The Liquor Co. 1977

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The Liquor Co. 1977 Proudly 100% locally owned & operated

LIQUOR EXPRESS WILKINSON - 4144 Wilkinson Rd, Victoria
LIQUOR EXPRESS TILLICUM - 3170 Tillicum Rd, Victoria
LIQUOR EXPRESS ON YATES - 765 Yates St, Victoria
LIQUOR EXPRESS ON KEATING CROSS - 2134 Keating Cross, Saanichton
LIQUOR EXPRESS ESQUIMALT - 1153 Esquimalt Rd (Esquimalt Plaza), Victoria
LIQUOR EXPRESS HARRIS GREEN - 930 View St, Victoria
LIQUOR EXPRESS SIX MILE - 498 Island Highway, Victoria BC
LIQUOR EXPRESS OXY - 278 Selby Street, Nanaimo

🧀🍷 Check out our first Pairing Guide Series on our Bulletin blog (link in bio). Debbie is pairing cheese and fruits for ...
18/07/2024

🧀🍷 Check out our first Pairing Guide Series on our Bulletin blog (link in bio). Debbie is pairing cheese and fruits for Saintly - The Good Rosé, part of the ‘77 Rewind (exclusive pricing for members). Become a member to unlock these deals and more! 🧡

Missed World Rum Day? It’s never too late to celebrate! 🌞 Grab a bottle of Captain Morgan Spiced Rum at The Liquor Co. 1...
14/07/2024

Missed World Rum Day? It’s never too late to celebrate! 🌞 Grab a bottle of Captain Morgan Spiced Rum at The Liquor Co. 1977 and enjoy a refreshing Captain’s Vacation cocktail. Perfect for a Sunday treat! 🍹🌴

Discover the story behind  on the ‘77 Bulletin! Read our full interview with Corey Wood, co-owner, to learn more about t...
12/07/2024

Discover the story behind on the ‘77 Bulletin! Read our full interview with Corey Wood, co-owner, to learn more about their creative journey and their Cold Brew Coffee Whisky, now available at The Liquor Co. 1977. 🥃✨ (Link in bio)

Skate into summer vibes this July at The Liquor Co. 1977! This month, we’re rolling out deals on a selection of wine, be...
04/07/2024

Skate into summer vibes this July at The Liquor Co. 1977! This month, we’re rolling out deals on a selection of wine, beers and cocktails. Don’t miss out on our in-store giveaway, including a chance to win a Pitch and Putt bag from Georgian Bay Spirits Co. ⛳️ and a big orange cooler from Smirnoff! Visit us from July 4 to July 30, and let the good times roll! 🛼

🍻 *EXCLUSIVE OFFER* Present this digital coupon for Harbour Cats Red Arrow beers, crafted just for the occasion and only...
25/06/2024

🍻 *EXCLUSIVE OFFER* Present this digital coupon for Harbour Cats Red Arrow beers, crafted just for the occasion and only available at The Liquor Co. 1977.

Learn more about why we love Red Arrow on our blog. 🧡 Cheers!

🍺🎉 Celebrating Dads! This weekend at The Liquor Co. 1977, enjoy exclusive deals on 1516 lagers and more. Plus, scan for ...
15/06/2024

🍺🎉 Celebrating Dads! This weekend at The Liquor Co. 1977, enjoy exclusive deals on 1516 lagers and more. Plus, scan for a chance to win one of two bikes. Cheers to all the awesome dads out there!

Meet Briana from our crew 🧡 and her favourite sips: Blue Mountain Chardonnay and Georgian Bay tequila sodas. Pop by The ...
10/06/2024

Meet Briana from our crew 🧡 and her favourite sips: Blue Mountain Chardonnay and Georgian Bay tequila sodas. Pop by The Liquor Co. 1977 to explore her top picks!

