Asda

01/04/2025

David from our Coleraine store saved the life of a man in his 80s who he found lying on the freezing pavement as he made his way home in the early hours of the morning.

The gentleman had fallen a few hours earlier and couldn't get up on his own, so David put him in his car and cranked up the heat to warm him up before taking him to hospital. Night shift leader David, who's been at the store for 12 years, said: "I didn’t want to take any chances – especially if he had bumped his head, so I drove him straight to A&E. When we arrived, the nurses came out to help me bring him inside. I explained what had happened, and they were so thankful I brought him in. I was glad to be able to help. I didn’t think twice about it really, I was just doing the right thing."

The man's daughter said: "David was a lifesaver. The fact that he took the time to stop, check on my dad and help him the way he did, it means everything to us. He was an absolute star. Someone at the hospital noticed my dad’s rescuer was wearing an Asda uniform, so I rang up hoping to thank him, and we ended up speaking on the phone for about an hour. Thankfully, my dad is out of hospital now and back home, safe and sound. We truly cannot thank David enough and we need more people like him in the community!”

01/04/2025

Create an Egg-cellent Easter Showstopper! 🐣🍫

Our delightful Mini Egg Cake is the perfect treat for Easter – packed with flavour and sure to impress the whole family! 🍰

Tag someone who can’t resist Mini Eggs! 👇🙋‍♂️

01/04/2025

Today we're announcing the introduction of a Rear Pocket Dress Code to ensure no pocket goes un-tapped.

Shoppers must have a visible rear pocket to enter their local Asda. But don't worry about being turned away, as we're handing out free stick-on pockets at the door to those who need them.

30/03/2025

Happy Mother's Day to mums everywhere. This year we're celebrating the mums from our stores across the country who work alongside their children – see just how many there are in the video in the comments below 👇

There are three generations of the same family at our Eastlands store in Manchester, where grandmother Chris works with daughters Gillian and Donna and granddaughter Chelsea.

Gillian's worked for Asda for 17 years and was joined by Chris four years ago. Donna's been there for six years and Chelsea joined the team 18 months ago. They all work on the date code team, knocking down prices on chilled, produce, bakery and ambient departments. Chris said: "It's great for me as a mum as I get to see them all the time. It's just so nice. If we have problems we are there for each other. If one of us is down we can cheer each other up. We all get on and are really close. I see my daughters as friends. I love working here; it's very friendly and has such a nice atmosphere."

Gillian said: "I started at the store when Chelsea was six months old and my mum used to babysit – and now they're both working here with me. We all get on like a house on fire. We're all very close and are always there for each other. We're all very passionate about our jobs and we love to give our customers a bargain."

We hope they, and mums everywhere, have a wonderful Mother’s Day.

28/03/2025

Talented singer-songwriter Mia, who works as a home shopping picker at our Melksham store while studying performing arts at Bath College, has just released her first song – a tribute to her mum, Debby, who passed away six years ago.

Mia, who's 17, says the reaction to the song, called Even Now, has been amazing. She said: "Everyone really likes the song – I've made a lot of people cry. I got a really nice message from a girl whose dad had passed away a year ago and said my song really helped her." Debby died aged 44 from brain cancer when Mia was just 11. Mia said: "She was lovely, really great, very outgoing and fun. She was a really good mum who always knew what to do."

Mia was helped with the song by her producer friend, Tom Pegler. She said: "He wrote the piano instrumental but I wasn't sure what I wanted to sing about so he said 'just see what happens' and I ended up singing about my mum. I sang a verse with him and then came up with the rest of the lyrics. It was just how I was feeling at the time – it just came out."

Asda Melksham's online trading manager Sarah said: "We are all very proud of Mia and know that she will go far in her music career. We wish her well along the way."

25/03/2025

When colleagues at our Derby store say that working at Asda is like being in one big family they're not wrong ... there are 18 different mums at the store who work with their children!

One of the mums looking forward to Mother's Day is Wendy, who says that her daughter Ellie calls her by her name to avoid confusing the store's other mums. She said: "When someone says mum here we all turn around! Asda is such a brilliant place to work and we are like one big happy family. We are all friends here and often have nights out together too. I started out as a temp 19 years ago and I'm still here!"

