Breakthru Beverage Florida

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Breakthru Beverage Florida A groundbreaking distributor of beer, wine and spirits. Breakthru Beverage Florida's page i Be careful about what you post. Be respectful. Respect laws.

Breakthru Beverage Florida is one of the largest distributors of wines, spirits and other beverages in the state. We represent some of the most valuable and well-known consumer brands in the world. The company serves the wine, spirits and other beverage needs of customers throughout Florida from distribution facilities in Pensacola, Jacksonville, Orlando, Miramar, and our new state-of-the-art faci

lity in Tampa. Breakthru Beverage Florida is a member of the Breakthru Beverage Group (BBG), one of the nation’s leading distributors of fine wines, spirits, beer, and other beverages. A group of privately held companies, BBG operates local distributor and/or brokerage houses in several states around the country. THE BREAKTHRU BEVERAGE GROUP
SOCIAL MEDIA POLICY

In order to protect the Company’s interests and encourage responsible consumption, we expect that our Associates who participate in social media (such as blogs, Twitter, Facebook, LinkedIn, MySpace, YouTube, wikis, and other social and professional networking sites) comply with the following Policy. For the purposes of this Policy, we will refer to all such activity as “posting.” The Policy applies to all posting activities, whether such activity occurs during business hours or otherwise, and whether such postings are done on Company owned or privately owned equipment. Please be reminded that posting during business hours, and using Company equipment to post, is only permissible to the extent set forth in the Company’s Computer Usage and other policies. Failure to comply with this Policy could result in disciplinary action, up to and including termination. You are personally responsible for what you post. Remember that anything you post may be public for a long time, even if you try to modify or remove it later. The Company disclaims any responsibility or liability for any errors, omissions, loss, or damages claimed or incurred due to any of your postings. Speak for yourself, not the Company. Your postings should reflect your personal point of view, not that of the Company or any supplier or customer of the Company. If you identify yourself as an associate of the Company, be sure to include a prominent disclaimer stating that the views being expressed are your own, and not the Company’s views. Your choice of words should suggest that you are not representing the Company’s official position, unless you have been authorized in writing by senior management of the Company to do so. For example, write your posting in the first person (“I” rather than “we”). In general, personal social media activity should be kept distinct from professional social media activity, and communications with purely personal social media sites should be conducted from personal email accounts only. Do not post any comments which are disparaging of the Company, our suppliers or customers, or any of our or their associates, or which could undermine the quality of the workplace environment. Do not post any comments which are disparaging of the products owned by suppliers of the Company. Do not post any comments which are disparaging of the Company’s competitors or their Associates. Please be professional and respectful of others in your communications, and refrain from posting statements that are false, misleading, obscene, defamatory, libelous, tortious, degrading, threatening, harassing, hateful, insulting, inflammatory, offensive, unlawful, fraudulent, discriminatory, or invasive of the privacy of others. Respect Company policies. Your postings may not violate any other applicable policy of the Company, including but not limited to the anti-discrimination and harassment policy and computer usage policy. Please ensure that you are familiar and comply with all of the Company’s policies, which are found in your Associate Handbook. The Company advocates legal and responsible drinking at all times. Any comments, images or other data posted by Company Associates must be consistent with the promotion of legal and responsible consumption of beverage alcohol. Respect copyright, trademark, privacy, financial disclosure, regulatory and all other laws. Do not disclose personal information about other individuals that may have been obtained through your work at the Company. In accessing or using a social media site, comply with the legal terms or code of conduct governing such site. Do not post materials of others – such as photographs, articles, or music – without first getting their permission. Be careful about “reposting” information from other sites. Do not post confidential information of the Company, its suppliers or customers. Do not post the logo or picture of any supplier or customer of the Company, or any of the products they own or represent, unless you have been specifically authorized in writing by senior management of the Company to do so. Report inappropriate conduct appropriately. If you feel that Associates of the Company are, have been, or intend to engage in any inappropriate conduct, please discuss your concerns with a representative of human resources rather than publicizing your suspicions through posting. Passwords. Maintaining the security of your password used to access a social media site (or features contained on such site) is your responsibility. Do not use the same password to access an external social media site as you use for internal Company purposes, and do not give out your password(s). Privacy. In accessing or using a social media site, review the site’s Privacy Policy to understand how the site uses the information that you provide. Be careful about revealing excessive personal information, including your birth date, contact information, and personal pictures. If you do not want your information to be publicly available, do not post it online. Because the Company retains the right (but not the obligation) to monitor all files and messages stored on and transmitted through the Company’s computers, remember you have no reasonable expectation of privacy on social media accessed through the Company’s computers, even if you have used a private account. Managers. Managers and executives of the Company must take special care when posting. Due to the nature of their positions, their personal postings may be interpreted as the views and opinions of the Company, even with standard disclaimer language in place. Keep current and ask questions. These guidelines may evolve as new technologies and social networking tools emerge. Please check this policy periodically to ensure that you are familiar with its content. If you have any questions or comments about this policy, or using social media responsibly, please direct them to the Human Resources or Legal Department. Visit our Social Media Pages:

