09/07/2025
The neon lights are bright on the new Crowned Heads Broadway.
For years, Crowned Heads has generally shied away from using “Crowned Heads” as part of its cigar’s names, but now it is leaning into the Crowned Heads part, while also introducing a new logo for the company and a new look that will expand to existing lines.
The new Crowned Heads Broadway shows off the new branding. As with many of the company’s ci**rs, it also pays tribute to Crowned Heads’ home in Nashville. The Crowned Heads Broadway uses a Connecticut broadleaf wrapper over a binder from Jalapa, Nicaragua and fillers from Estelí, Jalapa and Ometepe, Nicaragua. It is made at Nicaragua American Ci**rs S.A., a factory that enjoys a very close relationship with Oliva To***co Co., one of the preeminent broadleaf suppliers.
The name is a reference to Broadway, an area of downtown Nashville that is famous for its bars, restaurants and music.
“Some of our most popular releases over the years have utilized Connecticut Broadleaf wrappers,” said Jon Huber, co-founder of Crowned Heads, in a press release. “When we were contemplating a new brand, the thought of taking a ‘Broad(leaf)-way’ approach towards it, coupled with the fact that Nashville’s lower Broadway district has become something of legend as a destination, was serendipitous.”
Crowned Heads Broadway features the company’s new logo and its new secondary band. Crowned Heads is planning to update existing lines with branding that is remarkably similar to the new Broadway line, including both the new Crowned Heads logo and secondary band, which will identify each line via text. Those updates will be radical rebrands of some of its existing lines, which will begin this year.
“We’ve discovered that while many people recognized ‘Crowned Heads,’ and were also familiar with some of the brands in our portfolio, many were not connecting the dots that we were responsible for such brands as Mil Días, Mil DíasMaduro, La Imperiosa, etc.,” said Huber. “We strongly believe that this new branding approach will better unify our portfolio, and also help to quickly identify and recognize the Crowned Heads family of brands.
Crowned Heads Broadway Toro (6 1/2 x 54) — $12.95