
06/03/2025
Community champion Sarah from our Middleton store teamed up with BBC presenter Ben Shires to arrange a surprise storytelling spectacular for pupils at Hugh Gaitskell Primary School in Leeds to mark World Book Day.
The event was held to mark the relaunch of Asda's in-store book donation points for the Children's Book Project, which aims to help give more children access to books. Asda community champions will also be hosting reading activities and bringing storytelling to life in their stores and local communities in partnership with BBC Tiny Happy People.
Sarah said: “It was absolutely brilliant to see the smiles on the children's faces as they came into the hall that had been transformed into a magical storytelling space. They had lots of fun and went home with new books to read and enjoy. All children should be able to access a book without the cost being a barrier. Now is a great time for families to have a bit of a clear out and donate any books that their children may have grown out of which will then go on to benefit many other children in our area.”
And head teacher Kate said: "It is so important to make reading an exciting and immersive experience for our pupils, and this event did exactly that. One of the most special aspects of the day was seeing our children select and take home beautiful books to keep. This generous gesture will undoubtedly help to nurture their enthusiasm for reading and encourage a lifelong love of books."