Twitter: www.twitter.com/breakthrubevfl
Instagram: www.instagram.com/breakthrubevfl

During the holidays, it's important to have quality options on your shelves for every type of customer. Bogle Family Vin...
05/12/2023

During the holidays, it's important to have quality options on your shelves for every type of customer. Bogle Family Vineyards is on the Wine Enthusiast Top 100 Best Buy List for the 11th consecutive year so now is the time to capitalize and stock your shelves with these excellent wines. Shop today on BREAKTHRU NOW!
https://tinyurl.com/yh9hrr9n

04/12/2023

Glenfiddich and The Balvenie US together are an average of 43% more profitable per case than the category leader and Single Malt is more likely to be bought as a gift than any other whisky (33% of all purchases are gifts). Add to your bottom line by shopping for these award-winning Scotches on BREAKTHRU NOW today!
https://tinyurl.com/45pvk6zx
SOURCES: Nielsen, NEPA, National Retail Federation & William, Grant & Sons internal data

Treasury Wine Estates, esteemed producers of icons like Penfolds, Beringer, and more are home to thousands of highly rat...
04/12/2023

Treasury Wine Estates, esteemed producers of icons like Penfolds, Beringer, and more are home to thousands of highly rated bottles. Do you have these giftable bottles in stock for the holiday season? Shop today on BREAKTHRU NOW: https://tinyurl.com/25bkfsdr

Keeper's Heart Whiskey is really a keeper! Named one of the Best Irish and World Whiskies by the Las Vegas Global Spirit...
30/11/2023

Keeper's Heart Whiskey is really a keeper! Named one of the Best Irish and World Whiskies by the Las Vegas Global Spirit Awards, this is a world renowned whiskey you'll definitely want on your shelves this season as customers explore new spirits and buy gifts for loved ones. Shop today on BREAKTHRU NOW!
https://tinyurl.com/mvttj6r5

Stock up with excellent options that stand out from the crowd. Stags' Leap Winery Investor Red Wine has been named a Top...
28/11/2023

Stock up with excellent options that stand out from the crowd. Stags' Leap Winery Investor Red Wine has been named a Top 100 Wine from Wine Enthusiast with an outstanding score of 97 points! Shop on BREAKTHRU NOW before bottles run out.
https://tinyurl.com/y68zfxfm

https://hubs.li/Q029xSyB0From Jack Daniel's"We’ve built new advertising and a media campaign that will leave no doubt – ...
25/11/2023

https://hubs.li/Q029xSyB0
From Jack Daniel's
"We’ve built new advertising and a media campaign that will leave no doubt – Jack is Back in Black. This iconic film will serve as Jack’s declaration to a whole new generation of music lovers…and whiskey drinkers…who know exactly what it means to embrace a moment and make it count. Leaning into Jack Daniel’s long and historic connection with music, we see and feel the power of losing yourself in iconic moments; an emotional journey underscored by AC/DC's classic track, 'Back in Black.'"
Shop Jack Daniel's on BREAKTHRU NOW today!
https://tinyurl.com/2xr9w8yn

Add even more sparkle to the holidays with La Marca Prosecco! Inquire on availability with your sales rep and place an o...
22/11/2023

Add even more sparkle to the holidays with La Marca Prosecco! Inquire on availability with your sales rep and place an order on BREAKTHRU NOW https://tinyurl.com/bddzk944

Your customers won't think the weather is so frightful while enjoying a delightful glass of Disaronno. Shop on BREAKTHRU...
21/11/2023

Your customers won't think the weather is so frightful while enjoying a delightful glass of Disaronno. Shop on BREAKTHRU NOW to stock up today!
https://tinyurl.com/j4d27bc3

Make sure to congratulate and then stock up on the "2023 Most Admired Whiskey in the World," Michter's Distillery Whiske...
20/11/2023

