Admiring cherry blossoms over sips of sake and food has been a popular tradition in Japan since the 18th century, when Daishichi started producing sake and which follows the era of the TV series “The Shogun".
Old paintings, including a famous piece by legendary "ukiyoe" artist Hiroshige Utagawa, portray women and men in kimono picnicking under cherry blossoms and sharing sake and food.
Sake, nicknamed "a blessing from the heaven" at the time, was also ubiquitous at other seasonal and major life celebrations such as summertime fireworks, listening to the sounds of insects in autumn evenings, and weddings.
Enjoy great moments to the fullest. Kanpai!
(You can find more on how people in Japan enjoyed sake in the 18th-19th centuries when the country was closed to much of the rest of the world, as well as the old paintings portraying such scenes, here: https://kokushu-museum.com/en/ukiyoe/ukiyoe-theme1/)
Happy World Sake Day!
Daishichi will start its 271st year of sake-making this month.
We are looking forward to brewing more sake that help create a special moment for you and your loved ones.
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We pressed the first batch of sake for the season yesterday!
According to our 270-year-old tradition, Daishichi Master Brewer Takanobu Sato and his team of brewers crafted and hang the new "sugidama" or cedar ball at the entrance of our brewery, replacing an old one from last year.
Before the age of the internet, hanging a new sugidama was a way for brewers to inform their neighbors of the birth of the first batch of sake for the season.
We are happy to let you know that the first batch is looking great and are fully motivated to produce more of amazing sake in the coming months.
The sake pressed today will be matured for at least a year before shipping, just as all Daishichi sake is.
Thank you for wishing us luck for continued success in the season!
Let us share with you a video filmed by Daishichi President Hideharu Ohta of the Nihonmatsu Lantern Festival, our favorite annual festival, held last weekend!
According to the over three centuries of tradition, large floats carrying lanterns and taiko drummers paraded through the old castle city to their final destination of the Nihonmatsu Shrine and lit up beautifully the streets around our brewery and the Kasumigajo castle park, as well as the faces of local and visiting spectators.
We are now fully energized and ready to get to work for a new sake brewing season to introduce more of our delicious sake to you around the world. Kanpai!
The men’s choir of Daishichi saluted the god of sake with the traditional sake brewing song, created and passed on by generations of master brewers, during the Koshiki Daoshi end-of-season ceremony earlier this month. The song of sake-making, which was once ubiquitous and is no longer common, is designed to be sung together by brewers to harmonize their handwork, measure the time and keep themselves alert. Our men’s choir was formed in 2008 with volunteers from not just the brewing team but also other sections of our company, including sales and administration staff members, to pass on the tradition of singing the song. The choir has trained with a professional voice teacher and shares their beautiful singing at every ceremonial occasion at Daishichi.
We hope you enjoy the purity of our signature junmai ginjo Masakura.
It’s finally freezing cold in Nihonmatsu! The low temperatures are ideal for sake-brewing as they facilitate the gradual fermentation of moromi, the mash made of yeast starter - hand-crafted by the traditional, labor-intensive kimoto method - steamed rice, koji and water. Sake is brewed at relatively low temperatures (around 6℃ to 15℃), compared to wine and beer. Our brewers monitor and control the parallel fermentation – which is unique to sake and where koji turns starch into sugar and yeast converts sugar into alcohol – of the moromi day and night. The video shows moromi right after the most active fermentation stage.