Jump into June with a splash of excitement at The Liquor Co. 1977! This month, we’re rolling out incredible offers on be...
06/06/2024

Jump into June with a splash of excitement at The Liquor Co. 1977! This month, we’re rolling out incredible offers on beers, wines, and spirits to elevate your summer celebrations 🎉
Visit us to dive into our thrilling giveaways, including the chance to win a stylish retro duffle bag from Georgian Bay, a sleek bike from Okanagan Spring Brewery 🚲 or Stanley Park Brewing loungers! ☀️
Cheers

Celebrate National Caesar Day in style with The Liquor Co. 1977´s ultimate guide to crafting the perfect iconic Canadian...
16/05/2024

Celebrate National Caesar Day in style with The Liquor Co. 1977´s ultimate guide to crafting the perfect iconic Canadian cocktail! 🍹 chat with our knowledgeable staff for expert mixing tips! 🧡

🎉🎟️TICKET GIVEAWAY 🎟️🎉  Win 4 tickets to the Sips & Sounds Festival and join us at The Liquor Co. 1977 Beer Gardens on J...
08/05/2024

🎉🎟️TICKET GIVEAWAY 🎟️🎉 Win 4 tickets to the Sips & Sounds Festival and join us at The Liquor Co. 1977 Beer Gardens on June 8th at Saanich Fairgrounds.

To enter:
1️⃣ Follow
2️⃣ Like this post
3️⃣ Tag three friends you’d love to share this awesome day with!

Winner announced May 14th.
Get ready to sip, sway and savour the day! 🎶🌞

Ticket link in bio

May the spirit of ‘77 be with you. 💫 Visit one of our 10 liquor store locations on Vancouver island to sip into summer w...
02/05/2024

May the spirit of ‘77 be with you. 💫 Visit one of our 10 liquor store locations on Vancouver island to sip into summer with great deals on beers, wines, and spirits!

Learn how shopping at The Liquor Co. 1977 and Peninsula Co-op gives back! 🧡🛼
26/04/2024

Learn how shopping at The Liquor Co. 1977 and Peninsula Co-op gives back! 🧡🛼

Craft memorable moments with a splash of purple—try our iconic French ‘77 recipe. 🍸💜 Find all the ingredients at your lo...
17/04/2024

Craft memorable moments with a splash of purple—try our iconic French ‘77 recipe. 🍸💜 Find all the ingredients at your local Liquor Co. 1977

Meet our ‘77 crew! 🍻 Drop by The Liquor Co. 1977 in Saanich Plaza and say hi to Olivia—she’s got the perfect spring sip ...
12/04/2024

Meet our ‘77 crew! 🍻 Drop by The Liquor Co. 1977 in Saanich Plaza and say hi to Olivia—she’s got the perfect spring sip just for you: the Sherigham Rhubarb Gin Liquor 😋

*PenCo Liquor is becoming The Liquor Co. 1977*

Spring has sprung and so have our deals!🌸🥂 Swing by our store to enjoy exclusive offers on a selection of wines, beers a...
08/04/2024

Spring has sprung and so have our deals!🌸🥂 Swing by our store to enjoy exclusive offers on a selection of wines, beers and cocktails perfect for any spring celebration. Plus we’ve got a chance to win 1 of 3 aluminum suitcases from N**e!

Offers valid from April 4-30 – see you in store soon 🍺🧡

You could WIN a trip to see the Vancouver Canucks!!  🍻🏒 Visit us in store for your chance to enter - ferry, hotel and ti...
15/03/2024

You could WIN a trip to see the Vancouver Canucks!! 🍻🏒 Visit us in store for your chance to enter - ferry, hotel and tickets included!

Grab a bottle of Bailey’s and treat yourself to a little something special! Whether you’re a coffee lover or just lookin...
07/01/2024

Grab a bottle of Bailey’s and treat yourself to a little something special! Whether you’re a coffee lover or just looking for a fun new drink to try, a classic Shaft is sure to hit the spot. Cheers!

Celebrate with something sparkly 🥂 This lovely Kim Crawford prosecco is on sale, and perfect for raising a glass to a Ne...
30/12/2023

Celebrate with something sparkly 🥂 This lovely Kim Crawford prosecco is on sale, and perfect for raising a glass to a New Year!