Make sure to congratulate and then stock up on the "2023 Most Admired Whiskey in the World," Michter's Distillery Whiskey. The voting is determined by an esteemed Academy of experts from more than 20 countries and this marks the first time an American whiskey has taken home this honor, elevating the category to a level previously reserved for Scotch and Japanese whisky. Order yours today on BREAKTHRU NOW!
https://tinyurl.com/bdd5czvf

Your customers will be thrilled to know they are doing more than just enjoying great taste when they purchase Line 39 Wi...
18/11/2023

Your customers will be thrilled to know they are doing more than just enjoying great taste when they purchase Line 39 Wine this season. During the holidays, each bottle sold at retail means 5 meals donated to families in need. Shop Line 39 on BREAKTHRU NOW and support a great cause!
https://tinyurl.com/3urb96xd

Place an order of the classics in time for the holidays and support a great cause! Woodford Reserve and Sonoma-Cutrer ar...
17/11/2023

Place an order of the classics in time for the holidays and support a great cause! Woodford Reserve and Sonoma-Cutrer are providing 500,000 meals for families in need through the No Kid Hungry organization. Shop on BREAKTHRU NOW https://tinyurl.com/4x3mraj4

17/11/2023

-BRING IN THE CASH WITH THESE SEASONAL COCKTAILS-
https://hubs.li/Q028-NyD0
According to our award-winning Beverage Development team, bourbon, tequila, and rum are the most popular spirits for making cocktails this time of year. Click the link above to check out a few of their awesome recipes you can use to help increase holiday sales and shop spirits today on BREAKTHRU NOW below!
https://tinyurl.com/3jf7sxsp

Old Forester is adding some fun to their whiskey experience by inviting consumers to learn about their Louisville histor...
15/11/2023

Old Forester is adding some fun to their whiskey experience by inviting consumers to learn about their Louisville history while tasting through their Whisky Row series during 'Whiskey Rowvember'.
https://hubs.li/Q028dDLY0
Check out their website and bring this experience to your customers by stocking up with Old Forester on BREAKTHRU NOW!
https://tinyurl.com/3sxv3aax

14/11/2023

The holidays are always the biggest selling season! Here's how Hendrick's Gin can help drive significant sales for your business:

- #1 Super-Premium Gin-

-Most-listed Gin on bar/restaurant menus-

-Outsells next 5 leading gin brands combined-

-Delivers more value/case than top vodka brands-
Gin is IN for the holidays. Shop on BREAKTHRU NOW to stock up on Hendrick’s Gin today!
https://tinyurl.com/mtutaevh
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Stats courtesy of Datassential, IWSR, and Statista

Sparkling wine has long been a holiday favorite to pop open during festivities! Check out the elegant brands we offer an...
10/11/2023

Sparkling wine has long been a holiday favorite to pop open during festivities! Check out the elegant brands we offer and place an order to please your customers today! https://tinyurl.com/4d4tncp5

What a spectacular feat within the beverage industry! The entire The GlenDronach Core Range took home Double Gold at The...
07/11/2023

What a spectacular feat within the beverage industry! The entire The GlenDronach Core Range took home Double Gold at The San Francisco World Spirits Competition. You can't miss the opportunity to have customers wanting to try all these unique Scotches to see why so shop on BREAKTHRU NOW to stock your shelves soon!
https://tinyurl.com/yzad8cf8

A big congratulations is in order! Altos Planos Collective, producer of Mijenta Tequila was awarded both the Outstanding...
02/11/2023

A big congratulations is in order! Altos Planos Collective, producer of Mijenta Tequila was awarded both the Outstanding Spirits Producer and Agave Producer of the Year Trophies at the International Wine & Spirit Competition (IWSC) in London! Although tequila is very popular with consumers across the board, it's important to make sure the right picks are on your shelves so shop on BREAKTHRU NOW to stock up on this award-winning tequila that stands out from the crowd.
https://tinyurl.com/4d6k29zv

For today's festivities and for the rest of the football season, stock up with Black Box Wines. With BIB wine showing no...
26/10/2023

For today's festivities and for the rest of the football season, stock up with Black Box Wines. With BIB wine showing no signs of slowing down in sales and the brand recognition of Black Box wines, you can't miss out on this opportunity to have it on your shelves this fall and winter. Shop Black Box today on BREAKTHRU NOW!
https://tinyurl.com/4k8rbrzp

Stock your shelves with luxury spirits your customers will surely be interested in gifting this holiday season. Shop awa...
23/10/2023

Stock your shelves with luxury spirits your customers will surely be interested in gifting this holiday season. Shop award winning The Balvenie US and Glenfiddich on BREAKTHRU NOW today!
https://tinyurl.com/438mv6z7

