Asda

06/02/2025

Have you got that Pocket Tap feeling? 👋👋

Tag and use to be featured on our socials 🤳

06/02/2025

It's the ✨ultimate✨ Valentine's choice... we love a bit of C, B, B, D, A, A - what are your choices? Let us know 👇

*In stores from 6th February 2025 and online from 10th February 2025

05/02/2025

Colleagues at our stores across the UK are celebrating the return of Rollback and the famous "That's Asda Price" Pocket Tap.

We're lowering the price of thousands of products in stores and online, with an average discount of 25%. Asda community and customer champion Keira from our Alloa store is one of our colleagues getting into the spirit of things by posting a video to TikTok showing colleagues doing the Pocket Tap and showing some of the products included in Rollback. She said: "Everyone's really excited about it and there's a real buzz about the place at the moment."

02/02/2025

'Rollback' the years with us and show us your iconic pocket taps! 👋👋 Tag and use to be featured on our socials💚 .small.heath

02/02/2025

Asda colleague Sheryl knows from personal experience just how tricky going shopping with an autistic child can be – so when she saw ten-year-old Olivia getting overwhelmed in our Rochdale Kingsway supermarket she stepped in to help.

She had a good chat with Olivia and then, with her mum Laura's permission, took her to the checkouts and made her day by letting her have a go at scanning groceries. Sheryl said: "Olivia was upset when she came in the store and sat on the floor, so I went up to her and asked if she was okay. Her mum said she is autistic and was getting a bit overwhelmed. I asked if she could come and work with me for a while. She stayed by my side and then I needed to go the checkouts, so I asked if she wanted to help and her face lit up. Her mum's friend went though the till so I let Olivia put her shopping through. She loved it. My six-year-old daughter Kadie-Leigh has autism so I know what it can be like, especially when out shopping; it can be quite overwhelming and quite challenging."

Laura said: "Olivia still talks about her time on the checkouts; it really did make her day. She left the store with a big smile on her face. You do get people who don't understand what is going on and just stare at Olivia when things get too overwhelming for her. She's actually been barred from some shops because of her meltdowns, but not Asda as everyone there is so kind to her. When I walk into that store I get a 'hello' from every single colleague. I have full blown conversations with them like I work there!"

31/01/2025

When Dan from our Maidstone Living store spotted a man had fallen into the River Medway behind the store he immediately leapt into action – throwing a life ring for the man to hold onto and calling emergency services.

The fast-flowing river was swollen following the recent bad weather, so Dan used all his strength to hold on to the life ring's rope until firefighters arrived with a telescopic ladder. He said: "The rope had actually cut in to my hands and I had burns too because I was holding on so hard. If I'd have let go then it would have been it. Thankfully he had some strength left to climb out of the river and onto the ladder.

"I don't think what I did was heroic; anyone would have done the same. It's human nature to help others. I was at the right place at the right time."

Store manager Paul said: "We are all so very proud of Dan. He really is a hero."

29/01/2025

Guess what's back...? 👀 Our CFO has some news...🤭💚

The Body Coach

28/01/2025

Well done to 21-year-old Kieran from our Blantyre store who spotted that a customer had left his mobile phone at the self scan checkouts and kept it safe until he returned for it.

After calling in to pick up his phone, the grateful customer later wrote to the store to thank Kieran and said: "For your great customer service ... from the daftie who left his mobile at the checkout, but you sorted it."

Kieran said: "I'd hate to lose my phone, so I knew our customer would be worried. It was so nice that the gentleman took the time to thank me!"

The store's customer service manager Yvonne said: "Kieran is really popular with both younger and older customers. You always get him the same way and he's secretly known as our 'Happy Chappy'."

27/01/2025

Calling everyone aged 60 and over 🗣️ Head to your local Asda café and choose from tomato, chicken or vegetable soup and a bread roll for just £1. Also comes with unlimited tea and coffee 😘

26/01/2025

First-aider Jo from our Neasham Road supermarket in Darlington has been called a "guardian angel" for helping a customer who collapsed while she was shopping.

The customer and her husband, who are in their 20s, had just left the store when the lady started to get severe abdominal pain. Jo knew something was wrong as soon as she saw them in the car park, so helped them into the store so she could safely look after them. The lady fainted, so her husband called 999 while Jo put her in the recovery position and checked on her until paramedics arrived. The lady's husband later wrote to the store to say that his wife was OK and that Jo was "an angel sent our way."

