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Tennent's Direct Tennent’s Direct is Scotland’s leading brewer-led distributor, supplying beers, wine, spirits and more to the On Trade.
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We keep it simple with the best brands, unbeatable value and great service. Alongside our own flagship brands including Tennent’s Lager, we proudly serve a wide range of branded beers and ciders, including Magners, Menabrea, Orchard Pig, Innis & Gunn, Heverlee and Drygate. Tennent’s Direct also recently partnered with America’s No1 # selling premium vodka, Tito’s. Built on a culture of trust, we ar

e committed to doing what’s best for our customers, as well as our people and the environment. Our team know the Scottish hospitality industry better than anyone – with unique insights and experience, we help shape what the nation is drinking. Visit our website to see our full range of drinks and become part of the family.

Let us inspire your summer menus with some our top food and wine picks! Kicking things off with Silver Reign Brut, a del...
22/07/2024

Let us inspire your summer menus with some our top food and wine picks! Kicking things off with Silver Reign Brut, a delightful English bubbly your customers will love.

Wine is essential for on-trade outings all year round, with 28% of customers choosing it for special occasions and 23% for family get-togethers. A perfect alternative to Champagne and often at a more inviting price point, English sparkling wine continues to grow in popularity and it now stands as the second largest volume driver of sparkling wine in the GB On Trade.

The moreish Silver Reign Brut is made using the Charmat method and features pear, lime, and elderflower notes with citrus and ripe stone fruit flavours. We recommend pairing it with seafood or salads but it's an ideal sip for any occasion, from celebrations to sunny afternoons.

Order now from Tennent's Direct here: https://bit.ly/3LzTr4o

🎀 Rosé is here to stay! 😍 The popularity of rosé wine continues to soar, with one third of Brits typically drinking rosé...
21/07/2024

🎀 Rosé is here to stay!

😍 The popularity of rosé wine continues to soar, with one third of Brits typically drinking rosé in the on-trade and 21% drinking it more often than last year, according to research from CGA. Perfect for sipping in the summer, Provence-style rosés are fan-favourites, so make sure you’ve got a top-notch selection on your list.

🌸 From Château Minuty, Rose et Or is elegant, full-bodied and crisp. On the palate, it is complex with a lot of freshness and finesse which reveals grapefruit, rose, and white peach notes. Perfect for pairing with meaty oysters, Madagascar shrimp, shellfish, exotic dishes like pad thai, and fresh young cheeses. For dessert, think chocolate pastries or exotic fruit sorbets.

💻 Order now from Tennent’s Direct here: https://bit.ly/3Yao3kx

🍹 Bring the sunshine vibes to your bar with a Passionfruit Martini! Research shows that 65% of customers want to see mor...
20/07/2024

🍹 Bring the sunshine vibes to your bar with a Passionfruit Martini!

Research shows that 65% of customers want to see more fruity flavours on cocktail lists. As we continue to enjoy summer, make sure your summery sips are packed full of fruity refreshments to satisfy customers wants.

The perfect base for your summer cocktails, Smirnoff vodka needs no introduction. Tropical, fruity, and sweet, make the Smirnoff Passionfruit Martini! Add 50ml Smirnoff No.21 Vodka, 25ml passionfruit liqueur, 15ml vanilla syrup, 35ml passionfruit juice to a cocktail shaker filled with ice. Shake and strain into a martini glass and garnish with half a passionfruit.

On offer at Tennent’s Direct. Order now here: https://bit.ly/4a2xCpf

It's  ! 🍹 47% of customers love classic cocktails, making the Daiquiri a must-have on your cocktail list. Its versatilit...
19/07/2024

It's ! 🍹

47% of customers love classic cocktails, making the Daiquiri a must-have on your cocktail list. Its versatility lends itself well to experimentation, so your bartenders can get creative with making something your customers will love.

Getting the balance right is key in this cocktail, so make sure you’re using high quality ingredients, like Bacardi Carta Blanca. This sublime rum doesn't dominate other flavours or disappear when mixed, making it perfect for rum cocktails. Will you be getting creative today or keep it classic with your Daiquiri serves?