Happy Holidays from all of us at PenCo Liquor and Liquor Express. 🥂Please note our locations operating hours will vary, ...
22/12/2023

Happy Holidays from all of us at PenCo Liquor and Liquor Express. 🥂

Please note our locations operating hours will vary, check our website https://www.liquorexpress.ca/locations/ before visiting us!

'Tis the season for savings! Check out our December flyers and prepare for all your holiday celebrations 🥂🍻🍷
08/12/2023

'Tis the season for savings! Check out our December flyers and prepare for all your holiday celebrations 🥂🍻🍷

This   check out the deal on 4L boxes of Jackson-Triggs! Pinot Grigio and Cab Sauv on sale at all locations 🍷
23/11/2023

This check out the deal on 4L boxes of Jackson-Triggs! Pinot Grigio and Cab Sauv on sale at all locations 🍷

The benefits of membership have expanded! In addition to our two PenCo Liquor  locations, Peninsula Co-op members can no...
09/11/2023

The benefits of membership have expanded! In addition to our two PenCo Liquor locations, Peninsula Co-op members can now earn rebates on purchases made at seven Liquor Express stores. 🍷🍺🎉
Last year members earned a 5% rebate on their liquor purchases! So why wait, sign up today. Find a location near you: https://www.peninsulaco-op.com/locations/liquor/

Fall is in full effect, and we're celebrating that with great deals on local beers and some classic spirits! Come in thi...
07/11/2023

Fall is in full effect, and we're celebrating that with great deals on local beers and some classic spirits! Come in this month to save 🍺🍷

October sales are hauntingly good. Visit us in store to save on your favourite brands.
13/10/2023

October sales are hauntingly good. Visit us in store to save on your favourite brands.

Visit us this weekend and save on your Thanksgiving dinner libations! 🍷
06/10/2023

Visit us this weekend and save on your Thanksgiving dinner libations! 🍷

Liquor Express August Specials! Save NOW on your summertime favourites, plus new tastes you haven't tried yet! Select Wi...
24/08/2023

Liquor Express August Specials! Save NOW on your summertime favourites, plus new tastes you haven't tried yet! Select Wines, Beer & Spirits on special. Liquor Express Loyalty Members save on all purchases. Don’t miss out on the savings. Sign up in store! Give Liquor Express a visit & we’ll quickly become your favourite neighbourhood liquor store. Can't come to us? We Deliver!

Liquor Express August Specials! Save NOW on your summertime favourites, plus new tastes you haven't tried yet! Select Wi...
22/08/2023

Liquor Express August Specials! Save NOW on your summertime favourites, plus new tastes you haven't tried yet! Select Wines, Beer & Spirits on special. Liquor Express Loyalty Members save on all purchases. Don’t miss out on the savings. Sign up in store! Give Liquor Express a visit & we’ll quickly become your favourite neighbourhood liquor store. Can't come to us? We Deliver!

Liquor Express August Specials! Save NOW on your summertime favourites, plus new tastes you haven't tried yet! Select Wi...
20/08/2023

Liquor Express August Specials! Save NOW on your summertime favourites, plus new tastes you haven't tried yet! Select Wines, Beer & Spirits on special. Liquor Express Loyalty Members save on all purchases. Don’t miss out on the savings. Sign up in store! Give Liquor Express a visit & we’ll quickly become your favourite neighbourhood liquor store. Can't come to us? We Deliver!

18/08/2023

Liquor Express August Specials! Save NOW on your summertime favourites, plus new tastes you haven't tried yet! Select Wines, Beer & Spirits on special. Liquor Express Loyalty Members save on all purchases. Don’t miss out on the savings. Sign up in store! Give Liquor Express a visit & we’ll quickly become your favourite neighbourhood liquor store. Can't come to us? We Deliver!

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Opening Hours

Monday 09:00 - 23:00
Tuesday 09:00 - 23:00
Wednesday 09:00 - 23:00
Thursday 09:00 - 23:00
Friday 09:00 - 23:00
Saturday 09:00 - 23:00
Sunday 09:00 - 23:00

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