Optical colleague Clare first started working at the store 30 years ago, and met her husband Andrew at Asda. Clare's sisters Mandy and Sharon have also worked there, so it was no surprise to her that her daughter Alisha joined her at Asda three years ago. Clare said: "I suppose it was inevitable that Alisha would work here too! She loves it here and she's loved by everyone. We have lunch together every day and it's a real treat working in the same store as her."

Alisha, who's a front end colleague, said: "I see Mum more here than at home! Each time she comes past she'll check on me and I do the same when I'm passing her department. Everyone knows she's my mum, but I'm only just discovering how many people here are related and now when I look at some of my colleagues I do think 'you're familiar'. It's really special how many mums there are working with their children here. I'm taking mum out for some food and to treat her on Mother's Day. She deserves the world, as she's so lovely." See more pictures in the video in the comments below.

23/03/2025

When bakery colleague Charlotte from our Leek supermarket spotted an elderly lady wandering in the streets on her own she immediately sensed something wasn't right – so quickly stepped in to help her.

Charlotte was walking to work when the saw the lady, who's in her 80s, and was worried that she looked confused. The lady didn’t know where she was or her name, so Charlotte brought her to the store and into the warmth of the colleague canteen while she got her a cup of coffee and called the police to help.

Charlotte said: "It's strange but I don't normally work that day, but I'm glad I did. It was dark and there was no one else around. She was really confused so I couldn't just leave her. When the police came they said it had happened before so they already had the lady's details so they were going to take her home. She was a lovely lady and, even though she was confused, she still said thank you as she left. I'm just glad she got home safely."

Store manager John said: "It's so easy to not be that Good Samaritan and just keep walking. Well done Charlotte. It was a really nice thing you did, and something that not everyone would have done. You've given our mantra of "Don't Walk By" a new true meaning of what Asda stands for in our local community. I know I'm incredibly proud of you and I'm certain the whole store feels the same."

23/03/2025

Create the perfect afternoon tea for Mother's Day with ! 💐

22/03/2025

We're getting in the swing of Spring! 🌸🌻🌞 What else are you looking forward to this season?

21/03/2025

Well done to customer service desk colleague Jam from our Queslett store who stopped an 87-year-old customer from becoming the victim of a gift card scam.

The gentleman has asked Jam for help with the purchase of a £200 Apple gift card and alarm bells started to ring when she started to ask questions about what it was for. Jam called the police after looking at the gentleman's phone as she realised he'd fallen victim to scammers previously.

Jam said: "We all know about gift card scams and there were a few red flags. I just couldn't stand by and let this gentleman be scammed. I was extremely concerned. He was constantly getting notifications and messages on his phone from the scammers demanding he send then gift card codes. They were pretending to be his friends, which just goes to show just how manipulative these scammers can be."

Tracey, the store's customer trading manager, has nominated Jam for an Asda service superstar award. She said: "I'm really proud of Jam for looking after one of our elderly customers. She was really worried about him so she sat with him until the police came which shows just what a caring person she is."

19/03/2025

In honour of Newcastle United hero and former Asda colleague Big Dan Burn our Blyth store is retiring its number 33 porter jacket!

Local lad Dan, who wears the number 33 shirt, cemented his place as a Newcastle United hero after his goal helped the Magpies end their 70-year wait for domestic silverware following their 2-1 win over Liverpool in the Carabao Cup final. And this Friday he could be putting on an England shirt for the first time in the World Cup qualifier against Albania at Wembley.

At the age of 16, Burn worked part-time in our Blyth store wearing a high vis vest, whilst studying sports science and playing football for Darlington.

Store manager Dean said: "There's been such a buzz around the store this week following the win and we just wanted to celebrate the achievements of our former colleague and to let him know how proud we are of him and the team. In ode to Dan we've now retired the no 33 Asda porter jacket – we plan to get it framed and displayed in the store and we're hoping that Dan will pay us a visit soon along with the trophy."

Asda community champion Diane is helping the store celebrate this Friday by putting on a special "Dan Burn Day", encouraging all colleagues to wear the famous Newcastle black and white colours as well as providing them all with a special matchday pie and pea lunch.

19/03/2025

Heads up that it's Mother's Day next weekend 😘 Treat the mother figure in your life with everything from the exclusive Lindt Lindor Raspberry & Cream Truffles to some perfect PJs and slippers 😍

18/03/2025

When a customer felt poorly at our Edmonton Green store, in stepped security section leader Kwabena – affectionately known as KK – who got him a chair, some water and stayed with him until he felt better.