He wrote: "Jo truly deserves all the praise and good things in life. We want her to know how deeply appreciative we are for everything she did." The customer and her husband returned to the store once she was was fully recovered so she could give Jo a big hug.

Jo said: "It was so nice to see them in better circumstances. The lady was so sweet. I was on checkouts when they came in and she came round to see me and give me a cuddle. She was very grateful. It was so lovely. It was so nice to see her better."

25/01/2025

The Body Coach Joe Wicks surprised pupils at Dunbar Primary School with a special visit to congratulate them on finishing as the top fundraisers in our Cashpot for Schools initiative.

Cashpots for Schools has raised more than £5.7 million for 22,000 state-funded primary schools across the UK and Joe, who fronted our campaign, presented the school with a cheque for £4,215.88. The money will be spent on upgrading their playgrounds and creating a sensory garden. He said: “I know first-hand from the work I’ve done in schools just how much of a difference the Cashpot for Schools initiative is making to kids across the country. It’s such an honour to visit Dunbar Primary School to see the impact that their donation is going to have. It was great to see so many enthusiastic and excited children today – that’s what it’s all about.”

Annette, our Dunbar store's community and customer champion, said: "It’s been fantastic to have the opportunity to connect with the teachers and pupils. Seeing their excitement and hearing about their plans to upgrade their playgrounds and see the joy on the children’s faces was truly warming. It’s great to see our partnership making a real difference."

The school's deputy head teacher Emma said: "When Annette informed us of Joe’s visit, we were all so excited. It’s been hard to keep it a secret for the children, but it’s been an honour to be able to host Joe at our school. On behalf of the children and other teachers, I can't express how thrilled we are to have received this funding."

21/01/2025

When an eight-year-old boy with cerebral palsy wasn’t sure if he had enough money to buy a big cuddly toy from our Stockton store, checkouts colleague Paul stepped in to help pay for it.

Paul, who has cerebral palsy himself, said: "I told the boy it was a magical dog and that it came alive when he went to sleep, and he got really excited. He said 'I hope I can get it, my mum said I can if I have enough money'. I then said to him that I'd go halves with him. He was really happy. I try to do something kind for someone once a month, even if it's just buying a cup of coffee."

The boy's mum was so touched by Paul's kindness that she wrote to the store to thank him, saying: "What a wonderful man he is. He made a young boy very happy."

19/01/2025

Your little ones can choose from up to 8 hot meal options 🍝 or a cold pick and mix selection of a sandwich, drink and piece of fruit 🍊🧃🥯

Find your closest Asda Café via the link in bio 📍



T&Cs apply. Subject to availability & store. Promotion valid for children under 16. Each child entitled to a meal when you spend £1. Maximum of 1 meal from the kids' menu per child, per day.

19/01/2025

When a customer was beginning to get upset that she couldn't find her car in our Carterton store's car park our colleagues Amy and Susan stepped in to help.

Seeing that she was getting overwhelmed, they stayed by her side before Amy started searching the car park and found it at the opposite end to where the customer usually parks. She was so grateful for they way Amy and Susan helped that she posted on the Carterton Community Facebook group to say thank you for their "customer service to the extreme." The post inspired comments like "Hooray for Amy. We all have bad days and need people like you to sort us out. I hope someone does something extra kind for you, soon", "The staff at Asda are all round amazing 🙌" and "Lovely to hear there are some lovely people around. Are you ok such a worry for you ###".

Store manager Aarron, who has nominated the colleagues for Asda service superstar awards, said: "I couldn't be more proud. It just shows how integral we are to the community helping customers with all aspects of their lives."

18/01/2025

Easter goodies already? Egg-cellent 😏 Grab yours in stores now! 📸

17/01/2025

Candy had the purr-fect solution when severe flooding meant one of her older customers couldn't get into our Melksham store to buy her cat's favourite food.

The lady, who's 83, is recovering from a broken back and cares for her husband, who has Alzheimer's. When she phoned the store to share her predicament, Candy said she'd drop off the cat food pouches to her home after she'd finished her shift as she lives nearby. Candy said: "She phoned to see if we had any of the cat food in stock, and we did. She said she would try to come in to collect it, but I told her 'no way' was she coming in, as a lot of the roads were flooded. It was no problem for me to drop off three boxes of cat food for her on my way home. She was extremely grateful, bless her ... and so was her cat!"

