Ridiculously Rich By Alana

Ridiculously Rich By Alana Ridiculously Rich cakes handmade in Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿
2016 winner 🏆
Female owned small business 🦹‍♀️
Shop online now ⬇️

We have 7 core products in our luxury tray-bake range, from recipes we have refined over the years to be the best yet! These include:

Peanut Butter Fudge Cake
Salted Caramel Slice
Gooey Chocolate Brownie
Creme Brulee Brownie
Sticky Toffee Flapjack
Rocky Road
Millionaires Brownie

Alana develops 2 brand new flavours every month as part of our cake subscription. Take a look at our current flavour

s here: https://www.ridiculouslyrichbyalana.co.uk/buy-cakes/subscription-box/sb

We also supply trade customer, if you have or know someone who has a cafe, deli, farm shop, convenience store and more, our cakes would be perfect for you and your customers! We even have ready made display units available. Send us a message for more details. Additionally, we’re building an army of cake-loving brand ambassadors to join us on the Ridiculously Rich journey. From Aberdeen to Anglesey, Guernsey to Greater Manchester - our dream is to cover the United Kingdom with our cakes! If you enjoy the atmosphere at food markets, you’d love to run your own business, and you’re naturally passionate about food, then you might make the perfect Ambassador or Cakepreneur! For more information: https://www.ridiculouslyrichbyalana.co.uk/which-one-is-right-for-me

Last week I was incredibly honoured to win the TikTok Shop award for best Fresh Goods! I'm so grateful, not only to TikT...
18/12/2024

Last week I was incredibly honoured to win the TikTok Shop award for best Fresh Goods! I'm so grateful, not only to TikTok, but to all of my customers and supporters, past and present, every single one of you has helped me reach this amazing milestone point. Thank you! 🥰 ❤️

This is your reminder that Christmas is 1 WEEK AWAY 😱 We’re but 1 day away now from closing orders on our website to mak...
18/12/2024

This is your reminder that Christmas is 1 WEEK AWAY 😱 We’re but 1 day away now from closing orders on our website to make sure everyone gets their treats in time for the festive season, so here’s this weeks newness to tempt you into one final order this year!

A cherry almond classic comes in the form of a Bakewell tart blondie, perfectly topped with an adorable glacé cherry.

Crumble never looked this good, our apple crumble blondie comes out with a punch of sweet deliciousness and crumbly goodness.

A banana and toffee fusion with a brownie twist, the best way to cheat one of your “five a day”* into your diet. *one of your five moments of joy and happiness, give or take!

And finally a festive must, our Christmas pudding brownie comes loaded with holiday good vibes, to get you into the spirit.

We hope you enjoy our finale to our festive selection, and have a Merry Christmas! All of this and more available on our website now ❤️

This week, we’ve got a brand new crispier Krispie, a twist on our fan favourite Concrete Cake, a peanut butter lovers dr...
10/12/2024

This week, we’ve got a brand new crispier Krispie, a twist on our fan favourite Concrete Cake, a peanut butter lovers dream, and a long requested Gateau inspired slice.

With Caramac chocolate freshly stocked in the warehouse, we’ve got the Caramac Concrete cake, a dense brownie shortbread loaded with Caramac chocolate and finished with icing sugar. Using up the rest of our Caramac, we’ve also got a peanut butter blondie stuffed with the stuff, finally finished with a nutmeg and cinnamon glaze.

This week also sees the launch of our salted caramel Rocky Road, a foundation of chocolatey pretzel biscuit goodness, topped with sea salt and caramel chocolate chunks. Our newest and most crispiest crispy also sees its launch, a Rice Krispie, malteser and honey comp chocolatey base, topped with Biscoff sauce and white chocolate drizzle.

Finally, our decadent Black Forest brownie, dark unctuous gooey chocolate brownie filled with white chocolate and cherries, topped with the iconically swirled white chocolate layer on top.

All of this and more in your build-your-own and mystery boxes this week!

Blondie and brownies and cookies oh my! 😱This week we’ve brought a whole range of goodies for you to include in your Bui...
06/12/2024

Blondie and brownies and cookies oh my! 😱

This week we’ve brought a whole range of goodies for you to include in your Build Your Own boxes, from fruity Raspberry and Strawberry options, luxurious Toblerone and Mince Pie slices, and lastly our latest loaded cookie slice.

Get all this and more in your Build Your Own box over on our website, link in bio!

