Aayush Waiba (2024)

23/01/2023

21/07/2020

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06/06/2020

09/05/2020

What is the best way to survive and thrive during these uncertain times? ⁣
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One way is to 'copy and paste' what others have done during economic downturns in the past. Why? Because success leaves clues. Let's take Kellogg, for example… ⁣
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During the great depression of the 1930s, other prominent cereal brands were pulling back. But Kellogg decided to take unprecedented risks: ⁣
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Rather than assuming what their people would and wouldn't value, they targeted their customer's changing needs. ⁣
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Rather than cutting back on advertising and marketing, they increased their ad budget. ⁣
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Rather than repeat old practices, they pivoted. Their 'Snap, Crackle, and Pop' campaign for Rice Krispies appeared on the radio instead of print. ⁣
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Do you think Kellogg's risks paid off? ⁣
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After all, they are still one of the most recognized cereal brands around the globe today...⁣
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So which of their strategies will you 'copy and paste' in your business so that you too can thrive? ⁣
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But if you're wondering how you can make sure that the risks you take don't cost you everything, you're not alone. That's a valid concern during these uncertain times. ⁣
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In my experience, the best way to avoid mistakes is to consult with other experienced entrepreneurs. Why? Because the most successful ones have discovered what works through a lot of trial and error. So their insights come directly from their experiences. ⁣

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Aayush Waiba