⚽ The #EURO2024 semi-finals are almost here!
🍺 It's been an epic tournament so far, with increased footfall and dwell time up in venues across the country. Football fans have been heading to their local to cheer on their favourites and with only 4 teams left, pubs and bars look set to benefit from this week's line up of thrilling matches.
🍻 Beer and cider have been leading the way as most popular drinks of choice for the football lovers, so make sure your bar is stocked with the good stuff ahead of the semi-finals and final of this years Euros. Of course, nothing beats a crisp pint of Tennent's Lager – a brew with a heritage dating back to 1556. Made with malted barley, hops, yeast, and water, it's the perfect refreshment your customers will be looking forward to as they watch these final matches.
Order now at Tennent’s Direct here: https://bit.ly/3RHc9Lz
⚽ #EURO2024 has given the Scottish on-trade a significant boost!
🍺 During Scotland's group stage games, an additional 5.4 million pints were poured, equating to 170 extra pints per pub and a 21.9% increase in draught sales compared to the same days in 2023. Even though Scotland's Euro journey has ended, world lager demand remains high, with a 36.2% sales uplift since the tournament began.
🍻 For football fans out to enjoy these final stages of the tournament, a versatile beer range is essential. Menabrea UK is the perfect Italian lager to delight customers seeking a delicious and premium beer. This Italian Alpine Birra is packed with flavour and has a refined taste - it's perfect with food or enjoyed on its own.
On offer at Tennent's Direct for £23.99 per case, exclusive to select customers.
⚽ Although we’re gutted that Scotland are now out of #EURO2024, we’re excited for the sunny days and summer of sport that is still ahead of us!
☀ As we embrace the summer months, 63% of customers visit the pub more often, with cider being a top choice for the warmer days. Packed full of West Country apples, The Orchard Pig cider is perfect for friends to enjoy in the sunshine. For those who prefer a crisp cider with a zesty note, try Reveller. It also makes the perfect pair with snacks like tortilla chips and guacamole!
On offer at Tennent's Direct £17.69 per 12 x 500ml case. Order now https://bit.ly/3FeYOCQ
*T&Cs apply. Exclusively available to select customers.
🏴 What’s your predictions for the Scotland v Hungary #EURO2024 match today?
🏴 What’s your predictions for the Scotland v Hungary #EURO2024 match today?
🍻 No matter the outcome, there’s nowhere better to cheer on the Tartan Army than in our favourite pubs and bars, with a crisp pint of Tennent’s at the ready.
⚽️ Having sporting décor displayed, special offers promoted and screens at the ready to show the game as fans watch on is key to making customers’ experience at your venue unforgettable. Find out what the team at O'Neill's Merchant Square predictions are for the Scotland vs Hungary game tonight.
Sign in or register now at Tennent’s Direct to ensure you don’t miss out on the best deals on the best products during Euro 2024: https://bit.ly/3FeYOCQ
🏴 Are you ready for Scotland v Hungary?
⚽️ Scotland very well might make it out of the group stages, are you ready?
🏴 As Scotland take on Hungary on Sunday, bars across the country are getting prepped to host the crowds of fans who are out to support our national team.
🍻 We caught up with the guys at O'Neill's Merchant Square to find out how their bar has thrived since the #EURO2024 started. Danny, General Manager, chats us through how we’ve helped them prepare for the Euros, his game predictions and what trends he expects to see more of over this summer of sport.
👏🏼 Cheers to the team for spending the day with us!
Sign in or register now at Tennent’s Direct to stock up on your customer’s favourite at unbeatable prices.
⚽ Has the #EURO2024 helped boost sales in your venue so far?
⚽ Has the #EURO2024 helped boost sales in your venue so far?
🍻 The latest insights have found that the first weekend of the tournament saw and average of 107 extra pints sold per pub in Scotland, versus the same period in 2023. Sales are predicted to soar even more as the tournament continues and Scotland are still in with a chance to make it through to the group stages.
🍏 Many fans opt for a refreshing cider as they watch big games and 2 in 5 drinkers say they prefer their cider in packaged format, so make sure you have standout favourites on display in your fridges. Magners Original is a must-have in any bar, with its crisp, refreshing taste making it the perfect partner to those match day moments.