16/01/2025

Who knew air fryers could make the perfect jacket potato? 🤩 What's your favourite topping? Comment below!

14/01/2025

Bev from our East Retford store stepped in to help when a lady out shopping with her six-year-old great niece couldn't find a bag containing her house keys, purse and phone.

She traced the lady’s steps around the store while another colleague used CCTV to see if it had been dropped, but to no avail. The little girl was getting quite upset by now so Bev got her some sweets to cheer her up and then drove them home, as a neighbour had a spare seat of house keys. The lady later discovered she'd left the bag in a park.

Bev said: "I made sure they got home safely and the lady was very grateful; she couldn't thank us enough. It's just what we do though, it's part of the job. We are here to help." Bev has been nominated for an Asda service superstar award for her actions.

12/01/2025

Porter Matt from our Kingshill store saved the day for a local shopkeeper when he found £3,500 in cash which they had dropped in our car park.

The customer was taking the money to the bank, but on the way took his wife to a local GP before calling in at the store, which is when disaster struck. Matt was doing a final check of the car park before finishing his shift when he spotted what he thought was a pile of leaflets on the ground near the trolley bay. He went to pick it up and to his shock discovered it was bank notes tied together with rubber bands.

He immediately handed it in to store manager Stewart, who put it in a safe place. As soon as he realised his mistake the customer began retracing his steps and was back at the store within half an hour of Matt handing in the money. The customer headed straight to the customer services desk, where he was able to tell Stewart exactly how much money was missing and where he thought he must have dropped it.

Matt, who's 49 and has worked at the store for 15 years, said: "To say I was surprised was an understatement! I'd never seen so much money. I scooped it all up and took it inside the store and handed to my managers."

Stewart said: "The gentleman was extremely lucky and very grateful to get his money back. It was a lot of money! Matt showed what a fantastic colleague he is, acting with honesty and integrity. He is a credit to himself and also Asda Kingshill. We're all so proud of him."

11/01/2025

Vegan food, but make it OMV! 😍 Which one will you choose?

10/01/2025

Home shopping drivers Jonathan and Semih from our Wrexham store came to the rescue of two motorists whose cars had got stuck on snowy and icy roads.

Jonathan was making deliveries in the city when he noticed a car with a young child inside was stuck on the side of the road. He parked the van at a safe location and managed to push the car to safety. He then stayed until he saw the driver safely carry on with her journey. She posted a message of thanks on X, saying Jonathan "deserves a medal". The lady said: "I got stuck on a hill in the ice and he was the only person to get out and help me. He pushed me and my son up the hill and I’m so so grateful."

In the second incident, Semih came across an electric car which was stuck in the snow and ice. Like Jonathan, he parked in safe location and helped the owner get on her way. The store's online trading manager Craig said: "It was very community spirited of them both, going the extra mile to help out. The weather has been bad but our drivers have been soldiering on."

09/01/2025

✨ Clean Space, Clear Mind ✨

Say goodbye to mess and hello to freshness, with our Price Drop cleaning event 🧼🧹🧽

05/01/2025

Seventy-nine-year-old Ken – who's been blind since the age of 12 – shops in our Woodseats supermarket in Sheffield every week with his guide dog Prince and says he is so grateful to our colleague Kyle and the rest of the team for the way they help him.

Kyle supports Ken round the store, passing him items so he can feel the size and shape, and pointing out special offers before scanning and packing his shopping. Ken said: "I'm really grateful for the help I get. I thank them all every time I go in. I've been to other stores and they haven't treated me half as good as Asda do. If Kyle's not in when I go in then one of the other colleagues will help. They are all really nice."

Kyle said: "Ken's such a lovely man. I've got such a good relationship with him now as I've been doing it for more than a year. I just ask him what he likes and put it in a basket. He knows what he's come in for as he doesn't have a list. I never mind doing it for him. I just make sure he's alright and doesn't want for anything."

02/01/2025

When a customer fainted in our Parkgate supermarket in Rotherham, service colleague Chloe was on hand to catch her before she fell to the floor.

