Home of the wine pouch 🍷
♻️Custom branded sustainable wine pouches
🌱Vegan friendly Australian wine
🎁 Brand Your Own Pouch Pick up available on request.
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Australia’s only 250ml vegan wine pouches - shop online.
You know what goes perfectly with a magical wedding? Custom branded wedding wine pouches 🤌🏼✨
✨ perfect on the dance floor
✨ wedding favours
✨ bridesmaids gifts
✨ pre ceremony sipper
Brand your own wine pouch to match your wedding aesthetic- wine not?!
The perfect gift doesn’t exi… 🎁🍷
Hey business owner - ready to celebrate your EOFY with something way more fun than another branded pen? 🙃🥴
Wine not design your own custom branded wine pouch?! The perfect client gift, friYAY office fridge beverage and memorable business card 🤌🏼🍷
Contact us for wholesale pricing over 50x units, or shop online & follow the easy steps to get your unique branded pouch in no time.
We’re excited to be a part of the $10,000 Aussie Made Giveaway 👀🎉
🎁🍷 We’re among the handful of incredible Aussie made businesses who are giving YOU a chance to walk away with a tonne of amazing products… including wine pouches!
Follow the instructions above to enter - good luck!! 🤞🏽
📣 NEW STOCKIST ALERT 📣 we are so excited to be sharing wine pouches with Canberra’s .tacos 🌮
Wine pouches & insanely delicious food - and, from our hometown! If you didn’t know, we originally started Wine Not the Brand with Canberra-made wine to pay homage to our founder Kata who grew up in Canberra.
You guys are LOVING them so another restock is coming soon! Canberra fam, get yourselves in to Cartel Tacos 🌮 and enjoy a wine pouch or two! 🍷
We’re working hard in the background so you can enjoy the show from the front row ✨
We’ve doubled down on growing our commercial customers & have some really exciting things brewing back here. Soon, our local friends may or may not be able to enjoy wine pouches at your favourite establishment 👀🙈
You may also see us someplace BIG - so cross your fingers for us while we eagerly await the result & confirmation!🤞🏽
We’ve also been having some out of the box conversations so keep an eye out for future collabs with NON WINE brands (ooh stop it!) & maybe even some significant co-packaging drops 📦🍷 with our FAVOURITE wine producer.
We love a good secret and an even better reveal so trust us when we say WE’RE ON IT for ALL THE THINGS 😅
Thank you for your ongoing support & for telling all your friends about us. Every order is seen, appreciated, and a little happy dance is done as we keep track of every single time someone purchases from us, so we can show the big guys — SEE, WE TOLD YOU.
So keep those orders coming. We need them. 🙏🏼
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The long weekend’s here & she brought sunshine & wine 🤌🏼✨🍷
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Wine not live your best life on a yacht, off the coast of an island… sipping wine pouches? 🍷
Our giveaway ends tonight so make sure you enter on our last post to win a $200 wine not gift card!
It’s our 2 year POUCHIVERSARY 🎉📣🍷 and we are giving away $200 worth of wine pouches FREE!
Enjoy 30% off all 250ml wine pouches this week only - and as a bonus, to enter:
🍷 tag a friend in this post
🍷 we will pick one random person to receive a $200 WNTB gift card to spend on anything on our website!
✨ use code: POUCHIVERSARY30 for 30% off ✨
• sale and competition end midnight 11th April
• 30% off ALL 250ml wine pouches
• must be 18+ to enter & shop
• unlimited tags allowed
• competition only open to Australian residents
• not affiliated with Instagram
• if you place an order and also win the giveaway we can refund you your order value up to $200 so you receive cash back
🎉 Get tagging! 🎉 WINE NOT?!
NEW 2024 DESIGNS HAVE DROPPED 🎉👀 introducing our most requested, rebranded MIXED CASE 🎁
We heard you, you wanted to tell your wines apart, and while we LOVE our OG Rosè Coloured Glasses 250ml pouches let’s face it… they were made for rosè and we’ve been putting red & white wine in them for way too long 🫠
We hope you LOVE this new aesthetic and smaller 150ml - 1 glass of wine - serving size.
We are proud to offer new & improved B Corp certified pouches as we work with our manufacturing partners to achieve 100% recyclability 🌱♻️
We are still stocking your fave 250ml pouches so don’t freak out, these are just an added bonus because we love ya!
