30/04/2025
The 21st Century has to go down as one of the worst centuries ever, and that's saying something compared to some previous centuries.
Protect your children from these propergandarists
The retailer Lush Cosmetics put an information leaflet that made unfounded claims of a global conspiracy against transgender people in the party bags of seven and eight-year-old children.
Young girls attending a birthday event at one of the chain’s outlets, where they made bath bombs and soaps, were handed the 24-page booklet alongside products when they left.
The document claims on its opening page that trans people have been targeted by a “calculated media assault” designed to “distract from global crises”. It explains that the media is trying to “shift attention from those nicely off, while the rest of us struggle”.
It also claims that the media is “encouraging violence” against trans people and that many lives had been devastated by a “tidal wave of hate”.
The document, which was written by the charity TransActual and produced by Lush “in solidarity and allyship with trans people”, goes on to explain some of the terms that trans people use to identify themselves.
It says: “Some may consider themselves trans. Others do not. People may also identify as gender-queer (GQ), gender-fluid, agender, nongender, third gender, bi-gender, trans man, trans woman, and neutrois.” The leaflet also explains “intersectionality”, stating that while it “sounds complicated”, it is “actually, very simple”.
“It just means that we are all subject to multiple forms of inequality or disadvantage (or privilege and advantage).”
The document compares modern America with N**i Germany. It says: “In the 1930s, the N**is destroyed the world’s first gender clinic. They burned its books, and sent trans people to concentration camps. Much learning was lost.
“There are echoes of that in the USA today, as trans individuals see their passports confiscated, birth certificates torn up, history erased, healthcare banned and legal protections removed.”
It then tells the story of a trans student in the US who killed herself after her Saudi Arabian family “hired lawyers and fixers” to take her back home.
The leaflet includes a section on the Cass Review and puberty blockers. It claims that Dr Hilary Cass’s independent study of gender identity services for children “set a standard of proof” that is “unique to trans healthcare”. It then states that puberty blockers have been banned even though they have “no major side-effects”.
The Cass Review says that the available evidence suggests puberty blockers can compromise bone density in growing adolescents and may reduce psychological functioning.
One mother who attended the party described the leaflet as “fully propaganda in tone” and questioned its appropriateness for young children.
The woman, who did not want to be named, said: “I feel fairly ‘live and let live’ about what people over 18 want to do but to put this in bags going home with seven-year-old girls seems really shocking to me. Pretty sure nobody is handing these out to little boys at football parties.”
Lush has printed 20,000 of the leaflets and distributed them to its 101 stores across the UK. Alongside the leaflet, it sells a “Liberation” bath bomb in the colour of the trans flag, for which 75 per cent of proceeds going to TransActual and My Genderation, another campaign group.
The retailer has said that the campaign was necessary because trans people had recently “come under increasing attacks in certain political and cultural spheres”. This month the Supreme Court unanimously determined that, within the context of the Equality Act, the terms “woman” and “s*x” refer exclusively to biological s*x at birth.
Fiona McAnena, of the charity S*x Matters, described the leaflet as “shocking propaganda” and a “shameful new low”.
She said: “The fact that Lush is presenting the story of a su***de to seven-year-old girls and telling them that puberty blockers have ‘no major side-effects’ is, frankly, a serious safeguarding matter. Parents need to know what they are exposing their children to if they let them attend events at Lush.
“The evidence runs completely counter to the alarmist and desperate claims of trans activists.”
