16/05/2025
[Madrid, Spain]
We exhibited at Iberkanpai, the first and largest Japanese sake and food trade show in Spain!
Sakura Sake Shop currently exports sake to over 20 countries, but Spain remains an untapped market for us.
With a selection of sake from all over Japan, we came to find a local import partner and held many business meetings and tastings.
What surprised us was the passion and knowledge Spanish people have for sake.
Words like Nama, Hiire, Yamahai, Kimoto, Muroka, Genshu, Koshu—they understand them as-is in Japanese.
Of course, most visitors were from the food and beverage industry, but even in Japan, it's rare to meet restaurant staff who are familiar with terms like Yamahai.
They also had a strong understanding of proper refrigerated storage, which we believe is thanks to those who’ve worked hard to promote sake in Spain over the years.
However, their taste preferences are quite different from those in Japan.
While clean and easy-to-drink styles tend to be more appreciated in Japan, the Spanish market favors more distinctive and bold flavors.
Natural-style and aged sake, which don’t typically win awards in Japan’s sake competitions, were especially popular.
Despite being held on weekday daytime, the venue was bustling with energy each day—amplified by the cheerful spirit of the Spanish people.
We could truly feel the potential of the Spanish market.
We’re determined to follow up on these meetings with solid results and come back next time with actual export achievements!