Fancy working as a live presenter? Pop us a DM ☺️
15/10/2024

Fancy working as a live presenter? Pop us a DM ☺️

Drop us a message 👋🏻
30/09/2024

Drop us a message 👋🏻

26/08/2024
SO MANY SPECIALS 🤯This week I’ve gone absolutely nuts with new specials!Available I have:Raspberry BlondieEaster Rocky R...
31/07/2024

SO MANY SPECIALS 🤯

This week I’ve gone absolutely nuts with new specials!

Available I have:

Raspberry Blondie
Easter Rocky Road
Ferrero Rocher Brownie
Strawberry Shortbread
Crunchy Slice
Apple Crumble Blondie
Dream Cake Blondie
Nutella Brownie

… and there’s more! All available right now inside of the Mystery and Build Your Own box!

Better late than never! I have a whole host of new specials for you to enjoy 😍Inside of your Mystery and Build Your Own ...
26/07/2024

Better late than never! I have a whole host of new specials for you to enjoy 😍

Inside of your Mystery and Build Your Own boxes I have available for you:

Jammie Dodgers Sandwich ❤️
Mint Brownie 🍀
Battenberg Blondie 🏁
Forest Fruit Brownie 🍒🍓🍇
Caramel Nutty Brownie 🥜🍯

These flavours and many more are available for a limited time only! Grab a box whilst you can

www.ridiculouslyrichbyalana.co.uk

Look at all of those layers on this weeks specials 😍All of these are available this week only in the Mystery and Build Y...
11/07/2024

Look at all of those layers on this weeks specials 😍

All of these are available this week only in the Mystery and Build Your Own box!

www.ridiculouslyrichbyalana.co.uk

Stuck on what to get your dad for Father’s Day? Then take a look at this!With Father’s Day fast approaching I’ve release...
10/06/2024

Stuck on what to get your dad for Father’s Day? Then take a look at this!

With Father’s Day fast approaching I’ve released my Father’s Day box onto the website ❤️ 15 slices of Mystery cake all besides one!

You are guaranteed to receive three slices of Guinness Brownie 🍺 Yeah, you read that right. Guinness Brownie! More to come on that soon 😍 trust me though, it’s so good even the biggest Guinness haters amongst us will love this slice! I mean, just look at how good this looks 🤤

This box is available for pre-order right now with guaranteed delivery in time for Father’s Day 🥰

Things are heating up ☀️It’s the last day to get hold of this week’s ice cream inspired specials! 😍Neapolitan Cookie Bar...
31/05/2024

Things are heating up ☀️

It’s the last day to get hold of this week’s ice cream inspired specials! 😍

Neapolitan Cookie Bar 🟡🔴🟤
Praline & Cream Tiffin 🌰🍦
Cookie Dough Rocky Road 🍪🤘
Phish Food Brownie 🍥🤤
Mint Chocolate Blondie ☘️🍫

Grab any of these flavours until tomorrow inside of the Mystery and Build Your Own box ❤️

Swipe to reveal more layers ➡️😍Just a polite warning from me, there is a limited number of cookie pies left over on the ...
30/05/2024

Swipe to reveal more layers ➡️😍

Just a polite warning from me, there is a limited number of cookie pies left over on the website 😱 If you want to grab one of these for the weekend then you’re gonna need to be quick about it 🥰

18/04/2024

If you didn’t know, Ridiculously Rich By Alana’s existence came about when I won the 2016 series of ‘The Apprentice’.

In celebration of it being the apprentice final tonight, I’ve set up 20% off across the whole range! Use code ‘APPRENTICEVIBE’ to claim 😍

Also, I’ve set the live presenters the exact challenge that I had to do when I won it in 2016! Let me know in the comments below who you feel did the best out of all of the presenters!

01/04/2024

NEW CORE RANGE CAKE ANNOUNCEMENT! 🎉

I know this decision is going to be controversial for a lot of you but hopefully you understand that when a huge opportunity like this one comes around you just have to roll with it! 🥰

That is why when reached out wanting to collaborate on a slice for our core range I just couldn’t say no!

A lot of you were wanting either the Jammie Dodger, Churro or Cinnamon Bun Blondie for the 15th slice in the core range but trust me when I say this slice trumps them all!!

