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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 7pm Saturday 9am - 7pm Sunday 10am - 6pm

Ridiculously Rich By Alana

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Ridiculously Rich By Alana

Ridiculously Rich cakes handmade in Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿
2016 winner 🏆
Female owned small business 🦹‍♀️
Shop online now ⬇️

We have 7 core products in our luxury tray-bake range, from recipes we have refined over the years to be the best yet! These include:

Peanut Butter Fudge Cake
Salted Caramel Slice
Gooey Chocolate Brownie
Creme Brulee Brownie
Sticky Toffee Flapjack
Rocky Road
Millionaires Brownie

Alana develops 2 brand new flavours every month as part of our cake subscription. Take a look at our current flavour

s here: https://www.ridiculouslyrichbyalana.co.uk/buy-cakes/subscription-box/sb

We also supply trade customer, if you have or know someone who has a cafe, deli, farm shop, convenience store and more, our cakes would be perfect for you and your customers! We even have ready made display units available. Send us a message for more details. Additionally, we’re building an army of cake-loving brand ambassadors to join us on the Ridiculously Rich journey. From Aberdeen to Anglesey, Guernsey to Greater Manchester - our dream is to cover the United Kingdom with our cakes! If you enjoy the atmosphere at food markets, you’d love to run your own business, and you’re naturally passionate about food, then you might make the perfect Ambassador or Cakepreneur! For more information: https://www.ridiculouslyrichbyalana.co.uk/which-one-is-right-for-me

15/10/2024

Fancy working as a live presenter? Pop us a DM ☺️

30/09/2024

Drop us a message 👋🏻

26/08/2024

31/07/2024

SO MANY SPECIALS 🤯

This week I’ve gone absolutely nuts with new specials!

Available I have:

Raspberry Blondie
Easter Rocky Road
Ferrero Rocher Brownie
Strawberry Shortbread
Crunchy Slice
Apple Crumble Blondie
Dream Cake Blondie
Nutella Brownie

… and there’s more! All available right now inside of the Mystery and Build Your Own box!

26/07/2024

Better late than never! I have a whole host of new specials for you to enjoy 😍

Inside of your Mystery and Build Your Own boxes I have available for you:

Jammie Dodgers Sandwich ❤️
Mint Brownie 🍀
Battenberg Blondie 🏁
Forest Fruit Brownie 🍒🍓🍇
Caramel Nutty Brownie 🥜🍯

These flavours and many more are available for a limited time only! Grab a box whilst you can

www.ridiculouslyrichbyalana.co.uk

11/07/2024

Look at all of those layers on this weeks specials 😍

All of these are available this week only in the Mystery and Build Your Own box!

www.ridiculouslyrichbyalana.co.uk

10/06/2024

Stuck on what to get your dad for Father’s Day? Then take a look at this!

With Father’s Day fast approaching I’ve released my Father’s Day box onto the website ❤️ 15 slices of Mystery cake all besides one!

You are guaranteed to receive three slices of Guinness Brownie 🍺 Yeah, you read that right. Guinness Brownie! More to come on that soon 😍 trust me though, it’s so good even the biggest Guinness haters amongst us will love this slice! I mean, just look at how good this looks 🤤

This box is available for pre-order right now with guaranteed delivery in time for Father’s Day 🥰

31/05/2024

Things are heating up ☀️

It’s the last day to get hold of this week’s ice cream inspired specials! 😍

Neapolitan Cookie Bar 🟡🔴🟤
Praline & Cream Tiffin 🌰🍦
Cookie Dough Rocky Road 🍪🤘
Phish Food Brownie 🍥🤤
Mint Chocolate Blondie ☘️🍫

Grab any of these flavours until tomorrow inside of the Mystery and Build Your Own box ❤️

30/05/2024

Swipe to reveal more layers ➡️😍

Just a polite warning from me, there is a limited number of cookie pies left over on the website 😱 If you want to grab one of these for the weekend then you’re gonna need to be quick about it 🥰

18/04/2024

If you didn’t know, Ridiculously Rich By Alana’s existence came about when I won the 2016 series of ‘The Apprentice’.

In celebration of it being the apprentice final tonight, I’ve set up 20% off across the whole range! Use code ‘APPRENTICEVIBE’ to claim 😍

Also, I’ve set the live presenters the exact challenge that I had to do when I won it in 2016! Let me know in the comments below who you feel did the best out of all of the presenters!

01/04/2024

NEW CORE RANGE CAKE ANNOUNCEMENT! 🎉

I know this decision is going to be controversial for a lot of you but hopefully you understand that when a huge opportunity like this one comes around you just have to roll with it! 🥰

That is why when reached out wanting to collaborate on a slice for our core range I just couldn’t say no!

A lot of you were wanting either the Jammie Dodger, Churro or Cinnamon Bun Blondie for the 15th slice in the core range but trust me when I say this slice trumps them all!!

