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31/12/2024
Merry Christmas and Happy New Year!🎄🎉
May the peace of Christmas and the renewed hope of 2025 be with you always! ✨❤️
Good quality well designed We’re here to help today’s youth discover affordable little joys
The MINISO brand founder Jack Ye gained inspiration for MINISO .
Cairo
<<NOT-APPLICABLE>>
Monday | 10am - 11:45pm |
Tuesday | 10am - 11:45pm |
Wednesday | 10am - 11:45pm |
Thursday | 10am - 11:45pm |
Friday | 10am - 11:45pm |
Saturday | 10am - 11:45pm |
Sunday | 10am - 11:45pm |
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MINISO is a Japanese -inspired variety store offering a wide range of selected goods for the youth of today. Founded in 2013 by Chinese entrepreneur Ye Guofu, MINISO has opened more than 3,900 stores in over 70 countries and regions in just seven years, including the US, Canada, Australia, Spain, Russia, India, and Mexico (by the end of 2019).
MINISO is not just a brand but also a lifestyle advocate, and shares its vision of “a better life has nothing to do with the price” with all its customers. The reason for MINISO’s rapid success is its dedication to bringing young consumers well-made products at reasonable prices, allowing them to enjoy a better quality lifestyle on a budget.
“Affordable high quality”, “Joy” and “Lighthearted” are the values at the very heart of the brand. “Affordable high quality” is its permanent goal in terms of product development, as it strives to offer consumers inexpensive and well-designed goods. “Joy” describes customers’ natural response to the open, comfortable shopping experience and fun vibes at MINISO, while “Lighthearted” defines their relaxed and cheerful mood when choosing from the wide range of affordable goods in-store.
In 2020, MINISO started afresh by endowing the brand with more meanings. On May 16, the brand announced a new slogan: Life is for fun, MINISO. MINISO aims to become a brand that is in tune with young people today, better understanding their attitude and feelings to bring them the most enjoyable shopping experience possible.