The Gigglewater Company

  • Home
  • The Gigglewater Company

The Gigglewater Company Gigglewater is a 1920's term for Alc. Beverage! Prosecco/The Sunset Collection Wines//Wine in Cans/+ Alcohol Free options. Live! Love! Sparkle!

Life is all about Wellbeing and Balance. Gigglewater is a new lifestyle brand with a passion for value and service and with a social mission. A new and innovative global sparkling wine and drinks brand, it aims to take on the Prosecco and Sparkling Wine category with its unique take on managing demand and supply, its focus on life balance and its belief in ‘giving back’ via charity support.

Revitalising the Wine Industry: Engaging Younger Consumers and Innovating for the FutureThe wine industry is grappling w...
22/10/2024

Revitalising the Wine Industry: Engaging Younger Consumers and Innovating for the Future

The wine industry is grappling with challenges, including declining interest among younger generations and shifting dynamics post-pandemic. The closure of pubs, government regulations, and evolving health trends add complexity. Here's some ways we can address these issues with innovative solutions:

1. Make Wine Fun and Relevant for Younger Consumers
Millennials and Gen Z often view wine as formal or outdated, preferring accessible, experiential drinks like craft beer or seltzers.

Rebrand for Casual Enjoyment: Wine should be positioned as an everyday drink—ideal for picnics, beach days, or rooftop parties. Light, low-alcohol wines & spritzers can attract those looking 4 something fun and approachable.

Innovate Formats: Canned wines, spritzers, & wine cocktails are becoming popular due to their convenience & portability, especially for outdoor events and gatherings.

Align with Values: Today's consumers value sustainability & social responsibility. Highlighting organic & biodynamic practices is essential for eco-conscious buyers, supporting local winemakers and emphasising wine’s cultural connection builds authenticity.

2. Adapt to Post-COVID Realities
With traditional venues closing, the wine industry needs 2 embrace new channels.

E-commerce and Direct-to-Consumer Sales: The rise of home consumption means companies shld invest in e-commerce platforms, offering subscriptions/educational content 2 boost engagement.

Virtual Tastings/Events: These have become popular, allowing wine to remain tied to social experiences.

Pop-up Wine Bars & Collaborations: Partnering with local businesses or creating pop-up bars at outdoor markets can reintroduce wine in a casual, fun setting.

3. Navigate Regulations with Innovation
Stricter alcohol advertising regulations & health campaigns present challenges but also offer opportunities 4 innovation.

Lower-Alcohol/No-Alcohol Wines: Health-conscious consumers are drawn 2 these options, ensuring moderation w/out sacrificing flavour.

Highlight Health Benefits: Natural, organic & pesticide-free wines can b marketed as cleaner & healthier.

Sustainability/Transparency: Eco-friendly production and packaging will resonate with younger, conscious consumers.

4. Redefine Wine’s Role in Culture
Wine’s association with formality alienates younger consumers who prefer casual, inclusive experiences.

Embrace Inclusivity/Diversity: Wine brands should tell stories that reflect different cultures and lifestyles, making wine more approachable.

Wine as a Lifestyle Choice: Younger consumers seek beverages aligning with their values. Wellness-inspired wines (low-sugar, low-sulphites, botanicals) align with trends like clean eating & mindfulness.

Delighted 2 have launched Gigglewater (1920´s term meaning alc. bev) Limoncello Spritz Fizz as part of our campaign hashtag - goes into Canada soon. DM 4 global info/ distribution queries

I love this!  A friend on Linkedin sent me this this morning: In my humble opinion, indeed let´s go back to purer times ...
13/07/2024

I love this! A friend on Linkedin sent me this this morning: In my humble opinion, indeed let´s go back to purer times - being true to original winemaking, healthier soil, better roots, heritage and making wine sexy again.

I think this is a step back into great winemaking and also great marketing. Good for him!!

Robert Joseph Richard Siddle - this is a great way to get younger generations to see something interesting with better and quality wine instead of them being told they will get sick if they drink any alcohol whatsoever by the latest celebrities.

Thanks for sharing Klaas de jong

"Hi Catherine !

Update: We released early spring the documentary: WineMasters: The Most Expensive Wine in the World.

This one is going sky high now on all worldwide platforms where it was released.

This controversial wine documentary is about Loïc Pasquet, who was sentenced to prison for failing to comply with Bordeaux's agricultural rules and practices. Now his wines, Liber Pater, are the most expensive in the world: $30,000 a bottle. He rediscovered how to make wine the way they did in the days of Napoleon. According to Loïc, the modern taste of Bordeaux will soon be dead.

Watch the trailer here: https://www.winemasters.tv/programs/trailer-most-expensive-wine?category_id=18780

What do you think, brilliant Marketing or brilliant Winemaking?"

WineMasters.TV :Premium Wine Streaming Platform

The World's Leading Source of Wine Knowledge Online

The Best Investment to Stay On Top in the World of Wine!

👏

👍

😊

Trailer - WineMasters: The Most Expensive Wine in the World

04/06/2024
03/01/2024
Ibiza Xmas promo!! €14.99 down to €7.99! Limited availability left! In cases of 6 or 12. FREE delivery.              !Lo...
11/12/2023

Ibiza Xmas promo!! €14.99 down to €7.99! Limited availability left! In cases of 6 or 12. FREE delivery. !Love!Sparkle!

Address


Alerts

Be the first to know and let us send you an email when The Gigglewater Company posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Gigglewater Company:

Shortcuts

  • Address
  • Telephone
  • Alerts
  • Contact The Business
  • Claim ownership or report listing
  • Want your business to be the top-listed Convenience Store?

Share