On offer at Tennent’s Direct. Order now here: https://bit.ly/3WbAeef

🍸 Research from PROOF Insight shows that nearly 46% of premium bars now list a cocktail with still wine, up from just 27...
18/07/2024

🍸 Research from PROOF Insight shows that nearly 46% of premium bars now list a cocktail with still wine, up from just 27% last year.

🍊 Orange wine is gaining popularity in the on-trade, sparking interest among adventurous wine drinkers. Adding orange wine cocktails to your menu is a great way to introduce customers to this unique style.

🧡 The Orange Gold from Gérard Bertrand is the perfect base for a summer spritz. It’s full and dense on the palate, with lingering aromas and a harmonious tannin structure. To make the Orange Gold cocktail mix: 100ml Orange Gold, 40ml Bergamot liqueur, 10cl Green cardamom syrup, 50ml tonic into an ice filled glass and garnish with an orange slice

Order from Tennent’s Direct here: https://bit.ly/469mOEa

🎀 Rosé is on the rise!😍 With one-third of Brits enjoying pink wines in on-trade venues and 21% drinking it more often th...
17/07/2024

🎀 Rosé is on the rise!

😍 With one-third of Brits enjoying pink wines in on-trade venues and 21% drinking it more often than last year, according to CGA by Nielsen IQ research. Estandon Héritage Rosé is the perfect pink for your customers to sip all summer long.

🌸 Made from classic Provencal grapes - Cinsault, Grenache, and Syrah - grown on the sunny slopes of the Massif des Maures, this rosé undergoes a short, cool maceration and controlled fermentation. It boasts a pale salmon-pink hue with lychee-coloured highlights and fresh aromas of peach and pear on a soft, well-balanced palate.

💻 Order now from Tennent’s Direct and delight your customers with this standout rosé: https://bit.ly/4cLvuTH

🌞 Nothing quite beats an Aperol Spritz in the sun (when it comes out)! 🍹 It’s no surprise that spritz cocktail sales tri...
16/07/2024

🌞 Nothing quite beats an Aperol Spritz in the sun (when it comes out)!

🍹 It’s no surprise that spritz cocktail sales tripled during 2023, with their refreshing flavours make them perfect for sipping in the summer.

🍊 The vibrant orange icon, Aperol, adds a fresh bittersweet taste that brightens every toast with friends. To make the perfect Aperol Spritz, fill a large wine glass with ice and add 75ml of Prosecco D.O.C, 50ml of Aperol, top with 25ml of soda, and garnish with an orange slice.

On offer at Tennent’s Direct. Order now here: https://bit.ly/3W4Jnp0

🥃 Raise a dram for our  ! 😍  Whisky lovers are a valuable demographic, often spending a little more to get a better-qual...
15/07/2024

🥃 Raise a dram for our !

😍 Whisky lovers are a valuable demographic, often spending a little more to get a better-quality drink. According to CGA, on-trade whisky sales in 2023 nearly hit £1 billion, with whisky drinkers spending an average of £126 per month on dining and drinks - £27 more than the average consumer!

✨ Attract customers with The Famous Grouse, Scotland’s favourite blend of the finest malts and exceptional grain whiskies. This rich, sweet, well-rounded whisky has a golden hue and a well-balanced oak aroma. It's perfect for a highball favourite, Grouse & Ginger: The Famous Grouse served over ice with ginger ale and a wedge of lime.

On offer at Tennent’s Direct. Order now here: https://bit.ly/4cHxxIp

⚽ It’s kick-off time!  Our Customer Marketing Manager, Lorne Graham is enjoying today’s football antics with either a re...
14/07/2024

⚽ It’s kick-off time!

Our Customer Marketing Manager, Lorne Graham is enjoying today’s football antics with either a refreshing Orchard Pig cider or a crisp pint of the Big T, Tennent’s Lager.

As beer and cider sales increase the most during big sporting events, make sure you've got your kegs in order, taps prepped and fridges full. Cheers to an epic final of !

Browse our full range and stock up for the rest of this year's summer of sport at Tennent's Direct.

⚽ Ready for the   Final tomorrow? 🍺 During last weekend's Euros antics, sales of world lagers were up 44.4%. And in gene...
13/07/2024

⚽ Ready for the Final tomorrow?

