matter our differences, we are all connected.

The perfect Valentine’s Day Gift!
Shop in store Reeds Jewelers & Decor 10% and purchase prices donated to People Inc.
Shop online and 10% of purchase price will support Special Olympics New York special Olympics

02/11/2025

Color, sparkle, and purpose. 💙✨ Last-minute Valentine’s shoppers, visit Reeds Jewelers! 10% of your purchase supports People Inc., making your gift even more meaningful.

02/05/2025

Inclusion in every direction. 🧭 The unisex Compass Collection is more than a gift—10% of the purchase price supports Special Olympics, helping athletes with intellectual disabilities shine on and off the field. Shop now and make a difference. Olympics ⁠
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**Use Code: Love2025 for 15% off + free shipping on orders $95+** ⁠

02/04/2025

Thank you The Story Exchange for featuring Embrace the Difference®
At a time when inclusion is at risk our mission of acceptance and kindness are more important than ever before!

https://thestoryexchange.org/robyn-zimmer-embrace-the-difference/

02/03/2025

Sam, today we celebrate you—
A heart so strong, a soul so true.
For 35 years, you’ve shined so bright,
A guiding star, a beacon of light.

You’ve taught us love in countless ways,
With strength and courage that amaze.
You see the world through a different view,
And remind us what is kind and true.

Because of you, a dream took flight,
Embrace the Difference®—love burning bright.
A symbol shared, a message spread,
That we are connected, by heart and thread.

Your laughter lifts, your spirit glows,
A love so deep, it always shows.
No words can truly say how proud,
You make us all—our joy, unbowed.

So on this day, we raise a cheer,
To celebrate another year.
Sam, you are a gift, a spark, a song,
A love that’s endless, fierce, and strong.

01/31/2025

Our hearts are heavy as we grieve alongside the victims, their families, and the entire skating community after this unimaginable tragedy. In this moment of sorrow, we extend our deepest thoughts and prayers to all who are suffering. May the love and support of those around you bring comfort, and may the memories of those lost remain forever in our hearts. We stand together in grief, united in love and remembrance.
💔💔💔💔

01/30/2025

The perfect pairing for the perfect Valentine’s gift. 💖 Our classic pendant and charm bracelet are made to complement each other. ⁠
⁠
Use code Love2025 at checkout for 15% off your purchase of $95+ and free shipping! ⁠

01/28/2025

Special Olympics is proud to be partnered with Embrace the Difference . This Valentine's Day , give a gift that stands for inclusion and kindness. This is the perfect present for those who mentor, teach, coach or walk alongside our athletes. Each piece shows that we are all connected, despite our differences.
With the purchase of each piece, 10% of the purchase price will be donated to .

Use code Love2025 to receive15 % off your purchase of $95 dollars or more, Accept. Be Kind. Give back

01/22/2025

Bracelets with a bigger impact. 💕 Our red and pink gemstone bracelet celebrates love, kindness, and inclusion, with 10% of your purchase supporting the incredible athletes of the Special Olympics. A Valentine’s Day gift that gives back—love with purpose.

01/17/2025

This Valentine’s Day, say it with heart(s). Our two-tone heart necklace is as sweet as it gets—and it gives back too. Designed with love, made for kindness. 🍬✨⁠

Address

ReedsJenss Locations
Amherst, NY

Telephone

(716) 984-3644

Website

https://www.embracethedifference.org/

Alerts

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Videos

Sam, today we celebrate you— A heart so strong, a soul so true. For 35 years, you’ve shined so bright, A guiding star, a beacon of light. You’ve taught us love in countless ways, With strength and courage that amaze. You see the world through a different view, And remind us what is kind and true. Because of you, a dream took flight, Embrace the Difference®—love burning bright. A symbol shared, a message spread, That we are connected, by heart and thread. Your laughter lifts, your spirit glows, A love so deep, it always shows. No words can truly say how proud, You make us all—our joy, unbowed. So on this day, we raise a cheer, To celebrate another year. Sam, you are a gift, a spark, a song, A love that’s endless, fierce, and strong.

💖 VALENTINE’S GIVEAWAY 💖 Tag your Galentine and you BOTH could win! We’re giving away TWO sterling silver heart pendants—one to give and one to keep .💕 Here's how to enter: 1️⃣ Tag your Galentine below 2️⃣ Follow us on Instagram 3️⃣ Add your email using our link in bio for an extra entry 4️⃣ Share this post on your story for an extra entry! Share the love, spread the kindness, and love with purpose! #LoveWithPurpose

At the heart of Embrace the Difference® lies a powerful message: acceptance, inclusion, and love for everyone, no matter our differences. 💫 Each design features interconnected circles joined by a square, symbolizing that we are all part of a greater whole. Together, we form a circle of support and kindness, bridging gaps and celebrating what makes us unique. Discover a brand Designed to be Kind® www.embracethedifference.org

Last minute shopping? No fear! Swing by Reeds and pick up the perfect gift that gives back. Plus, 10% of your purchase supports @peopleincwny. #embracethedifference #inclusion #makeadifference #symbolofkindness #giftsthatgiveback #shopwithpurpose #JewelryWithPurpose #FineJewelry #GoldJewelry #SilverJewelry #Diamonds #GemstoneJewelry