He didn't want the customer, who was in his late 70s, to walk home on his own so he paid for a taxi for him out of his own pocket. He said: "We have a lot of regular customers here; we are like one big family. I just did what I felt was the right thing to do."

Kay, the store's customer trading manager, has nominated KK for an Asda service superstar award for his kindness. She said: "KK's a much valued member of the team and has built good relationships with colleagues and customers alike. Most customers know him and respect the job he does. He deserves some recognition for this act of kindness and generosity. He is a credit to our store."

16/03/2025

Ten-year-old Lincoln was so moved by stories about the homeless and people struggling to afford food that he set up a charity box outside his home. In just a few days he collected an amazing £125 from neighbours, family and school friends – and used it at our Weston-super-Mare store to buy groceries for the town’s food bank.

The store’s community champion Odette helps out at the food bank once a week. She helped Lincoln find some of the things the food bank needs most, and packed up the shopping which totalled a whopping 63 kilograms. Odette and Lincoln’s mum Charlie helped him pack it up, and they all drove to the food bank to deliver it.

Frederique from WsM Foodbank said: “Young people like Lincoln are inspirational and remind every one of us that we can all make a difference in our community.” Lincoln’s mum Charlie said: “We are really proud of Lincoln. He sees things through a child's eyes and just wants to help people. I'm hoping what he's done will inspire other kids to do the same."

14/03/2025

We're cutting the price of unleaded petrol and diesel by 4p per litre at all our Asda and Asda Express branded forecourts. 💚

Our Executive Chairman, Allan Leighton, said: “At Asda, it's in our DNA to give hard-working customers and their families the best value we can, no matter how they shop with us. This cut in our prices provides real savings when they fill up their cars with us, and they can find more in store too.”

Read more:

Asda makes major change for motorists with 4ppl price cut on fuel

14/03/2025

By day 21-year-old James knocks down prices at Asda in Gosforth ... and by night he’s a knockout in the boxing ring.

He's competing in the Senior Elite ABA Championships this month and is setting his sights on competing in the Olympics in 2028. James fights in the light flyweight division and is a five-time amateur Tyne Tees and Wear champion. He said: "I started boxing at the age of 14 because I was very small and I just wanted to learn to defend myself. I've never looked back."

James's ambition is to box for England and fight in the Olympics in Los Angeles, then turn professional and become a two-weight undisputed world champion. He works part-time at Asda and said: “The colleagues here are all very supportive to me and my boxing. Everyone treats me as a friend.” And everyone at Asda is cheering James on for his next big bout and his future ambitions. See more and watch him in action in the video in the comments.

10/03/2025

Wow your family with my sweet chilli chicken! 😍 Nutritious and delicious - just head to Asda's website for the recipe 🍴The Body Coach



Selected stores & lines. Subject to availability. Butcher's Selection Chicken Thighs 1kg. Was £6.50, now £6.17. Offer starts 27/02/24 and ends 26/03/25. May exclude Asda Express and small stores:asda.com/smallstores. Delivery, collection and basket charges may apply. Slots subject to availability.

09/03/2025

When delivery driver Leandro from our Poole store didn’t get an answer at a customer’s home he sensed something was wrong. He couldn’t see anything at first, but as the lights and TV were on he decided to go back for another look. After pushing some branches away from the living room window he spotted the customer lying unconscious on the floor.

Leandro quickly phoned 999 and got a neighbour to help him. Paramedics were soon on the scene and treated the lady, who’s diabetic, with glucose to raise her low blood sugars. Leandro said: “I think it was fate that I called there that day. I wasn’t down to work, but I swapped shifts. I’m just happy that I was there and saved her.”

The lady, who is in her 60s, was extremely grateful and even wrote to the Bournemouth Daily Echo to thank Leandro. She said: “Leandro is such a wonderful chap, I can’t thank him enough for what he did. He did a marvellous job - he even came round later with flowers for me. What he did was certainly going above and beyond what I would expect supermarket delivery drivers to do.”

