08/07/2024
Sales results are in for 2023 and it makes for some reading. Looking at the top selling spirit brands of the year (by volume), there are a few clear trends.
Firstly, many brands took a hit in 2023 versus 2022 as the global economy took a turn for the worse. This is being seen by the industry as a post pandemic ‘reset’.
Secondly, as a whisky-centric page, it’s interesting to see the sheer scale of the Indian whisky industry. McDowells - the Indian whisky brand - sold 50% more volume than Johnnie Walker last year.