The simple power of a hug—a universal gesture of kindness, support, and connection. This Giving Season, let’s spread the warmth and meaning of compassion. ✨⁠ ⁠ 10% of your purchase supports the charity of your choice, turning every gift into a heartfelt hug for the world. 🌟 #embracethedifference #inclusion #makeadifference #symbolofkindness #giftsthatgiveback #shopwithpurpose #JewelryWithPurpose #FineJewelry #GoldJewelry #SilverJewelry #Diamonds #GemstoneJewelry

✨ Twice the beauty, double the meaning. ✨ ⁠ ⁠ Mix and match our classic pieces! Add a pop of color with our multicolored sapphire pendant OR shop our newest addition, the Embrace the Difference® Petite Heart. All purchases come with a stunning gift box, perfect for unwrapping this Holiday Season. 🎁 #embracethedifference #inclusion #makeadifference #symbolofkindness #giftsthatgiveback #shopwithpurpose #JewelryWithPurpose #FineJewelry #GoldJewelry #SilverJewelry #Diamonds #GemstoneJewelry

Best Gift Ever!! Embrace a puppy this holiday season!!

🐾🎁 Looking for the *best* holiday gift? Watch Sam's joy with these adorable, adoptable puppies from Joyful Rescues If a furry friend isn’t on your list this year, you can still support these pups with a purchase from Embrace the Difference meaningful jewelry. With every Embrace the Difference® purchase, you’re helping support Joyful Rescues and their mission to give these puppies a loving home. A gift that *truly* gives back! At checkout select update to select your charity. 💖🐶#EmbraceTheDifference #JoyfulRescues #AdoptDontShop #CircleOfSupport #MeaningfulGifts #holidaygiving

✨ Only 2 Days Left to Shop the Sale!⁠ ⁠ Unbox kindness and connection with each piece of Embrace the Difference® jewelry. Whether you’re gifting a loved one or treating yourself, every purchase is a reminder to give back. Shop now to save 10% on orders over $95 and enjoy free shipping with code HappyHoliday10! 🎅🏼 #embracethedifference #inclusion #makeadifference #symbolofkindness #giftsthatgiveback #shopwithpurpose #JewelryWithPurpose #FineJewelry #GoldJewelry #SilverJewelry #Diamonds #GemstoneJewelry

We are honored to share Chris’s story. Chris met his wife, Cindy, while coaching Special Olympics. Cindy’s brother Bruce, who had Down Syndrome and was very involved in Special Olympics, became both his best friend and a treasured part of their family. After Bruce’s recent passing, Chris is giving each woman in his family @embracethedifferencebrand necklaces to honor Bruce’s memory. We are an official partner with Special Olympics .Through December 8th, spend $95 to get 10% off using code 'HappyHoliday10’. As always, shop our entire collection #ChooseToInclude #embracethedifference #inclusion #makeadifference #symbolofkindness #giftsthatgiveback #shopwithpurpose #SpecialOlympics

Hear from Sam on what embracing the difference truly means. 💙 In this season of giving, let’s celebrate inclusion, kindness, and making an impact together. During our Black Friday sale online enjoy 10% off and free shipping on orders $95 and more with code 'HappyHoliday10.' Or shop in stores @reedsjenss and 10% of purchase price will support @peopleincwnyJoin us in sharing a meaningful gift that supports inclusion and gives back! #giftsthatgiveback #shopwithpurpose #embracethedifference #makeadifference #inclusion

Watch as these vibrant gemstones come together, each bracelet telling a story of connection✨ Stack them, mix them, and let your unique style shine! Shop online to support @SpecialOlympics or a charity of your choice, and shop in-store at Reeds to support @PeopleIncwny this November and December. 10% of your purchase makes a difference! #embracethedifference #inclusion #makeadifference #symbolofkindness #giftsthatgiveback #shopwithpurpose #JewelryWithPurpose #FineJewelry #GoldJewelry #SilverJewelry #Diamonds #GemstoneJewelry

💚 The release of WICKED reminds us diversity is not a flaw to overcome, but a strength to be celebrated. 💚 Honor your unique relationships with a gift that MAKES a difference! Embrace the Difference® jewelry is a meaningful way to recognize the bonds that bring us together.💚 Let’s celebrate the beauty of connection, kindness and inclusion and the friendships that make life extraordinary. 💚 Use code "HappyHoliday10" for 10% off your purchase PLUS free shipping. 💚In addition, 10% of the purchase price will be donated to the charity of your choice. Have a wickedly great weekend! #EmbraceTheDifference #WickedTheMovie #CelebrateConnection #UniqueFriendships #GiftWithMeaning

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Our Story

My name is Robyn Zimmer. As a mother of a child with developmental differences I am well aware of the many challenges faced each day by people with chronic illness, physical, emotional and developmental disabilities. The people and organizations that helped shape my son into the happy young man he is today inspired me to design the Embrace The Difference® symbol. That symbol has turned into a signature jewelry, apparel and home goods line and its purpose is to give back. My mission is two fold: spread a message of kindness, and give back to your local organizations. To date, we have donated over $450,000!

A single square embraced by circles reminds us that we’re all connected, no matter what difference we may have.

We currently have over 100 local and National Charities that benefit from Embrace The Difference®. You choose the Charity that receives your donation.