The Liquor Co. 1977

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The Liquor Co. 1977

Proudly 100% locally owned & operated

LIQUOR EXPRESS WILKINSON - 4144 Wilkinson Rd, Victoria
LIQUOR EXPRESS TILLICUM - 3170 Tillicum Rd, Victoria
LIQUOR EXPRESS ON YATES - 765 Yates St, Victoria
LIQUOR EXPRESS ON KEATING CROSS - 2134 Keating Cross, Saanichton
LIQUOR EXPRESS ESQUIMALT - 1153 Esquimalt Rd (Esquimalt Plaza), Victoria
LIQUOR EXPRESS HARRIS GREEN - 930 View St, Victoria
LIQUOR EXPRESS SIX MILE - 498 Island Highway, Victoria BC
LIQUOR EXPRESS OXY - 278 Selby Street, Nanaimo

18/07/2024

🧀🍷 Check out our first Pairing Guide Series on our Bulletin blog (link in bio). Debbie is pairing cheese and fruits for Saintly - The Good Rosé, part of the ‘77 Rewind (exclusive pricing for members). Become a member to unlock these deals and more! 🧡

14/07/2024

Missed World Rum Day? It’s never too late to celebrate! 🌞 Grab a bottle of Captain Morgan Spiced Rum at The Liquor Co. 1977 and enjoy a refreshing Captain’s Vacation cocktail. Perfect for a Sunday treat! 🍹🌴

12/07/2024

Discover the story behind on the ‘77 Bulletin! Read our full interview with Corey Wood, co-owner, to learn more about their creative journey and their Cold Brew Coffee Whisky, now available at The Liquor Co. 1977. 🥃✨ (Link in bio)

04/07/2024

Skate into summer vibes this July at The Liquor Co. 1977! This month, we’re rolling out deals on a selection of wine, beers and cocktails. Don’t miss out on our in-store giveaway, including a chance to win a Pitch and Putt bag from Georgian Bay Spirits Co. ⛳️ and a big orange cooler from Smirnoff! Visit us from July 4 to July 30, and let the good times roll! 🛼

25/06/2024

🍻 *EXCLUSIVE OFFER* Present this digital coupon for Harbour Cats Red Arrow beers, crafted just for the occasion and only available at The Liquor Co. 1977.

Learn more about why we love Red Arrow on our blog. 🧡 Cheers!

15/06/2024

🍺🎉 Celebrating Dads! This weekend at The Liquor Co. 1977, enjoy exclusive deals on 1516 lagers and more. Plus, scan for a chance to win one of two bikes. Cheers to all the awesome dads out there!

10/06/2024

Meet Briana from our crew 🧡 and her favourite sips: Blue Mountain Chardonnay and Georgian Bay tequila sodas. Pop by The Liquor Co. 1977 to explore her top picks!

06/06/2024

Jump into June with a splash of excitement at The Liquor Co. 1977! This month, we’re rolling out incredible offers on beers, wines, and spirits to elevate your summer celebrations 🎉
Visit us to dive into our thrilling giveaways, including the chance to win a stylish retro duffle bag from Georgian Bay, a sleek bike from Okanagan Spring Brewery 🚲 or Stanley Park Brewing loungers! ☀️
Cheers

16/05/2024

Celebrate National Caesar Day in style with The Liquor Co. 1977´s ultimate guide to crafting the perfect iconic Canadian cocktail! 🍹 chat with our knowledgeable staff for expert mixing tips! 🧡

08/05/2024

🎉🎟️TICKET GIVEAWAY 🎟️🎉 Win 4 tickets to the Sips & Sounds Festival and join us at The Liquor Co. 1977 Beer Gardens on June 8th at Saanich Fairgrounds.

To enter:
1️⃣ Follow
2️⃣ Like this post
3️⃣ Tag three friends you’d love to share this awesome day with!

Winner announced May 14th.
Get ready to sip, sway and savour the day! 🎶🌞

Ticket link in bio

02/05/2024

May the spirit of ‘77 be with you. 💫 Visit one of our 10 liquor store locations on Vancouver island to sip into summer with great deals on beers, wines, and spirits!

26/04/2024

Learn how shopping at The Liquor Co. 1977 and Peninsula Co-op gives back! 🧡🛼

17/04/2024

Craft memorable moments with a splash of purple—try our iconic French ‘77 recipe. 🍸💜 Find all the ingredients at your local Liquor Co. 1977

12/04/2024

Meet our ‘77 crew! 🍻 Drop by The Liquor Co. 1977 in Saanich Plaza and say hi to Olivia—she’s got the perfect spring sip just for you: the Sherigham Rhubarb Gin Liquor 😋

*PenCo Liquor is becoming The Liquor Co. 1977*

08/04/2024

Spring has sprung and so have our deals!🌸🥂 Swing by our store to enjoy exclusive offers on a selection of wines, beers and cocktails perfect for any spring celebration. Plus we’ve got a chance to win 1 of 3 aluminum suitcases from N**e!