07/03/2025

“If you only buy one Easter egg this year, make it Asda’s crunchy pretzel and honeycomb-studded milk chocolate showstopper” – that’s what the panel at the Good Housekeeping Institute said when naming our Exceptional by Asda Caramel, Pretzel & Honeycomb Milk Chocolate Egg as the best in their Easter taste test 2025. 🍫

It won the highest taste score from the Good Housekeeping Institute’s panel of experts, as well as being named Best Value Easter Egg. The panel, who tested 96 eggs from different supermarkets and chocolatiers, said: “It was an absolute hit with everyone who tried it, with testers raving about the sweet and salty combo.” It’s available instore and online here: https://bit.ly/4krGJ88

It was a double win for us, with our Exceptional by Asda Orange & Ginger Dark Chocolate Easter Egg named the best dark chocolate egg. The panel said it “filled the kitchen with a distinctive sweet orange aroma, which also came through in the flavour. While the spicy crystalised ginger was a little more subtle, testers enjoyed the combination, and they liked the added crunch from the citrus peel in the shell”. It’s available instore and online here: https://bit.ly/41O4AXh See what else they had to say here: https://bit.ly/41HtFUG 💚

07/03/2025

Twenty-one-year-old security colleague Ben from our Dundee Milton store didn't hesitate to pay for a schoolboy's lunch when he saw him struggling with his bank card.

The boy's mum came in the next day to reimburse him and to give him a thank you card which he proudly took home to show his own mum. The schoolboy's mum also commented on Facebook to say: "Such a kind thing for Ben to do. It was so nice of him. Not a lot of people would have done that. I called the store also to let his manager know that I was so grateful to him. Such a lovely lad."

Ben, who's worked at the store for two years, said: "I could see the boy panicking and trying to text his mum. I didn't want him to go without his meal deal so I said I'd pay for it for him. He was very grateful."

Robert, the store's customer trading manager, said: "I'm super proud of Ben. He's a cheeky lad who always brings a smile to all his fellow colleagues at front end. I have read the comments that the customers have made about him and he's 100% our service superstar."

06/03/2025

Community champion Sarah from our Middleton store teamed up with BBC presenter Ben Shires to arrange a surprise storytelling spectacular for pupils at Hugh Gaitskell Primary School in Leeds to mark World Book Day.

The event was held to mark the relaunch of Asda's in-store book donation points for the Children's Book Project, which aims to help give more children access to books. Asda community champions will also be hosting reading activities and bringing storytelling to life in their stores and local communities in partnership with BBC Tiny Happy People.

Sarah said: “It was absolutely brilliant to see the smiles on the children's faces as they came into the hall that had been transformed into a magical storytelling space. They had lots of fun and went home with new books to read and enjoy. All children should be able to access a book without the cost being a barrier. Now is a great time for families to have a bit of a clear out and donate any books that their children may have grown out of which will then go on to benefit many other children in our area.”

And head teacher Kate said: "It is so important to make reading an exciting and immersive experience for our pupils, and this event did exactly that. One of the most special aspects of the day was seeing our children select and take home beautiful books to keep. This generous gesture will undoubtedly help to nurture their enthusiasm for reading and encourage a lifelong love of books."

03/03/2025

On your marks, get set, Rollback! 🏁

Introducing Charley Marlowe’s supermarket sweep - where the only thing faster than her shopping trolley is her ability to spot a Rollback! 🌚 🛒⚡

Check out 1000s of products on Rollback across the store and online now! 💚



T&Cs apply. Kylie Minogue Alcohol Free Sparkling Rosé 75cl not included within Rollback.

Selected stores and lines. Subject to availability. ASDA Sweet & Bursting Blueberries 150g was £1.90 now £1.48, ASDA Garden Gang 7pk Brilliant Bananas was £0.88 now £0.68, Doritos Chilli Heatwave Tortilla Chips Sharing Bag Crisps 180g was £2.50 now £1.86, Hellmann's Light Squeezy Mayonnaise 432g was £2.50 now £1.88, HP Brown Sauce 300g was £3.90 now £3.28, Comfort Creations Fabric Conditioner Honeysuckle & Sandalwood 48 washes (1.44 L) was £3.75 now £2.98. Kylie Minogue Alcohol Free Sparkling Rosé 75cl not included within Rollback. May exclude Asda Express and small stores, see asda.com/smallstores. Delivery, collection and basket charges may apply. Slots subject to availability.

02/03/2025

When Josh from our Tonypandy store isn't helping customers with their Click & Collect orders he's serving the community as an on-call firefighter.