Head over to the link below right now and get hold of this slice!

https://www.ridiculouslyrichbyalana.co.uk/buy-cakes/brand-new--marmite-blondie/lol

18/03/2024

With Easter hatching soon 🐣 I’ve come up with a week full of Easter themed flavours that are sure to make you hoppy! 😁

Chick out my Mystery and Build Your Own boxes right now for you to get a hold of:

White Creme Egg Brownie 🐇
Hot Cross Bun Blondie 🥵
Mini Egg Cookie Bar 🍪
Easter Tiffin 🪺

How egg-citing!!

12/03/2024

New weekly specials have landed! 😩

This week’s line-up are looking so good! Available in Mystery and Build Your Own boxes we have:

Custard Cream Slice 🍦
Salted Caramel Brownie 🍮
Chocolate Orange Brownie 🍊
Cappuccino Blondie ☕️

Head on over to the website now and don’t miss out!

07/03/2024

People of Aberystwyth!

We are now on UberEats. You can order for collection from the bakery as of today!

Opening times:

7am - 10:30pm Mon-Fri
11:30am - 10:30pm Sat-Sun

Head on over and build yourself a delicious box of cake!

14/02/2024

Love is in the air 💕

Happy Valentine’s Day! I’ll never miss an opportunity to promote my Valentines range 🥰

These delicious bakes are available for the whole of this month so don’t worry if you missed out on Valentines itself!

25/01/2024

💖 DYDD SANTES DWYNWEN HAPUS 💖

Today is Welsh Valentines and you can still come and grab a last minute box of cake from the bakery until 5pm today!

I’ve also just released this Cookie Dipping Box on the website for those of you that are thinking ahead! This box is available for pre-order for Valentine’s Day on the 14th now 💕

Inside the box you’ll get:

5 shortbread biscuits with love heart toppings 💘
12 cookie bar bites 🍪
3 Dips - White chocolate, salted caramel and crushed mini eggs 🤤

Get an order in now!

Address

Unit 2. 2. Parc Melin, Glan Yr Afon Industrial Estate
Aberystwyth
SY233JQ

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 7pm
Saturday	9am - 7pm
Sunday	10am - 6pm

Website

http://www.ridiculouslyrichbyalana.co.uk/

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Videos

When it rains, it pours! #manchesterchristmasmarkets T&Cs - only applies when raining. Must say be the first thing you say to us. One per customer

Wanna see what we’ve been preparing to do?! We hope you’re ready too 😉 #ridiculouslyrichbyalana #bakery #cake #smallbusiness #blackfriday

Big things coming this Friday, keep an eye out! 👀 #ridiculouslyrichbyalana #bakery #cake #blackfriday #christmasiscoming #smallbusiness

I don’t know about you guys but this Alana persons cakes are pretty amazing… 😉 Want a totally non-biased opinion? Try them yourself! #ridiculouslyrichbyalana #smallbusiness #cake # bakery #theapprentice #treatyourself #fyp

Busted bakers… Busted! 😤 #ridiculouslyrichbyalana #smallbusiness #cake #bakery #catering #mess

What are you, the crunch police? 😏 #ridiculouslyrichbyalana #cake #bakery #asmr #smallbusiness

Can you tell how much I love these 😍 I think I could marry that caramel cornflake slice… although I hope the Biscoff one didn’t hear that! Get these in your boxes while they last! #ridiculouslyrichbyalana #smallbusiness #cake #bakery #eating

Manchester Christmas Market has secret Christmas slices for you guys! 🤫🎄 #manchesterchristmasmarket #ridiculouslyrichbyalana #cake #bakery #smallbusiness

Caramel Cornflake slices now available in your mystery and build your own boxes! 😍 #ridiculouslyrichbyalana #cake #bakery #smallbusiness #caramel #cornflakes

Let’s chat 👋🏻 #updates #ridiculouslyrichbyalana #cake #bakery #smallbusiness

Biscoff… YES or NO? #ridiculouslyrichbyalana #cake #bakery #biscoff #biscoffcake #biscoffspread #smallbusiness #wales

Pistachio Knafeh Brownies now available in our BYO boxes! #ridiculouslyrichbyalana #dubaichocolate #knafeh #bakery #cake #smallbusiness

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Our Story

“I’ve always loved to bake – even when I was a teenager I used to spend hours in my parents’ kitchen creating cakes and conjuring up new flavours to see which recipes my friends and family loved to eat! “ Alana Spencer

Ridiculously Rich by Alana was born from a devotion to deliciousness! With all the cakes in our signature collection meticulously hand crafted in Wales from the finest ingredients; rich Belgian Chocolate, Giant Marshmallows, Free Range Eggs and Smooth Caramel are just some of the delights that go into our recipes.

We now have a team of cake loving Ambassadors across the UK selling our cakes at food events nation wide and stocking Cafe’s, Deli’s, Farm Shops and more to get our cakes as far and wide as we can! If you are a retailer or know someone that would be perfect to stock our treats, we would love to hear from you.

We are constantly developing new and exciting recipes for all you cake cravers, so keep an eye out for the latest updates and news!