None other like it! Proudly made with 100% Arabica beans, cold brewed to strong perfection and infused with Madagascar v...
19/10/2023

None other like it! Proudly made with 100% Arabica beans, cold brewed to strong perfection and infused with Madagascar vanilla and Jamaican white rum, Tia Maria with Disaronno Velvet is a game changer when crafting the perfect espresso martini. Shop on BREAKTHRU NOW today!
https://hubs.li/Q025_gGy0

-NEW PRODUCT ALERT-Same recognizable brand. New awesome product! Drinking wine from the Paso Robles region is all the ra...
19/10/2023

-NEW PRODUCT ALERT-
Same recognizable brand. New awesome product! Drinking wine from the Paso Robles region is all the rage right now so make sure to stock your shelves with The Hess Collection's new Hess Maverick. Perfect for gifting this holiday season. Shop today on BREAKTHRU NOW!
https://hubs.li/Q025YMCb0

18/10/2023

Customers have enjoyed classic great taste in a convenient can all summer and the fun is sure to keep going this football season.
See major success with tailgaters and other fans this fall through Barstool Sports, touchdowns, Jack & Coke and Jack & Coke Zero. Shop on BREAKTHRU NOW for Jack Daniel's and Coca-Cola today!
https://tinyurl.com/yu5826bb

2️ reasons why you should invest in Milagro Tequila:1. Tequila surpassed American whiskey in value terms, becoming the s...
12/10/2023

2️ reasons why you should invest in Milagro Tequila:
1. Tequila surpassed American whiskey in value terms, becoming the second-most valuable spirit category in the U.S.
2. Milagro is the fastest-growing premium tequila brand.

Shop now and make these fall-inspired cocktails: https://tinyurl.com/52c2jedz

*Stats courtesy of The Spirits Business

Over the course of six generations, the Allegrini family has established themselves as one of the benchmark producers of...
11/10/2023

Over the course of six generations, the Allegrini family has established themselves as one of the benchmark producers of the Valpolicella region. Allegrini’s ‘Palazzo della Torre’ is one of their most famous and accessible wines, with 30% of the blend made in the appassimento style. Shop on BREAKTHRU NOW to stock up on these special wines.
https://tinyurl.com/yakp4xeb

It would be hard to remain a top distribution company without devoted, passionate, hardworking associates so it's always...
10/10/2023

It would be hard to remain a top distribution company without devoted, passionate, hardworking associates so it's always an honor to highlight them. Breakthru Beverage is pleased to congratulate and thank Ron Clark who celebrated 25 years in sales with us October 14th! Thank you for all you have done for our Breakthru family Ron! We hope you continue to enjoy this organization as much as we've loved having you. Cheers to more years of success!

Don't miss out on E. & J. Gallo Winery's newest addition: Hahn Family Wines. Delicious taste, a great variety and the su...
10/10/2023

Don't miss out on E. & J. Gallo Winery's newest addition: Hahn Family Wines. Delicious taste, a great variety and the success of the Gallo portfolio will surely make this a great opportunity so shop on BREAKTHRU NOW to stock your shelves today!
https://tinyurl.com/4ucdn3ch

A round of applause and a big congratulations to Joseph E. Gallo of E. & J. Gallo Winery for being honored with the 2023...
03/10/2023

A round of applause and a big congratulations to Joseph E. Gallo of E. & J. Gallo Winery for being honored with the 2023 Lifetime Achievement Award from Wine Enthusiast! Gallo is being recognized "for his outstanding accomplishments and innovation over five decades as he positioned Gallo at the forefront of the wine and spirits industries." Check out the article here and watch for when Joseph receives the actual award at the Wine Star Awards in February 2024.
https://hubs.li/Q024bQ1s0

02/10/2023

With a range full of bold flavor profiles, deep rich colors and captivating bottle designs, Apothic Wines are perfect for your shelves this Halloween season. Shoppers are actively looking for inspirational Halloween ideas and products, and Apothic wines, whether by the glass or as a creative cocktail ingredient, will surely excite all the ghouls, goblins and everyone in between this fall. Shop today on BREAKTHRU NOW!
https://tinyurl.com/j9aw25v4

For a limited time only the wines of Snoop Dogg are a steal of a deal! Grab your Cali Blanc and Cali Gold today! Sign in...
02/10/2023

For a limited time only the wines of Snoop Dogg are a steal of a deal! Grab your Cali Blanc and Cali Gold today! Sign into BREAKTHRU NOW to place your order: https://tinyurl.com/7mn7u6xm