Josh, who's 27, carries a pager with him when he’s working at Asda so he can respond to calls and dash when needed to the Tonypandy fire station which is right next door. He said: "Working at Asda and also as a firefighter are two completely different jobs, but I like them both.

"The customers here are lovely and all know my name. Some of the regulars I chat to know I'm a firefighter as they've seen my pager. It's a very friendly store and everyone knows each other. We are very community oriented. If my pager goes off I'll just drop everything and sprint to the fire station which is just 30 seconds away."

Matt Jones, head of operational response for South Wales Fire and Rescue Service (SWFRS), said: "Employers like Asda play a crucial role in helping SWFRS provide essential fire and rescue cover across our communities. On-call firefighters are a vital part of our emergency response, often balancing their primary employment with responding to incidents that protect lives, property, and the environment. The flexibility and support offered by Asda allows our firefighters to respond swiftly when needed, ensuring we maintain resilience and continue delivering a first-class service."

02/03/2025

B, A and A is the elite combo... right? 😜

28/02/2025

Life hack = a DIY pancake board! 👏 Keep the kids busy and the mess to a minimum with a delicious buffet of toppings 🥞 What will you choose?

28/02/2025

Home shopping colleague Lewis from our Broadstairs supermarket came to the rescue when he found an 86-year-old lady with a bump on her head and looking confused by the side of the road as he walked to work early one morning.

Lewis, who's a former lifeguard, immediately phoned 999 for an ambulance and, noticing she felt cold on what was a very chilly morning, asked a colleague from the store to bring the lady an extra coat. Lewis held her hands and stayed with her, keeping her spirits up until medics arrived. The lady's daughter later called into the store to personally thank Lewis and to let him know that her mum's recovering well.

Lewis said: "I think I was just in the right place at the right time. I did what anyone else would have done. I'm just glad she's okay now."

The lady's daughter said: "Lewis is, in our view, the very epitome of a good citizen and Samaritan, and he deserves to be immensely proud of himself. Our family will be eternally grateful for his prompt actions."

27/02/2025

Our Bolton store's community champion Christine has helped Be The Change Youth Project with an Asda Foundation grant for £17,000 to support their work empowering young people to be a positive force in the local community.

The group was set up in 2020 by Daniel after he lost a close friend to a knife attack. He said: "We are incredibly grateful for the support we’ve received from the Asda Foundation, which has played a key role in helping us grow and expand our impact. A special thanks to Christine who has been a fantastic supporter of our project for over two years. She has consistently shared funding opportunities with us and guided us through the application process, helping us secure crucial funding that allows us to continue making a difference. Her support has been invaluable, and we truly appreciate everything she has done for us."

The grant has paid for a new kitchen, where people including Christine will be running healthy cooking workshops to teach young people essential cooking skills, promote better nutrition, and support their independence. She said: "They're such a fantastic group, providing a variety of activities to young people in Bolton who otherwise wouldn't have a place to go on an evening."

Groups supporting young people aged 13-21 can apply for new Young Futures Fund grants, ranging from £500 to £1,000, from the Asda Foundation. The grants are worth a total of £500,000. Applications close on Thursday 13th March. Visit https://bit.ly/4gZplVe to apply.

27/02/2025

Charley Marlowe spills the tea with the Pocket Tap Posse on Rollback! 🤑 We’re here for the inside scoop 👀

Check out 1000s of products on Rollback across the store and online 💚



Selected stores & lines. Subject to availability. May exclude Asda Express and small stores: asda.com/smallstores. Delivery, collection and basket charges may apply. Slots subject to availability.

25/02/2025

Easter eggs, but make them vegan 😍 Grab yours in stores and online now!

25/02/2025

Nineteen-year-old Joel – who’s working at our Caldicot store while studying to be a doctor at Cardiff University – put his medical knowledge to good use when he looked after a customer with epilepsy who collapsed while out shopping.

With the help of colleagues, Joel made the lady comfortable, kept her calm and reassured her. When the lady felt better, he insisted on driving her home, staying with her until family members arrived to take care of her.

Joel said: "The lady wanted to drive home, but I said I'd take her back just in case. I went in and had a cup of tea with her and waited for a while. She was very grateful as was her family, but I did what anyone would have done in the same situation. I'm just glad that she was okay in the end."