The lady, who's in her late 70s, was a bit shaken up, so Chloe chatted with her, got her a drink and a chair to sit on and then, when she was feeling better, packed up all her shopping. Not wanting the lady to walk to the bus stop on her own, Chloe drove her home, made her a cup of tea and stayed with her for a while to make sure she was okay.

Chloe, who's 29, said: "The lady looked so white and was shaky. I asked her if she was ok and then she passed out. Thankfully I managed to catch her, otherwise she could have been hurt. The lady has been back in the store since and when she saw me she gave me a big hug and thanked me again."

30/12/2024

People over 60 can enjoy a hot meal for just £1 in Asda Cafés throughout the Christmas holidays and the rest of winter as part of our Winter Warmers initiative.

The Winter Warmers meals – soup, a roll and unlimited tea or coffee – are available in all 205 of our Asda Cafés until the end of February all day, every day. Winter Warmers runs alongside the Kids eat for £1 offer which continues to be hugely popular, with around five million meals served since its launch in June 2022. We've served half a million Winter Warmers meals so far this winter and Ian McEvans, our Commercial Vice President Fresh and Frozen, said: "We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income. We hope it will make a real impact across the winter months for those who need it most."

29/12/2024

When a recently widowed customer was struggling to choose an air fryer so he could continue cooking at home in stepped Mitcham store manager Bryan who not only offered advice but also drove the customer home with his new purchase.

Bryan said: "The gentleman was in is 80s and had recently lost his wife. He wanted an air fryer so he could remain self sufficient. We looked at a few and he decided on one and I then asked how he would get it home as he walked with a stick. He said he was going to carry it, so I got my car keys and drove him home. It was a ten-minute drive but it would have taken him quite a long time to get back on his own. I just felt that it was the right thing to do. The gentleman had been through the wringer recently so it was the least I could do. My grandparents have passed away now, but if they’d been out shopping and were struggling and someone had done that for them then I'd be over the moon."

27/12/2024

Throughout the festive season our community and customer champions have been helping to combat loneliness and isolation as part of our Don’t Be Gnome Alone this Christmas campaign.

They've been spreading festive joy by organising and helping at Christmas parties for over 60s clubs, delivering Christmas cards to care homes and helping local groups and good causes who've received festive grants worth £600,000 from the Asda Foundation. The Sunlight Dementia Café in Gillingham, Dorset used its grant to put on a Christmas tea dance. Emma, community and customer champion at our Gillingham store, went along and said: "It was a brilliant afternoon. There was a professional singer singing Christmas songs and we had a visit of children from the local school. They sang a few songs too and, as they left, were each given a selection box."

Karen, community and customer champion at our Tonypandy store, helped with a Christmas party for the clubs who attend Canolfan Pentre. Community and customer champion Sejal and colleagues from our Southgate Circus store visited the Five Oaks Care Home in Barnet and handed out goodies to residents and staff. Sejal said: "It was so heartwarming to see the elderly residents' faces light up when receiving their gifts." And in Glasgow, our Toryglen store's community and customer champion Liz made sure members of the Happy N Healthy community trust had a fantastic Christmas party. She said: "They enjoyed a magical day – it's been great to work together to make Christmas special for everyone."

26/12/2024

This is such an inspirational story about our colleague Dom, who’s one of our head office colleagues. Thank you for sharing it Dom 💚

Dom’s life changed in 2019, when a mole on his back turned out to be malignant melanoma. This Christmas, Dom is grateful for the gift of time with his family 🎄

After moving to Leeds, his wife, Lizzie, encouraged him to see a new GP, who referred him for further tests. There, Dom was diagnosed with malignant melanoma, which had already spread to his lymph nodes. This eventually led to the diagnosis of stage 4 cancer.

Since then, Dom has undergone 67 rounds of immunotherapy, which have shrunk his tumours and allowed him to keep living life to the fullest. Despite facing challenges, he remains positive and active, inspiring others with his strength.

“I’m proof that research works,” he says. “You can still live your life.”

Dom would like to thank all the amazing NHS teams, friends and family for all their wonderful support.

Thank you Dom, for sharing your story. We're wishing you and your family a joyful Christmas and a Happy New Year ❤

26/12/2024

if you've got leftovers, try this recipe to turn them into something tasty 🧝‍♂️🍽️✨ - the gnomies

25/12/2024

merry christmas from our gnome to yours 🎄🎅 - max and the gnomies