Customers looking for some Halloween inspiration? Ignite fright night and BOOst your sales with the treats Sazerac offer...
27/09/2023

Customers looking for some Halloween inspiration? Ignite fright night and BOOst your sales with the treats Sazerac offers. Get them in your cart for spooky season. https://tinyurl.com/3mrk87j8

Stay stocked up for game time this week and for the rest of the fall. The dynamic duo Jack Daniel's and Coca-Cola has an...
26/09/2023

Stay stocked up for game time this week and for the rest of the fall. The dynamic duo Jack Daniel's and Coca-Cola has an option for those looking for no sugar in their fun. Make sure to have both in your fridge by shopping today on BREAKTHRU NOW!
https://tinyurl.com/yc3535y8

Your customers will be 'tickled PINK,' to know that the bubbly they sip is also donating $1 for every bottle sold of Bis...
26/09/2023

Your customers will be 'tickled PINK,' to know that the bubbly they sip is also donating $1 for every bottle sold of Bisol1542 Prosecco Superiore Jeio Prosecco Rose to the National Breast Cancer Foundation. It's a win-win by taking part in the 3 billion dollar prosecco success and supporting a great cause so make sure to stock up on Jeio Prosecco Rose today by shopping on BREAKTHRU NOW!
https://tinyurl.com/2p9dsmuu

21/09/2023

Sip on a cocktail, share on social, and help save the bees! Participate in Bee's Knees week starting September 22nd and ending on October 1st. For every photo shared with and tag to Barr Hill by Caledonia Spirits (), Barr Hill will plant 10 sq/ft of new pollinator habitat. Place an order by connecting with your sales reps or shop: https://tinyurl.com/9rxk55sd

There is no better way to celebrate American history and Bourbon during   than stocking up on Fort Mosé 1738 Bourbon, a ...
21/09/2023

There is no better way to celebrate American history and Bourbon during than stocking up on Fort Mosé 1738 Bourbon, a delicious 84 Proof bourbon that pays homage to the first "legally sanctioned free African settlement in what is now the United States." Shop this American treasure on BREAKTHRU NOW today!
https://tinyurl.com/4zs2tr9u

Brown-Forman is a hub of the iconic American whiskies that your customers want to order! Stock up on Glendronach, Gentle...
15/09/2023

Brown-Forman is a hub of the iconic American whiskies that your customers want to order! Stock up on Glendronach, Gentleman Jack, Jack Daniel's, Woodford Reserve and Old Forester by shopping on BREAKTHRU NOW or connecting with your sales rep! https://tinyurl.com/mpmhnd5y

We're almost half way to St. Patrick's Day! Get your customers excited and Cash in on the halfway-to-holiday fun with Th...
14/09/2023

We're almost half way to St. Patrick's Day! Get your customers excited and Cash in on the halfway-to-holiday fun with The Busker in anticipation of one of the highest selling holidays of the year. Shop on Breakthru NOW today!
https://tinyurl.com/yc36fpmz

13/09/2023

Whether neat, on the rocks, in a cocktail or with a beer, your customers are winning when they enjoy Tullamore D.E.W. on game day. Tullamore Dew is the #2 brand, commanding 8% share of the premium Irish whiskey category, almost 3x larger than 25 other brands combined.*
Shop Tullamore D.E.W. on Breakthru NOW because when it’s game time, it’s Tully time!
https://tinyurl.com/mrmhpx8k

Last year, America’s Favorite Wine partnered with America’s Favorite Sport. Barefoot Wine & Bubbly sales were 27% higher...
12/09/2023

Last year, America’s Favorite Wine partnered with America’s Favorite Sport. Barefoot Wine & Bubbly sales were 27% higher using NFL POS display vs. non-NFL display so don't miss out on the opportunity to add to your bottom line this football season! Shop Barefoot Wine on Breakthru NOW today!
https://tinyurl.com/2pcj2hhd

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Who We Are

Breakthru Beverage is one of the leading distributors of alcohol beverages in the state of Florida. Family owned and operated, Breakthru Beverage Florida marries small business integrity with big business quality.

Breakthru Beverage FL proudly partners with the industry’s foremost suppliers and represents a diverse portfolio of both world-renowned and emerging brands. Through a dedicated team, Breakthru Beverage FL delivers these brands to the doorsteps of bars, restaurants and retail businesses throughout the state.

For a comprehensive look at our portfolio, visit https://www.breakthrubev.com/Brands/Search?State=FL#brand-search-container.

Breakthru Beverage Florida’s page is intended for individuals 21 years or older.