Head over to the link below right now and get hold of this slice!

https://www.ridiculouslyrichbyalana.co.uk/buy-cakes/brand-new--marmite-blondie/lol

With Easter hatching soon 🐣 I’ve come up with a week full of Easter themed flavours that are sure to make you hoppy! 😁Ch...
18/03/2024

With Easter hatching soon 🐣 I’ve come up with a week full of Easter themed flavours that are sure to make you hoppy! 😁

Chick out my Mystery and Build Your Own boxes right now for you to get a hold of:

White Creme Egg Brownie 🐇
Hot Cross Bun Blondie 🥵
Mini Egg Cookie Bar 🍪
Easter Tiffin 🪺

How egg-citing!!

New weekly specials have landed! 😩This week’s line-up are looking so good! Available in Mystery and Build Your Own boxes...
12/03/2024

New weekly specials have landed! 😩

This week’s line-up are looking so good! Available in Mystery and Build Your Own boxes we have:

Custard Cream Slice 🍦
Salted Caramel Brownie 🍮
Chocolate Orange Brownie 🍊
Cappuccino Blondie ☕️

Head on over to the website now and don’t miss out!

Address

Unit 2. 2. Parc Melin, Glan Yr Afon Industrial Estate
Aberystwyth
SY233JQ

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 7pm
Saturday 9am - 7pm
Sunday 10am - 6pm

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Videos

Who needs chocolates and flowers for Valentines when you could have this CAKE?! Order now for Valentine’s Day! #ridiculouslyrichbyalana #bakery #cake #smallbusiness #treatyourself #behindthescenes #brownies #valentines

We’ve got some mega tasty treats available this week - grab them before they’re gone! #ridiculouslyrichbyalana #bakery #cake #smallbusiness #treatyourself #behindthescenes #brownies #sweettreats

Yes, I know it’s been a hot minute since a Welsh Word of the Week… oops. Which word should we learn next week? #ridiculouslyrichbyalana #bakery #cake #smallbusiness #treatyourself #behindthescenes #brownies #sweettreat #cymru #cymraeg #welsh #wales

Who knew that accidents could be so DELICIOUS?! #cake #ridiculouslyrichbyalana #bakery #smallbusiness #treatyourself #behindthescenes #brownies #sweettreats

This gorgeous tiffin reminds me of chocolate coated raisins! And let’s be honest, if we’re having raisins, they have to be chocolate covered, right? #ridiculouslyrichbyalana #bakery #cake #smallbusiness #treatyourself #behindthescenes #brownies #sweettreats

At this point, I think I could put anything on these flapjacks and they’d still taste incredible #cake #ridiculouslyrichbyalana #bakery #smallbusiness #treatyourself #behindthescenes #brownies #sweettreats

It may not be Easter, but if the mini eggs are in the shop, I’m putting mini eggs on the cakes 😅 #cake #bakery #ridiculouslyrichbyalana #smallbusiness #treatyourself #behindthescenes #brownies #sweettreats

I’m working laaaaaate, ‘cause I’m a bakerrrrr, this tasty sliiiiiiice will quell your hungerrrr 🎶 #cake #bakery #ridiculouslyrichbyalana #smallbusiness #treatyourself #behindthescenes #brownies #sweettreats

I really didn’t expect to need to order more boxes just yet, January is usually so quiet! 😅 thank you for proving me wrong! #cake #bakery #ridiculouslyrichbyalana #smallbusiness #treatyourself #sweetreats

People are always asking me the most valuable thing Lord Sugar taught me. Is it what you expected? #ridiculouslyrichbyalana #bakery #cake #smallbusiness #treatyourself #behindthescenes #brownies

Thank you @centralcee, we had SO much fun! Only questions is, who’s next? 👀 #ridiculouslyrichbyalana #bakery #cake #smallbusiness #treatyourself #behindthescenes #brownies #sweettreats

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Our Story

“I’ve always loved to bake – even when I was a teenager I used to spend hours in my parents’ kitchen creating cakes and conjuring up new flavours to see which recipes my friends and family loved to eat! “ Alana Spencer

Ridiculously Rich by Alana was born from a devotion to deliciousness! With all the cakes in our signature collection meticulously hand crafted in Wales from the finest ingredients; rich Belgian Chocolate, Giant Marshmallows, Free Range Eggs and Smooth Caramel are just some of the delights that go into our recipes.

We now have a team of cake loving Ambassadors across the UK selling our cakes at food events nation wide and stocking Cafe’s, Deli’s, Farm Shops and more to get our cakes as far and wide as we can! If you are a retailer or know someone that would be perfect to stock our treats, we would love to hear from you.

We are constantly developing new and exciting recipes for all you cake cravers, so keep an eye out for the latest updates and news!