Check out the website & order today!
NEW 2024 DESIGNS HAVE DROPPED 🎉👀 introducing one of 5 new designs - baby got a rebrand! Introducing our NEW 150ml Rosè wine pouch 🤌🏼✨
Never fear, we will continue to stock our OG Rosè Coloured Glasses 250ml pouches - we love them as much as you. These little bad boys will introduce our NEW 2024 look as we offer a different aesthetic, new smaller sizing and (most importantly) our new B Corp packaging 🌱 as we move towards our goal of being 100% recyclable.
Check out the website & order today!
NEW 2024 DESIGNS HAVE DROPPED 🎉👀 introducing one of 5 new designs - Pinot Gris has its very own pouch 🍷🤌🏼✨
We heard you, you wanted to tell your wines apart, and while we LOVE our OG Rosè Coloured Glasses 250ml pouches let’s face it… they were made for rosè and we’ve been putting white wine in them for way too long. Thanks for your patience though… seriously 😘
Check out the website & order today!
NEW 2024 DESIGNS HAVE DROPPED 🎉👀 introducing one of 5 new designs - finally a Pinot noir you won’t confuse, in its very own pouch 🍷🤌🏼✨
We heard you, you wanted to tell your wines apart, and while we LOVE our OG Rosè Coloured Glasses 250ml pouches let’s face it… they were made for rosè and we’ve been putting red wine in them for way too long.
Check out the website & order today!
NEW 2024 DESIGNS HAVE DROPPED 🎉👀 introducing our most requested new design - “I Have A Gift For You, Surprise It’s Wine” with space for you to fill out your very own personalized message on the back with whatever you want!
Check out the website & order today!
NEW 2024 DESIGNS HAVE DROPPED 🎉👀 introducing one of 5 new designs - Self Care Isn’t Selfish 🤌🏼✨
Check out the website & order today!
Is now a good time to announce our new wine pouch designs will be dropping this week? Head to the website to sign up & be the first to see them 👀
Loves us another 5 star ⭐️ review 🥹
Wine pouch BOGO - wine not stock up now?🍷✨🎁
Enter “BOGO” at checkout to activate the sale & simply choose your 6 pack varietal - FREE!
Wine not treat yourself to this Buy One Get One FREE offer on our 250ml wine pouches? 🤤
Get 250ml of wine for just $5.50 - that’s almost 2 glasses of premium wine, in a handy pouch for less than half of what it costs at a venue.
Picnic friendly, party perfect, wine not?!
BOGO because… wine not?! 🍷✨
Wine pouch buy one get one free sale on now ✨🎁🍷
Boxing Day BOGO is here ✨🎁
Merry Christmas to all our incredible clients, friends & manufacturing partners 🍷✨
We are so grateful for your continued support, encouragement, and enthusiasm with which you constantly shower us.
Thank you for believing in the little brand that could ✊🏽
We have big plans for 2024 and can’t wait to bring you along for the ride!
Enjoy a vino or two with your families, friends or yourself today & take a moment to appreciate just how far you’ve come this year. We’re proud of you.
With love, Kata & the Wine Not the Brand team x
We are so excited to share that we’ve been named “Vegan Friendly Wine Brand of the Year” in the Global Vegan Awards 🏆🌱🍷
Thank you for your support & encouragement this year - we’ve got some big things coming & can’t wait to share them with you! ✈️🎉🛒🏈👀
Every time you choose to shop with us you’re showing major retailers and decision makers in multiple industries (like airlines, festivals, stadiums and retail 😉) that wine pouches ARE a great idea, and that you DO love them.
So keep voting with your actions, and we’ll do the rest 🫶🏼
We’re very excited to be featured in Australian Life Magazine 👀🍷
Check us out: https://online.fliphtml5.com/slsvi/gypj/ =44
It’s your last day to take advantage of our Black Friday 30% off site wide sale ✨🍷 wine not grab your Christmas party, secret Santa & stocking stuffer pouches at a discount?