🍺 During last weekend's Euros antics, sales of world lagers were up 44.4%. And in general, the category is booming, making up over 1 in 4 pints sold in the UK and reaching 26% of total beer volume in 2023. This trend is set to continue, so take your customers on a European adventure with your draught selection!

😍 Heverlee, a crisp and refreshing Belgian lager, is a favourite in the Scottish on-trade. Brewed with the finest Saaz hops, it offers a distinctly bitter aroma that perfectly balances the subtle honey sweetness of the malt and maize mash. Perfect for sipping during those match moments.

Order now from Tennent’s Direct here: https://bit.ly/3TZl6jg

🍾 Raise a glass to  !  🎉 With drinks-led occasions on the rise, consumers are loving easy-drinking styles like rosé and ...
12/07/2024

🍾 Raise a glass to !

🎉 With drinks-led occasions on the rise, consumers are loving easy-drinking styles like rosé and white wines. 21% of wine drinkers now typically sparkling rosé, so why not add a pink twist to your Cava listings?

🌹 Roger Goulart Brut Coral Rosé Cava is a standout choice. Made from Garnacha (70%) and Pinot Noir (30%) in Spain's Penedés region, this rosé Cava has a pale colour, crisp fresh palate, and soft summer fruit flavours with a silky finish. Perfect with grilled and roasted white meats.

💻 Order now at Tennent’s Direct here: https://bit.ly/3VZQXB5

Cheers to  ! 🍹 With 47% of drinkers loving classic cocktails, a Mojito is a must-have on your cocktail lists. This favou...
11/07/2024

Cheers to ! 🍹

With 47% of drinkers loving classic cocktails, a Mojito is a must-have on your cocktail lists. This favourite serve has five simple ingredients: white rum, sugar, lime juice, soda water, and mint. Its blend of sweet, citrus, and minty flavours make it a top summer drink.

Make yours with Havana Club 3! Made and aged in Cuba from local sugarcane molasses, this white rum blends fresh sugarcane and fruity Caribbean notes. It's the perfect go-to for authentic Mojitos and Daiquiris.

On offer at Tennent’s Direct. Order now here: https://bit.ly/3Y0fR6u

🎵 Alexa, play "Escape" by Rupert Holmes! 🥥 Today is  , and we're sure a dreamy, coconutty cocktail is just what your cus...
10/07/2024

🎵 Alexa, play "Escape" by Rupert Holmes!

🥥 Today is , and we're sure a dreamy, coconutty cocktail is just what your customers need to 'escape' the rainy weather. As “retro” cocktails are coming back into the spotlight, make sure you're using high-quality ingredients to make these classic drinks enjoyable and memorable for your customers.

🍍 There’s no better partner to a Piña Colada than Malibu Rum. To make the ultimate summer classic, mix 50ml Malibu Original, 75ml pineapple juice, and 25ml coconut cream in an ice-filled shaker. Strain into a highball glass and garnish with a pineapple wedge.

On offer at Tennent’s Direct. Order now here: https://bit.ly/45Y6zcY

🚨 Entries for the 2024 Footprint Drinks Sustainability Awards have been extended until midnight on Friday 19th July! 🚨 🌿...
09/07/2024

🚨 Entries for the 2024 Footprint Drinks Sustainability Awards have been extended until midnight on Friday 19th July! 🚨

🌿 We are proud to sponsor these prestigious awards, which offer organisations a chance to showcase the strides they have made in contributing to the sustainability of both the industry and the planet. The Drinks Sustainability Awards celebrate the work organisations are doing for the benefit of the planet, their consumers, and the industry at large. Regardless of size, drinks businesses, suppliers, and stakeholders across the on-trade can enter.

🔗 For more details and to enter, follow the link: https://bit.ly/4cQ3nCo

🏁 The F1 British Grand Prix is zooming onto screens today!😍 Pubs can look forward to a boost in spending from F1 fans, a...
07/07/2024

🏁 The F1 British Grand Prix is zooming onto screens today!

