What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6:30pm Wednesday 10am - 6:30pm Thursday 10am - 6:30pm Friday 10am - 6:30pm Saturday 9:30am - 6pm Sunday 11am - 5pm

But Is It Art?

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United Kingdom
Reading
But Is It Art?

Independent retailer in Reading town centre
(49)

01/11/2024

In-store or online, for the kitchen rebels who believe drying is overrated but witty puns never are. 🖤

https://butisitart.co.uk/collections/tea-towels/products/boys-dont-dry-tea-towel

01/11/2024

BREAKING: DINOSAUR ON THE LOOSE IN READING

Reading, we have a situation: a Fossilly T-Rex sighting has been reported near But Is It Art?, and this little dino’s on a mission to cuddle.

It's a cruel twist of evolution, really—how could something so desperately craving a cuddle end up with arms that barely reach its own chin?

If you see it near Broad Street, approach with caution (and maybe a snack). It’s prone to cuddling at a moment’s notice.

Or - own your own by coming in store...

30/10/2024

A pillow may fluff, a rug may snuggle, but a tea towel? A tea towel is commitment.

The Silent Status Symbol

29/10/2024

Born in London. Loved worldwide.

Jellycats' unmistakable characters have gained the affection of millions.

Their designers play until something magical and unexpected happens – and a new character is born!

We are a proud stockist of these huggable little treasures.

28/10/2024

Looking for a bottle that’s got a little… mischievous flair?

Say hello to our new Wallace & Gromit water bottles, channeling that evil penguin energy. Perfect for staying hydrated on the sly – and a must-have for any Aardman fan with a sense of humour!

Grab yours in-store before they pull a heist and waddle off…

24/10/2024

Boo! Ooky Ghost is quite friendly, really!

This buttercream spook has a cheery stitch smile, a soft fur sheet and a tiny tail. They won't pass through walls but if you're watching scary movies, they'll pass the popcorn.

Jellycats in store - run, don't walk.

24/10/2024

We're excited to once again be a part of the & 's Stax Of Wax event this Saturday!

Live Music, DJ's & Record Shop and... But Is It Art? 🥁

JAH WORDS | DJ CHUD | DJ WILL & DJ HOLEX | BARRY MANALOG | LUTHER ANDROSS | ILL COLLINS | BALDINI | DAJVE BIKINAS | PETER O'HANRAHAN-HANRAHAN

Free Entry - Family Friendly. Come on down to the Biscuit Factory by the Broad Street Mall, we'd love to see you!

23/10/2024

🎨 Art with heart, right here at But Is It Art. 🎨

We’re incredibly proud to stock ARTHOUSE Unlimited, a charity that empowers artists living with learning and physical disabilities. Each piece you see is not just a product—it's a celebration of talent, individuality, and inclusion.

Through their inclusive art sessions, artists create beautiful, expressive works, which are transformed into stunning products like the Sunshine at the Seaside all-butter shortbread. And the best part? Every purchase directly supports these incredible artists, allowing them to continue doing what they love, while receiving financial support through ARTHOUSE's beneficiary award scheme.

22/10/2024

This is your pumpkin-to-go. 🎃

Meet the Jellycat you never knew you needed: a squishy, sassy pumpkin with serious cuddle appeal.

Don't walk. Run.

21/10/2024

The Oakford Reading 🤝 James Taylor Art

Bringing local legends together! We’re thrilled to showcase stunning artwork by James Taylor, celebrating the heart and soul of Reading’s beloved Oakford pub. From vibrant details to those moments that just feel like Reading, his art captures the essence of this iconic spot in town.

The best part? James' art is available right here in-store at But Is It Art?

Pop in and see it for yourself. 🖼️

21/10/2024

We can neither confirm nor deny that this is a genuine statement from Taylor Swift:

"As a certified Swiftie, it’s basically in the Constitution that you need this tote bag. Forget friendship bracelets—this is the ultimate symbol of your devotion."

Seems legit..?

18/10/2024

Masterpieces.

17/10/2024

Jellycats. Part of the furniture.

15/10/2024

Gluggle Jugs are HERE! 🐟💧

Introducing the must-have conversation starter for your table: the iconic Gluggle Jug!

This fish-shaped wonder not only looks fabulous but also makes a charming gurgling sound when you pour. Whether you're looking for a quirky gift or something to brighten your own home, the Gluggle Jug has you covered.

Pop into our shop to grab yours!

14/10/2024

A tale as old as town...

11/10/2024

For the loyal royal in your life.

https://butisitart.co.uk/products/but-is-it-art-happy-birthday-from-reading-greetings-card-copy

11/10/2024

Shining a little light on this sunny Friday!

