Ginamâ [gi.na.mâ.] means something made with great care and attention.
Ginamâ is the hard-earned fruit of longtime nurturing by and cooperation among the City Government of Cagayan de Oro, the Department of Trade and Industry, and our local community of micro, small and medium entrepreneurs (MSMEs).
Ginamâ is the stage that this group of tireless champions has set to showcase the hard work, creativity, talent, and artistry, of the makers and producers of the City of Cagayan de Oro and the rest of Northern Mindanao.
Cagayan de Oro City’s Ginamâ is adopted as a One-Town-One-Product Philippines Hub (OTOP.PH) by the Department of Trade and Industry (DTI).
OTOP.PH. is the market access platform that transforms pasalubong centers into stores and spaces where OTOP products can be incubated and marketed.
Thus, OTOP.PH | Ginamâ.
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BRAND MESSAGE
Ginama is a one-stop-hub for quality native products, from food down to crafts. Hailing from the City of Golden Friendship, Ginamais rooted in three main motives: To empower micro entrepreneurs in marketing their goods, to give significance to authentic local products and to evoke a sense of support and appreciation of handcrafted products. Ginama aspires to be the embodiment of Cagayan de Oro, nationally and in the long run, globally.
Ginama’s Mission:
From Local to Global
Empowering micro entrepreneurs in marketing their goods
The Local products are authentically made and have a strong potential to be globally known. Thus, Ginama aims to inspire the creators and entrepreneurs to have confidence in their products that it is worthy of local and global recognition.
From Hands to Hearts
Giving significance to authentic local products
With so much modernization nowadays, most people ignore the essence and beauty of native products. Ginama aspires to give importance and highlight the fact that native products, as crafted by the locals, will give the same amount of warmth, happiness and satisfaction in the hearts and lives of people, just like all other products do.
From Mankind to Minds
Evoking a sense of support and appreciation of handcrafted products
Ginama does not merely exist to satisfy the needs and wants of people. The products are more than just commodities –for every product, there lies an inspiring story and culture surrounding it which seeks to inspire people, to broaden their knowledge and to develop a deeper understanding and connection to the products and its creator.
Empowering the hands of the Filipino people
Various native products from Kagay-an micro entrepreneurs are emerging in the local market yet not much attention is given to it despite its global competitiveness. Ginama seeks to bring light into these local brands giving them the motivation to market their products both in the local and global scene.