😍 Pubs can look forward to a boost in spending from F1 fans, as research shows that the average monthly spend on food and drink by F1 watchers is 42% higher than pub and bar customers who don't watch sports.

🍾 To help your customers celebrate like winners, make sure to stock official F1 partner, Ferrari Trento. Founded in 1902 in Trento by Giulio Ferrari and since 1952 run by the Lunelli family since 1952, Ferrari is Italy’s leading traditional method winery and a symbol of the Italian Art of Living. Ferrari Trento was named three times “Sparkling Wine Producer of the Year” by The Champagne and Sparkling Wine World Championships.

Browse and order the Ferrari range on Tennent's Direct here: https://bit.ly/3RSeBOM

06/07/2024

⚽ has given the Scottish on-trade a significant boost!

🍺 During Scotland's group stage games, an additional 5.4 million pints were poured, equating to 170 extra pints per pub and a 21.9% increase in draught sales compared to the same days in 2023. Even though Scotland's Euro journey has ended, world lager demand remains high, with a 36.2% sales uplift since the tournament began.

🍻 For football fans out to enjoy these final stages of the tournament, a versatile beer range is essential. Menabrea UK is the perfect Italian lager to delight customers seeking a delicious and premium beer. This Italian Alpine Birra is packed with flavour and has a refined taste - it's perfect with food or enjoyed on its own.

On offer at Tennent's Direct for £23.99 per case, exclusive to select customers.

🌟 Entries for the 2024 Footprint Drinks Sustainability Awards close tonight at midnight!🌿 The Drinks Sustainability Awar...
05/07/2024

🌟 Entries for the 2024 Footprint Drinks Sustainability Awards close tonight at midnight!

🌿 The Drinks Sustainability Awards serve as a benchmark for recognising sustainability and responsible business practices within the drinks industry. These awards celebrate the work organisations are doing for the benefit of the planet, their consumers, and the industry at large. Regardless of size, drinks businesses, suppliers, and stakeholders across the on-trade can enter.

🔗 For more details and to enter, follow the link: https://bit.ly/4cQ3nCo

Yesterday, some of our team were invited to visit Balfour Winery to experience and learn more about some of the finest E...
05/07/2024

Yesterday, some of our team were invited to visit Balfour Winery to experience and learn more about some of the finest English wines in the South.

This family-run vineyard spans 200 acres across the picturesque Hush Heath Estate. Impressively, the entire wine journey - from soil to bottle - has been managed by the same dedicated team for three generations. Balfour have over 20 year's experience producing award winning English wines. With dense oak forests and quality vineyards planted side by side, the conservation on their home at Hush Heath Estate is at the heart of what they do.

With sparkling wines receiving international acclaim and holding their own amongst the finest Champagnes, and exciting still wines coming to the fore, English wines are fast becoming a force to be reckoned with. A huge thanks to the Balfour team for sharing their expertise and passion with us!

✨ With   in full swing, the   quarter finals this weekend, and F1's British Grand Prix on Sunday, there's plenty of key ...
02/07/2024

✨ With in full swing, the quarter finals this weekend, and F1's British Grand Prix on Sunday, there's plenty of key sporting events that will help drive footfall and sales in your venue.

⚽ Beer and cider are top choices among football fans, with sales of both growing by 9.4% during the 2020 Euros tournament. As many customers make an occasion out of visiting the on-trade to see live sports, consider drawing the fans in with some tasty food and drink deals to encourage longer dwell time before, during, and after a match.

🍻 Innis & Gunn Lager is perfect for moments to savour and is a great partner to a range of tasty dishes. This crisp, light, expertly balanced beer is brewed with naked golden oats to ensure a truly refreshing finish.

Ordre now from Tennent’s Direct here: https://bit.ly/4eMHjug

🎾 This year's epic summer of sport is still going!🍹 As   bounces onto the scene today, what could be better to serve tha...
01/07/2024

🎾 This year's epic summer of sport is still going!

🍹 As bounces onto the scene today, what could be better to serve than British summertime icon and an official partner of the tournament, Pimm's?

😍 Known for its refreshing and versatile nature, make time for in your bar! In a jug filled with ice, pour 250ml Pimm's, 500ml lemonade and add freshly cut lemon, oranges, cucumbers and mint leaves. Stir and it's ready to serve.