📷: .bathhouse
Swipe 30% off site wide until Monday… wine not order some bridal shower, birthday or secret santa custom pouches 🎄🎁 for a gift that’s unforgettable - and tasty 🤤
Wine not get your Christmas wine pouches sorted early, and at a discount 🤌🏼✨
Wine Not the Brand fan club
Black Friday sales are here! 30% off site wide until Monday - wine not?! 🍷
Shop 4205, 2 Sunset Avenue
Gold Coast, QLD
4216
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Not gonna lie, this audio was made for us - it’s our time to shine ✨💕🍷🎀#barbie #hibarbie #winenot #winepouch #pinkwine
“In any industry people are looking for a precedent or data that shows this idea is a good one, or a feasible one. People want an example of something working before. But I think the coolest ideas or moves or choices are new ones. Ones that set a new precedent” Taylor Swift … like wine pouches 🍷
HAPPY HOLIDAYS from the Wine Not the Brand team 🍷✨🎄 Enjoy a little sneak peek into our official office + wine pouch launch! If you’re looking for a great last minute gift we’re still offering electronic or boujee wine gift cards + wine pouch customizable subscriptions! Enjoy the time with your loved ones 🤍 www.winenotthebrand.com
Christmas party season is here 🎅🏼🎄🍾🎁 #winenot
“It just looks like a good time” ⭐️⭐️⭐️⭐️⭐️ Fave quote by our girl @venetiaxx describing our savvy b 🍷 currently being offered FREE for White Week with every case of white wine pouches! 🛒 Get on it before it’s over gals! #winenot #whiteweek #whitewine #savblanc #pinotgris #veganwine #wine #winepouch
🍷 SIP & DANCE GIVEAWAY 💃 We are so excited to give 1 lucky Gold Coaster the ultimate Sip & Dance prize! Valued over $600 6 x Mixed wine pouches from us @winenotthebrand 2 x free tickets to any @sipanddancegoldcoast event 2 x 3 class passes to @_kmstudios 2 x Tickets to Homecoming, Sacred Dance Party with @iamkristineamalia 1 x 4 week intro to Latin dance course for 1 couple (girl & guy) at @elitelatindance.co HOW TO WIN ⬇️ 1. Follow all the accounts above 2. Tag your friends - the more tags the more entries! 3. Share this post in your stories & tag us + @sipanddancegoldcoast The winner will be picked at random at 8pm 21/08/22 GOOD LUCK 🫶🏼 *This giveaway is in no way affiliated with Instagram
Boating this weekend? Save time on shipping & come pick up your wine pouches at our office in Paradise Point! 📍 Simply order online & contact us letting us know when you’d like to pop in and collect and we’ll have them ready for you! #winenot #winepouch #paradisepoint #boatinglife #scibs #goldcoast #wine #veganwine #boatparty
WINE CLUB IS HERE 🙌🏼 get $10 off every case of wine pouches + 20% off when you stick with us for 3 months or more! 🍷🍷🍷Time to forget about having to remember 🙄 to order wine pouches before your next event - now you can have them automatically delivered to you every month or bi monthly. Cancel, pause, or edit your order any time with super helpful reminder emails that prompt you to confirm or modify your order each cycle 🎁$10 off every case with no lock in contract? Wine not! Subscribe online NOW - it’s FREE 💸 NO membership fee! * available for wine pouch case varietals only. #winenot🎶 music licensed via canva pro
It’s about to be the end of an era ❤️ if you love our red & white OG bottled wine, grab it now or forever have FOMO. I want to thank you all for your support over the last few years as I’ve found my way in the wine industry. Moving from bottles to pouches is a giant leap for the industry & we are so so proud to be at the forefront of this new era. Having my first ever custom made wine 🍷 was an absolute journey & a half and for the longest time I thought the thousands of bottles we had would all end up my personal collection & that I’d never be able to sell them 😂 Turns out I was wrong. Thank you for that. I’m sad to see the last of the bottles go, but am excited to close that door and to step into this next one - only doing our signature wine pouches. Here’s hoping you guys stick with us through this next stage of the journey - lord knows we need your help! I cannot do this alone 😅 Grab your last bottles & enjoy being a part of our history. One day you’ll get to say.. you were there. Thank you 🙏🏼 from the bottom of my heart Xx kata #winenot
