Persona Wine

Persona Wine Persona Wine is a friendly and judgement free retail wine shop.

Chef Chris said he wanted a dry Riesling soooo … ta-da we delivered. 2022 Immich-Batterieberg ‘CAI’ :: 100% Riesling The...
03/21/2025

Chef Chris said he wanted a dry Riesling soooo … ta-da we delivered.

2022 Immich-Batterieberg ‘CAI’ :: 100% Riesling

The Immich family history in the Mosel dates back to the Middle Ages, when Prince Von Esch possessed the 12th century building. So yea, there’s some history and they know what they’re doing. It’s dry, fresh, high acidity, like a fresh squeezed lemon bomb.

Come snag a bottle. Happy Friday!



Doesn’t get much cuter than this adorable rosé from  and bonus points that it’s delicious. 2024 Reeve ‘Remy Saves the Se...
03/20/2025

Doesn’t get much cuter than this adorable rosé from and bonus points that it’s delicious.

2024 Reeve ‘Remy Saves the Sea’ :: 100% Carignan

The Carignan comes from a vineyard in Mendocino County and the vines are 80 years old x grown on red clay soils. Hand picked and gently pressed whole cluster into tank. This baby is fresh, ripe raspberry, touch of peach, and kiss of orange zest with sea spray.

This a joint project between Reeve and his daughter, Remy to promote ocean conservation. The goal is to raise money and awareness for issues surrounding the health of oceans. Pretty flippin cool.



Ever had a Lebanese skin contact wine? No? Ok, I got you. 2023 Mersel ‘Phoenix’ :: 100% Merwah Coming from Dimane, Qannb...
03/18/2025

Ever had a Lebanese skin contact wine? No? Ok, I got you.

2023 Mersel ‘Phoenix’ :: 100% Merwah

Coming from Dimane, Qannboubine Valley, Lebanon. 150 year old vines, dry farmed at 1600m altitude. Skin fermented for 3 weeks. Native yeast, natural ambient cold settling, no fining, no filtering.



Beaujolais freaks, stand up. 2022 La Dernière Goutte ‘Moonwalk’ :: Gamay Lemme tell you about this stunner. It’s giving ...
03/15/2025

Beaujolais freaks, stand up.

2022 La Dernière Goutte ‘Moonwalk’ :: Gamay

Lemme tell you about this stunner. It’s giving notes of cranberry jam, ripe strawberries, with a kiss of earthy umami. You haven’t lived until you’ve tasted this beauty.



I have a feeling that we’re gonna be drinking more domestics in the near future and luckily we are stocked with some rea...
03/13/2025

I have a feeling that we’re gonna be drinking more domestics in the near future and luckily we are stocked with some real bangers from our fav producers. Introducing a newbie to the shop from !

2023 Barbichette ‘Le Blanc’ :: Riesling

Lil green apple, white peach, key lime, balanced acidity, slightly round, dry, super pretty

Also, pretty fitting that I just found out it’s National Riesling Day. Come snag a bottle



Happy International Women’s Day to all my girlies and beyond 🤘🏽•••
03/08/2025

Happy International Women’s Day to all my girlies and beyond 🤘🏽



Who’s ready for the next heater at Persona?? Join us on Saturday 3/22 for an epic day with  x  pouring some very special...
03/08/2025

Who’s ready for the next heater at Persona??

Join us on Saturday 3/22 for an epic day with x pouring some very special spanish wines from !

In addition, we will have the lovely selling her handmade jewelry and vintage barware 🤍

It’s from 3-7 and per usual, the tasting is free. Bring your friends, fam, or ride solo. Let’s have some fun, right?

Ya’ll said it was so nice that we ordered it twice. 2023 The Marigny ‘White Ferrari’ :: 100% Sauv Blanc Aromatic, salty ...
03/07/2025

Ya’ll said it was so nice that we ordered it twice.

2023 The Marigny ‘White Ferrari’ :: 100% Sauv Blanc

Aromatic, salty peach rings, ruby red grapefruit, wildly expressive skin contact baddie



Who’s ready to shop with me? I have some tasties being delivered today AND it’s tasting day. So, let’s have some fun, ok...
03/05/2025

Who’s ready to shop with me? I have some tasties being delivered today AND it’s tasting day. So, let’s have some fun, ok? K, kisses.



Hello, gorgeous. New  just hit and hot diggity, she’s 🔥. 2023 Jolie Laide ‘Glou d’Etat’ :: 38% Valdiguie, 33% Mourvèdre,...
03/01/2025

Hello, gorgeous. New just hit and hot diggity, she’s 🔥.