Order now from Tennent’s Direct here: https://bit.ly/3RO0eLe

Diageo

😍 With the Tour de France beginning and   in full swing, have you updated your wine list for the summer of sports? 🎀 Tak...
30/06/2024

😍 With the Tour de France beginning and in full swing, have you updated your wine list for the summer of sports?

🎀 Taking a 28% share, wine is the most popular drink of choice among women during major sporting events. And as many customers prefer a refreshing light wine during the summer months, make sure you’re spotlighting your summer hits such as crisp whites and fruity rosés.

🌹 M de Minuty Rosé is a fabulous choice, sourced from the best vineyards of the Côtes de Provence. This blend of Grenache, Cinsault, and Syrah grapes offers a light, bright colour with a fresh aroma of red currants and orange peel. The palate is smooth, fresh, and crisp with well-balanced acidity. Perfect for sipping in the sunshine!

💻 Order now at Tennent’s Direct.

😍 Ready to rum & roll? 🥃 Last year, rum took a 14% share of spirits sales, marking the second consecutive year of growth...
28/06/2024

😍 Ready to rum & roll?

🥃 Last year, rum took a 14% share of spirits sales, marking the second consecutive year of growth. It's super versatile and can be used in heaps of serves or cocktails - with a huge range of styles, there’s something to suit every palate.

✨ Enter Captain Morgan Original Spiced Gold, perfect for mixing into a simple rum and coke, or crafting into some creative cocktails, like a Captain Mai Tai. Mix 35ml Captain Morgan Original Spiced Gold, 10ml orange liqueur, 25ml lime juice, 10ml sugar syrup, and 50ml pineapple juice in an ice-filled shaker. Shake and strain into a tall glass filled with ice and garnish with a slice of pineapple. 🍍

Order now from Tennent’s Direct here: https://bit.ly/3zos7U3

🎀 Rosé is still on the rise!  🥂 Having soared in popularity in recent years, our love for rosé shows no signs of slowing...
27/06/2024

🎀 Rosé is still on the rise!

🥂 Having soared in popularity in recent years, our love for rosé shows no signs of slowing down. Research has found that nearly three-quarters of rosé drinkers consider it suitable for all occasions, with 42% choosing it for both food and drink-led events. And 21% of wine drinkers now typically drink sparkling rosé, which beats champagne at 19%, so there’s a great opportunity for venues to spotlight their pink sparklers for special occasions.

💗 Perfect for injecting some glamour into any celebration, Bottega Rose Gold is a Pinot Noir sparkling rosé that has fine, persistent bubbles, with elegant aromas of floral and fruity notes of berries, currants, and wild strawberries. Fresh and delicate with balanced acidity.

Get it on your wine list by ordering online at Tennent’s Direct here: https://bit.ly/3KZ4P9I

Bottega Gold

🌞 "Alexa, play 'Tequila' by The Champs!’’ 😍 Mexican spirits are hotter than ever, with no signs of slowing down. In summ...
26/06/2024

🌞 "Alexa, play 'Tequila' by The Champs!’’

😍 Mexican spirits are hotter than ever, with no signs of slowing down. In summer 2023, the Margarita was the 4th most Googled cocktail! As customers continue to experiment with the flavour's tequila can deliver, make sure you have a well-rounded range to suit all tastes.

🍸 Meet Jose Cuervo Silver, a true silver tequila that's the epitome of smoothness. Crafted by the master distillers at La Rojeña, this unique blend features tones of agave, caramel, and fresh herbs. Perfect for bartenders looking to create the ultimate Margarita or put a twist on other classic cocktails.

On offer at Tennent’s Direct, order now here: https://bit.ly/3JH5dsI

24/06/2024

⚽ Although we’re gutted that Scotland are now out of , we’re excited for the sunny days and summer of sport that is still ahead of us!

☀ As we embrace the summer months, 63% of customers visit the pub more often, with cider being a top choice for the warmer days. Packed full of West Country apples, The Orchard Pig cider is perfect for friends to enjoy in the sunshine. For those who prefer a crisp cider with a zesty note, try Reveller. It also makes the perfect pair with snacks like tortilla chips and guacamole!