On offer at Tennent's Direct £12.69 per 12 x 568ml case. Order now.
*T&Cs apply. Exclusively available to select customers.
⚽ #EURO2024 is in full swing!
⚽ #EURO2024 is in full swing! As Scotland kicked off the tournament on Friday against Germany the buzz felt across the nation was undeniable - even if the result was not what we hoped 🫤
😍 While 604 million pints are predicted to be sold across the whole championship, packaged beers and ciders shouldn’t be overlooked by venues looking to draw the crowds in during key matches. 1 in 4 customers prefer their lager in packaged format when out in the on-trade!
🍻 Make sure your Scottish beer selection is on full display in your fridges for the patriotic fans. Innis & Gunn Lager is perfect for match moments, delivering a full-flavoured, refreshing brew with aromatic hops and naked golden oats.
On offer at Tennent's Direct £19.99 per 24 x 330ml case. Order now here: https://bit.ly/4cnuR2e
*T&Cs apply. Exclusively available to select customers.
🍻 Cheers to #BeerDayBritain!
🍻 Cheers to #BeerDayBritain!
⚽ As the #Euro2024 tournament kicks off, what better time for a day dedicated to celebrating all things beer?
😍 Perfect for sporting occasions, world lagers are increasingly popular, accounting for 26% of all beer sold in the UK in 2023. With this trend expected to continue through the summer, why not let your customers enjoy European-style beers while they watch #Euro2024 in your bar?
🍺 Get Menabrea UK in your fridges this summer! This Italian Alpine Birra is well-balanced, full-bodied, and has a distinctive refined taste and notable floral and fruity aroma and is perfect for customers to enjoy while watching our teams play.
For a limited time only, order Menabrea Blonde 4.8% 24 x 330ml NRB for the special price of £23.50. T&C's apply, exclusively available to select customers: https://bit.ly/3Gy18FN
🏴NO SCOTLAND NO PARTY!
🏴NO SCOTLAND NO PARTY!
🍻The first major men’s tournament abroad in 26 years, we’re buzzing to see our Scotland football team take on Germany today to kick off #Euro2024. And there’s no better place to see the action happen than in our favourite pubs and bars, with a pint of Tennent’s at the ready and hearing ‘Flower of Scotland’ blaring right before kick-off.
⚽️Make sure your venue is decked out with sporting decor, special offers on display and screens at the ready to show the game so no one misses a second. One of our customers, Committee Room No.9, recently welcomed us to show us how they’ve got their bar ready with Tennent’s Lager POS, flags, screens and more!
Sign in or register now at Tennent’s Direct to ensure you don’t miss out on the best deals on the best products during Euro 2024.
#euro2024
⚽️It’s nearly KICK-OFF time, are you ready?
⚽️It’s nearly KICK-OFF time, are you ready?
😍With only two days to go until Scotland take on Germany in the very first match of Euro 2024, bars across the country are getting prepped to host the crowds of enthusiastic fans.
🍻We recently visited the team at Committee Room No9 and caught up with Matthew, General Manager, who talked us through how we’ve helped them prepare for the Euros, his match predictions and what he’s most excited about for this year’s tournament.
Sign in or Register now to ensure you have your customer’s favourite products at unbeatable prices for this summer of sport.
⚽ The Euros are coming!
⚽ WE ARE ON OUR WAY!
🍺 Fans from all over the country are gearing up to support our Scotland National Team as they face Germany in the first match of Euro 2024. And you can bet they’ll be cheering on with a pint of Tennent's Lager in hand! With 89% of customers more likely to revisit a venue that screens live matches, creating the perfect atmosphere is key to keeping them coming back throughout the tournament.
🎉 We’re proud to support our customers during big sporting events with the best products at unbeatable prices.
Order Tennent’s Lager and browse our full range now at Tennent’s Direct here: https://bit.ly/3FeYOCQ
54% of customers chose beer as their first drink during the Euros 2020
🍺 With 54% of customers choosing beer as their first drink during the Euros 2020, this year’s summer of sport offers a golden opportunity to boost your bar sales.
⚽ As Scotland fans gear up to support their national team against Germany on the 14th of June, creating an inviting environment in your bar is essential to attract and retain the crowd. Make the most of this exciting period by promoting the matches you'll be showing, accepting reservations, and offering pre-match food and drink packages. Ensure your bar is fully stocked with the go-tos such as Tennent’s Lager (of course) that sports enthusiasts crave while they cheer Scotland on.
