03/10/2021
Edelweiss is a traditional Austrian weissbier (wheat beer) that's brewed and bottled by Brau Union using a recipe that has remained unchanged since 1646, almost 375 years ago. ... Edelweiss actually sees various Alpine mountain herbs that include sage, coriander, and elderflower, added in its making.
Edelweiss was recently launched in other Asian markets such as Korea and Malaysia. APB Singapore believes that the introduction of Edelweiss will tap into a similarly fast-growing demand for wheat beer in Singapore.
“We are excited to extend Edelweiss’ footprint to Singapore as nowhere else is the demand for wheat beers more apparent. Locally, the category has expanded by a compound annual growth rate of 291% over five years and the value of the segment is expected to hit S$33 million by 2022,” Hewson shared. He added that the wheat beer category is poised for further growth and the launch of Edelweiss is a strategic step to unlock a new taste experience fuelled by the growing popularity of non-lager beers amongst consumers, especially women.
Brewed using all-natural ingredients with the finest wheat and unique mountain ingredients, Edelweiss has 4.9 per cent alcohol by volume and is an easy-to-drink refreshing tipple, especially on a hot, sweltering day in the tropics.
The first sip of this golden unfiltered, cloudy beer instantly offers a blast of freshness which finishes with a subtle, fruity aftertaste that will keep you going back for more.
Whether you’re looking for a thirst-quencher to end a day at work or beer to match a grazing platter featuring the usual suspects of fruits, nuts, cold cuts and camembert, Edelweiss is a versatile brew that deserves a place in your fridge and at your table.
