Tomorrow SIBA will be pouring beers from award-winning independent breweries at the The British Guild of Beer Writers awards and presenting a showcase of Brave Noise beers, brewed in support of the project which describes itself as"A collaboration with a big goal: A safe and discrimination-free beer industry."Here's a snapshot of the brew day at Hand Brew Co
Previous Concept Design winner in the SIBA Business Awards, the @360degbrewing branding is still looking on point at @pubshowuk - go see them on the Beer Writers’ Bar
Justin Hawke of Moor Beer Co winning Brewer of the Year at the British Guild of Beer Writers annual awards!
Assured Independent British Craft Brewers
Assured Independent British Craft Brewers:
You may have seen we've updated our page with a Header Video discussing SIBA's Assured Independent British Craft Brewer campaign. The header video has been cut to just under 90 seconds to fit with facebook's Header Video guidelines but you can watch the full length piece below.
SIBA Independent Brewers Header Video (88 seconds)
This short video highlights SIBA's Assured Independent British Craft Brewer campaign. Visit our page to watch the full five minute piece.
Assured Independent British Craft Brewers
SIBA's Chief Executive Mike Benner, along with a handful of SIBA's 870 brewing members, discuss SIBA's Assured Independent British Craft Brewer campaign.
SIBA is the voice of British brewing and launched the initiative to champion the huge range of fantastic, full-flavoured beers from truly independent local breweries which have captured the excitement of the beer drinking public. As the ‘craft beer’ category has moved into mainstream retailing, SIBA says beer drinkers need more information to help them make informed choices.
Market research commissioned by SIBA shows that 46% of beer drinkers, by far the biggest group, regard craft beer as ‘made by small brewers rather than large corporations’, although one in ten beer drinkers are unsure what the term means. 35% regard craft breweries as ‘artisanal’ with 22% associating the term with ‘small’ and 14% with ‘local’. SIBA claims that all its full brewing members fall into these definitions.
“The passion and innovation of independent brewers together with increasing consumer demand for diversity, provenance and excellence has created the craft beer revolution. It is the biggest thing to have happened to British beer for many years and has helped to revitalise the UK beer market and turn it into the most exciting beer scene in the World. Hundreds of passionate and genuine independent brewers have brought thousands of world-class beers to communities across the UK. However, as the craft beer market has grown it is being flooded with beers from across the world, often from large global brewers. We have launched our ‘Assured’ initiative to help consumers make informed decisions about where their beer comes from and who has brewed it.” Mike Benner, Managing Director of SIBA.