Not to quote the taco 🌮 ads… but why not have both? 🙃 or in this case, all 3? Make your own mixed case of wine pouches now online 🤌🏼 Perfect for picnics, dinner parties, or festival roadies where you have a group of friends who all drink something different. We know, it’s genius. Each wine pouch holds 1.6 glasses of wine and if you have a few non drinker gal pals, you can always sub a few pouches in with our non alcoholic rosé. Inclusivity is such a vibe 🫶🏼 Shop your pouches and enjoy free delivery 🚚📦 #winenot 📲 www.winenotthebrand.com
MIXED CASES NOW AVAILABLE 📣 For a limited time - choose your own wine adventure! Want 3 whites 2 reds & a non alc rosé? Done. 2 reds 2 whites & 2 regular rosé? Happy to. Want 6 reds solid? Easy. Shop your mixed cases online NOW & choose your own mix! 🍷🍷🍷 ✨ 6 wine pouches per case ✨ add your preferences to the notes section or let us surprise you ✨ all wines Aussie made & vegan friendly ✨ limited time offer ✨ 1 wine pouch equivalent to 1.6 glasses of wine ✨ 1 case equal to 10 glasses of wine 🚚 FREE delivery (next day dispatch) or same day pickup available from @winenotthebrand HQ Shop via our Instagram bio 🛒 #winenot #winepouch
NEW YouTube episode dropping 🔜 and this one is ALL about the challenges I’ve been going through behind the scenes to physically produce wine pouches. It ain’t easy friends - tune in & hear the horror stories 😂 Subscribe to our YouTube channel now & turn on notifications! 🔔 #winenot #youtubecreator #startupgrind #behindthescenes #buildingawinebusiness #winepouch
They say necessity is the mother of invention - and it was 💯 necessary to find a better solution to drinking wine on boats This is it 🥤🍷 #winepouch #winenot #boatinglife #wine #veganwine #scibs #bayliner #yachtlifestyle #belowdeckaustralia
Bottles are so 2021 💅🏼 #winepouch #winenot #aestheticwine #veganwine #wine #rosé #innovativedesign
FREE bottle of red with every case of pouches - now until Mother’s Day! 💕🎁 🛒 shop now
It’s time to get your hands on Australia’s ONLY 250ml Wine Pouches! 🍷 Perfect for boating, beaching, camping, picnics, hens nights, gifting, hampers, festivals, adventures, portion control, and basically everything in between! Each wine pouch holds 250ml of Australian vegan friendly rosé (not goon - a key point 😂). They’re durable, light weight, hard to spill, refillable, RedCycle friendly, and are available exclusively online now in both regular, AND alcohol removed rosé! So fun, so cute, so delicious, so practical! WINE POUCHES ARE HERE!! 🎁🙌🏼🍷✨ Www.winenotthebrand.com #winenot #wine #winepouch #australianwine #rosé #veganfriendlyproducts
Pre launch day is here!! Get ready to hit refresh 1000x because POUCHES ARE LIVE TOMORROW! 🥳🍷 Keep your eye out for our whole launch teams posts, pics & reviews online ⭐️⭐️⭐️⭐️⭐️ And if you know anyone who needs to know about wine pouches, send them our way 🤞🏽 #wine #winenot #winepouch #veganwine
We’re over boring wine bottles, aren’t you? 💁🏽♀️ We made this wine for you, because we are you. We work hard, we live big, and we are hella passionate about supporting local, Aussie & female startup passion projects 🤌🏼 Cute bottles. Inspiring labels. Vegan, delicious wine made because.. wine not?! Whether you’re wanting to send a bottle to a friend to say “I see you gf”, are celebrating a life win, popping a bottle on a Wednesday, or sharing a moment dissecting challenges of life - we’ve got your back. We believe tough times don’t last. Friendships do. We believe you are stronger than you believe. And that there’s always something positive in every situation. We believe in embracing every stage of life. And celebrating the small stuff. Join the “wine not” movement 🍷and see what everyone’s raving about. We know we’re the underdog. And we’re okay with that. You’ve gotta start somewhere. They said we couldn’t start a wine brand.. yet here we are, 5 years later.. proving people wrong one bottle at a time. We’re a wine company that gets you 👀 No snobbery. No judgement. Just an attitude of gratitude & a knack for answering the questions of life with one simple response - wine not?! shop bottles at www.winenotthebrand.com 🎁
Quench Cellars, Bronberg Plaza
Bronberg Plaza Shopping Centre
Liquor Legends Helensvale Tavern
Sir John Overall Drive
