Bierothek Group

16/02/2025

We‘re at Beer&Food Attraction in Rimini, Italy to show European brewers how they can reach 300+ million end consumers through our unique Bierothek® Excise Duty Platform. Visit us until Tuesday at booth A7/067.

29/01/2025

Do you want to reach over 300 million end consumers directly with your beer brand? Then you should probably talk to us. The Bierothek® Excise Duty Platform is the only digital platform in Europe that enables cross-border beer e-commerce in ten European countries. We are the digital solution provider that enables breweries to do direct business with end consumers. Make an appointment with us at Beer&Food Attraction next month in Rimini, Italy.

18/09/2024

Meet us today and tomorrow at PRO FachHANDEL in Munich.

01/07/2024

Today marks the 10th anniversary of Bierothek® Bamberg, our first stationary store at our headquarters in Bamberg. For this special occasion, we have brewed an anniversary beer called "Hopfige Zukunft", a dry hopped cellar beer, which will be tapped today to mark the start of the anniversary week.

23/04/2024

For today's "German Beer Day"🇩🇪 we are launching Bierobot® - the first AI-based digital beer sommelier. Try it out for yourself and let Bierobot® recommend your new favorite beer: www.bierothek.com

09/04/2024

Coming events cast their shadows before. Over the last couple of months we have developed the first AI-based chatbot for the beer trade. This Friday, it will face off against a human beer sommelier in a “Man vs. Machine” competition. The Bierobot® will go live for the general public on April 23rd on the Bierothek® website.

25/03/2024

With the launch in Spain, Belgium* and Denmark, we now reach 315 million European end consumers. This makes our cross-border e-commerce the largest marketplace for beer in Europe. 🇪🇺 (*launch in 1st week of April '24)

20/03/2024

We now also supply the hospitality industry with an offer specifically tailored to them called "Gastrokonzepte" (www.business.bierothek.de). In order to ensure more beer diversity in the hospitality industry, we have sharpened our service and now supply exciting Franconian/Bavarian beers as well as international specialties such as Stone Brewing, Uiltje Brewing Company, Brouwerij de Molen, and others throughout Germany.

Die Bierothek erweitert ab sofort ihren B2B-Vertrieb um den Bereich Gastronomie. Kunden sollen deutschlandweit mit Bierspezialitäten und der notwendigen

19/03/2024

We are delighted that two of our own brand beers have won a silver medal at the untappd Community Awards.

02/01/2024

We are expanding our management. As of January 1, 2024, Maximilian Böhm will join the management team of Bierothek Group as CFO. https://bierothek.de/magazin/Bierothek_erweitert_Geschaeftsfuehrung

15/12/2023

We are pleased to announce the acquisition of the giftware division of Höss Brau- und Vertriebs GmbH & Co. KG. Hans Höss, a pioneer in establishing Bavarian beer gift boxes at airports and other points of sale, will now also work closely with Bierothek® on international projects relating to Bavarian beer.
https://bierothek.de/magazin/bierothek-hoess-biervertrieb

05/09/2023

We're partnering up with Haus Cramer Group, Warstein.

Die Bierothek® schließt Finanzierungsrunde mit Haus Cramer Gruppe ab. Mit dem Erwerb einer Beteiligung an der Bierothek Group GmbH hat der bekannte Bamberger Bierspezialitätenhändler Bierothek® im September 2023 die für das Warsteiner Bier bekannte Haus Cramer Gruppe als strategischen Partner ...

19/07/2023

We are opening a new store in Hagen, Die Bierothek Hagen. This is already the third Bierothek® in North Rhine-Westphalia (NRW).

Wir freuen uns über eine neue Bierothek® Filiale in Hagen!💥

Ab dem 22.07.2023 könnt ihr das vielseitige Sortiment an internationalen und nationalen Bieren der .hagen entdecken!🍻

Die neue Bierothek® Filiale findet ihr in der Volme Galerie in Hagen.🎉

01/03/2023

By adding France, Italy, the Netherlands and Finland in one go, we now reach a quarter of a billion Europeans with our fully compliant online shop.

Die Bierothek® erschließt mit dem Online Shop neue Auslandsmärkte und ermöglicht über 250 Mio. Europäern den rechtssicheren Kauf von Bier.

01/12/2022

Hanscraft is one of the best-known and most widely distributed craft brands in the German market. We are glad that we were able to come to an agreement with Christian Hans Müller that we'll produce and distribute the Hanscraft beers under license in the future.

Für viele kam die Nachricht über das Ende der Hanscraft & Co. Brauerei von Christian Hans Müller überraschend. Doch ist das wirklich das Ende der Marke Hanscraft & Co.?

27/11/2022

We have acquired the two beer online shops Bier-Deluxe and biermarket.de. With these acquisitions, we are expanding our reach and offering our customers an even broader range of services. https://bierothek.de/magazin/bierothek-uebernimmt-bier-deluxe-und-biermarket/

30/09/2022

The Bavarian Chamber of Commerce featured us as a Bavarian success story for foreign trade.

Ganz klar, um was es sich da bei einem gebürtige Oberfranke - dem Eldorado für ausgezeichneten Hopfensaft und hoher Brauereidichte handelt – Bier! „Es war ja nicht so, dass es in Indien kein Bier gab, aber es fehlte ein deutsches Bier auf dem dortigen Markt“, erinnert sich der Jungunternehme...

11/08/2022

In collaboration with HHL - Leipzig Graduate School of Management we conducted a research project on the climate impact of beer purchases. As a result, we have developed a Beer Climate Score®, which we will implement across our entire range. https://bierothek.de/magazin/bierothek-entwickelt-beer-climate-score-mit-universitaet/