2023 Jolie Laide ‘Glou d’Etat’ :: 38% Valdiguie, 33% Mourvèdre, 17% Grenache, 12% other red varietals

This red blend is made with carbonic maceration, before being foot-crushed and left to complete fermentation with whole clusters, creating a lighter profile.

Fresh aromatics, raspberry, violets, juice, crushable chillable red



Don’t let the dark bottle fool you, this wine occupies that beautiful space between rosé and red. We love Alsatian wines...
02/27/2025

Don’t let the dark bottle fool you, this wine occupies that beautiful space between rosé and red. We love Alsatian wines around here and think it’s the perfect pairing with today’s weather.

2020 Domaine in Black ‘Chien Noir Chat Blanc’

Direct press of Auxerrois from 40 year old vines planted over clay, in which the skins of Pinot Noir are infused for a fortnight before pressing off to vat for a short rest.

Light, refreshing, lil cranberry, zippy, fun.



Hello friends and happy tasting day! Who’s ready to pop some new domestics to the shop? I sure am. Per usual, it’s free,...
02/26/2025

Hello friends and happy tasting day! Who’s ready to pop some new domestics to the shop? I sure am.

Per usual, it’s free, it’s from 5-7, and it’s fun. Also, is a true inspiration. K, see ya later

📸:



She’s baaaaaack by popular demand. And we love. 2023 ‘Crane Mesa’ Pinot Gris from the one and only  100% skin-fermented ...
02/22/2025

She’s baaaaaack by popular demand. And we love.

2023 ‘Crane Mesa’ Pinot Gris from the one and only

100% skin-fermented Pinot Gris with varying amounts of whole-cluster per batch. Aged in barrel for 6 months and then blended into stainless steel.

We talkin orange peel, jasmine tea, juicy peaches, bright acidity, and balanced tannins. The skin contact wine of your dreams.



Yooo, it’s the weekend. The cold snap is supposedly over. Let’s get weird with our friends and fam. You know, sip some w...
02/21/2025

Yooo, it’s the weekend. The cold snap is supposedly over. Let’s get weird with our friends and fam. You know, sip some wine and as Lloyd Christmas says “put out the vibe”.

📸:



Kinda been a bit obsessed with Les Maisons Brûlées lately and for good reason because they make exceptionally beautiful ...
02/20/2025

Kinda been a bit obsessed with Les Maisons Brûlées lately and for good reason because they make exceptionally beautiful wines.

2022 ‘R2L’O’ - 35% Pinot Noir, 20% Pineau d’Aunis, & 45% Gamay

Macerated in whole clusters for about 10 days and aged in a mix of foudres. This wine is light and lean, silky, balanced acidity, crunchy red fruit with a touch of spice. She’s quite lovely.



Welcoming  to the shop! We are v v v excited about this. 2023 Chardonnay from the Willamette Valley, Oregon. People like...
02/13/2025

Welcoming to the shop! We are v v v excited about this.

2023 Chardonnay from the Willamette Valley, Oregon.

People like to talk trash on chard, but we are here to set the record straight. Chardonnay rips when done right and this one is serving.

Fossil & Fawn work with old vine, Chardonnay that retains downright nervy acidity even though barrel aging is done in combination of older French oak and newer Oregon oak.

It’s rich, like fresh brioche topped with honeycomb, preserved lemon, and toasted coconut. Dare I say the white burg of the west? Yea, I said it.



It’s Friday, let’s ride. Come grab your goodies. I have every style of wine for every occasion. Yerp 📸:  •••            ...
02/07/2025

It’s Friday, let’s ride. Come grab your goodies. I have every style of wine for every occasion. Yerp

📸:



Hello, pretty baby. New drop from  has landed and it’s sexy. 2020 Iruai ‘Giallo’ :: Nebbiolo - CA AVAGiallo refers to th...
02/06/2025

Hello, pretty baby. New drop from has landed and it’s sexy.

2020 Iruai ‘Giallo’ :: Nebbiolo - CA AVA

Giallo refers to the hyper stylized, pulpy horror films that came out of Italy in the 60’s, 70’s, and 80’s. This is wine is made from Nebbiolo grown at 3,000 ft and aged for 90 days on the skins.

Ripe plum, rose petals, lil chocolate, strawberry lipstick.



Address

2299 Pearl Street Suite 6
Boulder, CO
80302

Opening Hours

Tuesday 12pm - 7pm
Wednesday 12pm - 7pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 12pm - 7pm

Telephone

+13039938836

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