@glasshousebeerco TTO happening today
Beers are 🔥
@beakbrewery TTO is go.
Amazing lineup of beers on the taps.
Neon Raptour 2023 is go!
@neonraptorbrew
Track Tap Takeover today 🙌
Last day as Beerwolf 🥲
We return on April 1st as Gather.
We have a new look! And lots of other exciting things coming your way.
We have been working on this for some time now and are absolutely thrilled to finally show you our new refreshed look.
But why the change? Recently we were challenged (by some pretty serious folk) on our name. Even though we are well within our rights to use our existing name, the unfortunate truth is that as a small independent business, once the big boy’s legal team got involved we quickly ran out of options.
One of the positives of this though is that we were able to pause and have a think about who we are and what is important to us. We wanted to redefine our sense of purpose and update how we communicate this. We also felt that the confusion between our bottleshop and a certain online beer brand had started to have a negative impact on our reputation. Although we are attached to our current name (due to its links to Ulverston) we felt it had become a bit generic and dated; there are a lot of beer/animal names out there now, and the process led us to a new name - "Gather".
To give us a chance to get the rebranding complete we are unfortunately going to have to shut for a short while between the 21st and 31st March. There won’t be any major changes to the interior of Beerwolf but there is a lot of work to be done offline in transferring everything across.
To celebrate the relaunch, we have a few very exciting collaborations that we will share more details on shortly. Thank you so much for reading and here’s to continuing to serve more damn good beer!
Cheers,
Alan
I wanted to keep this post short and to the point, happy to go into the whole story when you visit us at the bar.
Cloudwater Tap Takeover is go!
Door's open. We've got beer.