🍾 #ScotlandUncorked returns to Glasgow
🍾 #ScotlandUncorked returns to Glasgow on March 5, 2024!
🍷 We invite you to join us as we uncork over 250 curated wines at Trades Hall. With sips from across the world, there'll be something for everyone, from top-notch rosé's, sustainable staples, and sparkling sensations.
🤝 Connect with your favourite producers, get insider insights, and curate your perfect wine list.
✉️ Save the date! We can't wait to see you. RSVP here: https://bit.ly/47vztjU
🥂 Cheers to an Uncorked throw-back!
💗 Delve into the world of Whispering Angel in our catch up with Pumba. Whispering Angel Rosé is perfect for those customers seeking a touch of elegance during their holiday and New Year's celebrations. With fresh red berry fruit characteristics with floral notes, the finish is smooth and round. It's perfect served alongside a range of dishes or simply savour it as a sophisticated aperitif.
💻Order now at Tennent's Direct.
Whispering Angel
🍾 What would Christmas Eve be without a #SundaySip?
🥂 From our Scotland Uncorked event earlier this year we caught up with Pauline from Gerard Bertrand. As leaders in organic and biodynamic wine making, tune in to learn more about their unique range of wines.
🎄 Cigalus is the perfect premium offering for those seeking to splurge a little during the festivities. Pair with fried scallops, fish cooked in sauce, or as an aperitif.
💻 Order now at Tennent’s Direct.
@gerardbertrandofficial
Catch up with Ross 🎥
🎥 We’re back with our ‘Catch up with…’ series.
🍻 This time we had the pleasure of speaking with Tennent’s Brand Manager Ross.
🏴 Over the last 5 years Ross has worked across the business, most recently as the Brand Manager for Scotland’s most iconic lager.
⚽️ From working on partnerships with Scottish Football and Scottish Rugby to the cultural significance of the big red T, Ross tells us all about what he’s loved about working at Tennent’s.
👏🏼 A huge congrats to Ross on all work on the brand and within the business over the last 5 years, we can’t wait to see where your career takes you next. Slàinte!
😍 It's #SundaySips time!
🥂 We're back with another instalment of our producer interviews from #ScotlandUncorked, with Richie from Moët & Chandon talking us through their Imperial Brut. As the House’s signature cuvée, Moët Impérial is its most comprehensive and universal expression. This classic blend is excellent on its own or with canapés - especially cheese, fish or seafood.
👉 Order today through Tennent's Direct https://bit.ly/3FeYOCQ
🎄 On the twelfth day of Christmas my true love brought to me…
…Absolut Vodka in my festive deliver-ee.
🍸 Unwrap the spirit of the season with Absolut Vodka! From festive cocktails to cosy concoctions, Absolut brings a touch of sophistication to every sip.
🎁 Deck the halls with premium pours and give your customers the gift of a truly sparkly experience.
💻 On offer from Tennent’s Direct at £12.49 per 70cl bottle. Order now: https://bit.ly/4aeLSLH
🎁 On the eleventh day of Christmas Tennent’s Direct brought to me…
… Glenmorangie 10, a perfecting sipping whisky-ee.
🎄 Elevate your festive spirit with the refined taste of Glenmorangie 10 this Christmas! Savour the season with the smooth, vanilla notes and citrusy zest of this exceptional single malt Scotch whisky.
🌟 Make your customers celebrations extraordinary. Exceptional moments deserve an exceptional dram!
💻 On offer from Tennent’s Direct at £22.99 per 70cl bottle. Order now here: https://bit.ly/3tP4wZS
🎄 On the tenth day of Christmas my true love brought to me…
… Tennent's Lager and the iconic red T.
🎁 Create magical nights, cosy corners and lively lunches for your punters to escape the brisk weather and celebrate the festive season
🍻 In the midst of Christmas madness, many customers will be looking for a familiar
favourite. Give people what they want with a pint of Tennent’s, Scotland’s favourite lager. Enjoyed in every corner of Scotland.
💻 Order now at Tennent's Direct: https://bit.ly/3RHc9Lz