Born from a mind that never stops whirring and a heart full of design passion, her prints bring a unique, eclectic vibe to any space. Each piece is crafted with over a decade of experience, a whole lot of joy, and a little bit of magic.

From those first designs for her own home to building a collection that’s been met with endless positive vibes, Daisies of the Galaxy has become a must-see in our shop! 💫

Come take a peek at her beautiful creations.

10/10/2024

For the lover of Reading or the lover of reading...

09/10/2024

Well, Ricky Gervais, we made it into a t-shirt instead...

https://butisitart.co.uk/collections/gifts/products/a-to-z-of-reading-t-shirt-deep-navy

08/10/2024

Yeah.. so, about that...

We may have inadvertently created somewhat of a shrine to Harry Styles.

Sorry Not Sorry. But Is It Art?

07/10/2024

✨ Calling all Studio Ghibli fans! ✨

We’re stocked up with merch, and trust us, it's flying off the shelves faster than Haku! With its timeless magic and enchanting characters, it’s no wonder this classic has captured hearts worldwide. 💖

Pop into the shop and check out what we’ve got—your inner Chihiro won’t want to miss it! ✨

04/10/2024

Reading Royalty.

04/10/2024

Happy Friday you lovely lot.

Here's throwing some love 'Dixon Does Doodles' way. Think quirky monsters, fierce dinos, creepy zombies, and adorable animals, all doodled to perfection!

We love them. 🤩
Swing by and get lost in the doodle magic!

03/10/2024

Don't worry, we didn't get tickets either. But we can offer you this candle instead?

02/10/2024

We're all just a little bit in love with these stunning prints created by the talented . They've proved to be incredibly popular - and you can see why!

We've just received a new delivery, so do pop in and take a look for yourselves! ✨🎨

Address

7-9 Queen Victoria Street
Reading
RG11SY

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6:30pm
Wednesday	10am - 6:30pm
Thursday	10am - 6:30pm
Friday	10am - 6:30pm
Saturday	9:30am - 6pm
Sunday	11am - 5pm

Telephone

+441189581088

Website

http://www.butisitart.co.uk/

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Videos

Rooted in Reading since 1973, we're proud to be more than just a shop—'But Is It Art?' has become part of the town's creative heritage.

Join us at The Biscuit Factory until 6pm this evening for an incredible event hosted by @certainsound_records! We’d love to see you there! ✨ #rdg

DISCO TIME 🪩🌿🪩🌿 #discoballs #plantpots #independentgiftshop #rdguk #shoplocal #savethehighstreet

GLUGGLE JUGS IN MANY COLOURS N SIZES FOR ALL YOUR GLUGGLING NEEDS 🐟🐠💦🐠🐟 #glugglejug #independentgiftshop #rdguk #shoplocal #savethehighstreet

THE BEST PLACE IN READING FOR JELLYCAT 💯🥐 #jellycat #independentgiftshop #rdguk #shoplocal #savethehighstreet

ICONIC TEA TOWELS MAKE 4 TOTALLY PERFECTO CHRISTMAS PRESENTS 👌 and hopefully the snazzy video effect hides the terrible camera work… #snazzy #teatowels #morrisey #thecure #thestoneroses #oasis #freddiemercury #arcticmonkeys #acdc #thethickofit #thewho #harrystyles #radiohead

SO MUCH JELLYCAT SO SOFT SO CUDDLY SO CUTE!!!! Come grab em before they go! #butisitart #shoplocal #independentshop #50yearsold #savethehighstreet #cuddly #jellycat

New T-Shirt Display - come check out our gnarly range! #butisitart #indiegiftshop #shoplocal #savethehighstreet #tshirts #tshirtdesigns

Christmas soooooon come and give us all yo money and we'll give you Christmas gifts u quite simply won't find anywhere else in town 👌 keep it real folks and don't forget to fill up your hot water bottles!!!!

Primark may be collaborating with Greggs but we are the OG Greggs loving store! Order online or pop down to the store! #butisitart #independentshop #savethehighstreet #shoplocal #betterthanprimark

Who doesn't love The Moomins?! I know my mum would love some of these for Mother's Day next month! #moomins #independentshop #butisit_artreading #shoplocal #savethehighstreet #rdguk #mothersdaygift

Warming up for tonight's #euro2020 final ⚽️ 🏆 - fingers (or toes) crossed @england can sneak a few past the goalie as skillfully as our finger feet! #itscominghome #euro2020 #butisitart #independentbusiness #final #football #winners #threelions

🤩SNEAK PREVIEW!!!!🤩 So much has changed and so has our shop! We open on MONDAY! 10am open time😊 We can’t wait to see you ### #shop #localshop #supportlocal #supportindependents #reopening #cardshop #gallery #butisit_artreading #rdguk