On offer at Tennent's Direct £17.69 per 12 x 500ml case. Order now https://bit.ly/3FeYOCQ

*T&Cs apply. Exclusively available to select customers.

23/06/2024

🏴 What’s your predictions for the Scotland v Hungary match today?

🍻 No matter the outcome, there’s nowhere better to cheer on the Tartan Army than in our favourite pubs and bars, with a crisp pint of Tennent’s at the ready.

⚽️ Having sporting décor displayed, special offers promoted and screens at the ready to show the game as fans watch on is key to making customers’ experience at your venue unforgettable. Find out what the team at O'Neill's Merchant Square predictions are for the Scotland vs Hungary game tonight.

Sign in or register now at Tennent’s Direct to ensure you don’t miss out on the best deals on the best products during Euro 2024: https://bit.ly/3FeYOCQ

🥂 Cheers to  ! 💗 French rosé saw a surge in demand last summer, with volume share increasing by 1.3%. This trend is led ...
22/06/2024

🥂 Cheers to !

💗 French rosé saw a surge in demand last summer, with volume share increasing by 1.3%. This trend is led by pale and elegant Provence rosés that are especially popular during the hotter months and are a go-to choice for many customers looking to enjoy a tipple in beer gardens on those warm summer days.

🎀 The Ultimate Provence AOP Cotes de Provence is a fresh wine that boasts layers of raspberry and strawberry on the nose, leading to a fruity yet spicy palate. With great acidity for food pairing and a rounded finish for enjoying on its own, it's the perfect addition to any wine list.

Order now at Tennent’s Direct here: https://bit.ly/3VBeVlX

21/06/2024

⚽️ Scotland very well might make it out of the group stages, are you ready?

🏴󠁧󠁢󠁳󠁣󠁴󠁿 As Scotland take on Hungary on Sunday, bars across the country are getting prepped to host the crowds of fans who are out to support our national team.

🍻 We caught up with the guys at O'Neill's Merchant Square to find out how their bar has thrived since the started. Danny, General Manager, chats us through how we’ve helped them prepare for the Euros, his game predictions and what trends he expects to see more of over this summer of sport.

👏🏼 Cheers to the team for spending the day with us!

Sign in or register now at Tennent’s Direct to stock up on your customer’s favourite at unbeatable prices.

20/06/2024

⚽ Has the helped boost sales in your venue so far?

🍻 The latest insights have found that the first weekend of the tournament saw and average of 107 extra pints sold per pub in Scotland, versus the same period in 2023. Sales are predicted to soar even more as the tournament continues and Scotland are still in with a chance to make it through to the group stages.

🍏 Many fans opt for a refreshing cider as they watch big games and 2 in 5 drinkers say they prefer their cider in packaged format, so make sure you have standout favourites on display in your fridges. Magners Original is a must-have in any bar, with its crisp, refreshing taste making it the perfect partner to those match day moments.

On offer at Tennent's Direct £12.69 per 12 x 568ml case. Order now.

*T&Cs apply. Exclusively available to select customers.

🏴 The sun is out and   is in full swing!🍻We’re thrilled to have supported O'Neill's Merchant Square in their preparation...
19/06/2024

🏴 The sun is out and is in full swing!

🍻We’re thrilled to have supported O'Neill's Merchant Square in their preparation for , with premium Tennent's Lager POS materials and all the drinks essentials to create the perfect environment for their customers to enjoy the match in.

⚽ With Scotland facing Switzerland at 8pm, tonight's atmosphere promises to be electric. O’Neill’s big screens are strategically placed throughout the bar, ensuring every customer has a prime view of the action. We asked General Manager Danny for his predictions for tonight - a promising 2-2 result is his guess. Tune in tomorrow for our interview with the team!

👏 Across Scotland, pubs are experiencing a surge in footfall and increased dwell time, thanks to the buzz of this international tournament. Ensure your venue is equally prepared to capture the excitement by signing in or registering now at Tennent’s Direct to access the best deals on top products throughout Euro 2024 and beyond.

Sign in or register now here: https://bit.ly/3FeYOCQ

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