Offers valid from April 4-30 – see you in store soon 🍺🧡

15/03/2024

You could WIN a trip to see the Vancouver Canucks!! 🍻🏒 Visit us in store for your chance to enter - ferry, hotel and tickets included!

07/01/2024

Grab a bottle of Bailey’s and treat yourself to a little something special! Whether you’re a coffee lover or just looking for a fun new drink to try, a classic Shaft is sure to hit the spot. Cheers!

30/12/2023

Celebrate with something sparkly 🥂 This lovely Kim Crawford prosecco is on sale, and perfect for raising a glass to a New Year!

22/12/2023

Happy Holidays from all of us at PenCo Liquor and Liquor Express. 🥂

Please note our locations operating hours will vary, check our website https://www.liquorexpress.ca/locations/ before visiting us!

08/12/2023

'Tis the season for savings! Check out our December flyers and prepare for all your holiday celebrations 🥂🍻🍷

23/11/2023

This check out the deal on 4L boxes of Jackson-Triggs! Pinot Grigio and Cab Sauv on sale at all locations 🍷

09/11/2023

The benefits of membership have expanded! In addition to our two PenCo Liquor locations, Peninsula Co-op members can now earn rebates on purchases made at seven Liquor Express stores. 🍷🍺🎉
Last year members earned a 5% rebate on their liquor purchases! So why wait, sign up today. Find a location near you: https://www.peninsulaco-op.com/locations/liquor/

07/11/2023

Fall is in full effect, and we're celebrating that with great deals on local beers and some classic spirits! Come in this month to save 🍺🍷

13/10/2023

October sales are hauntingly good. Visit us in store to save on your favourite brands.

06/10/2023

Visit us this weekend and save on your Thanksgiving dinner libations! 🍷

24/08/2023

Liquor Express August Specials! Save NOW on your summertime favourites, plus new tastes you haven't tried yet! Select Wines, Beer & Spirits on special. Liquor Express Loyalty Members save on all purchases. Don’t miss out on the savings. Sign up in store! Give Liquor Express a visit & we’ll quickly become your favourite neighbourhood liquor store. Can't come to us? We Deliver!

22/08/2023

20/08/2023

18/08/2023

Address

Opening Hours

Monday	09:00 - 23:00
Tuesday	09:00 - 23:00
Wednesday	09:00 - 23:00
Thursday	09:00 - 23:00
Friday	09:00 - 23:00
Saturday	09:00 - 23:00
Sunday	09:00 - 23:00

Website

https://liquorco1977.com/

Alerts

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Videos

Shake things up this long weekend! 🔥 1. Craft a unique cocktail with Best Coast’s newly released Cold Brew Coffee Whisky. @bestcoastdistillers 2. Sip on The Finnish Long Drink to savor the holiday vibes. @longdrink 3. Find these and more at any of our 10 The Liquor Co. 1977 stores for your Canada Day celebrations! Share your thoughts on these new flavors in the comments below. 🧡 #canadaday

‘77 Rewind: B-Side! 🍷 Discover even more exclusive member-only wine deals at The Liquor Co. 1977. Keep the discounts coming — grab your membership today!

⏮️🍷 ‘77 Rewind: Exclusive wine deals, only for our members at The Liquor Co. 1977. Hit play on savings, get your membership today!

Get a $20 gift card today! With just a $27 membership investment, become an owner and earn rebates on every purchase of liquor, fuel, and food. To celebrate Peninsula Co-op’s liquor brand evolution, we’re giving a $20 gift card when you join. Learn more at liquorco1977.com/membership 🍻🧡

So we had a visit from Peter the Peacock yesterday. Turns out Peter lives across the street from the Six Mile Liqour Express. A call to animal control got us in touch with Peter’s mom and dad who came to pick him up. Shame we had to refuse him service, though, as he didn’t bring his government ID. Lol!

Support Local | Vancouver Island

So glad that we could be a part of this project with Caveman Media House All businesses around Victoria have had to make adjustments to their regular routine. We wanted to bring awareness and that is how we came up with this collaborative project. We chose 12 businesses from a variety of different industries and brought them together in one joint video🤝 Everyone is doing what they can to stay afloat and it’s the people of Victoria that are keeping businesses alive🌲 Special thanks to everyone involved - Liquor Express maiiz.nixtamal Moe's Home Victoria Zamian Parsons Realtor in Victoria BC ecologyst Nature Bee Wraps Ali Baba Pizza 1550 Fifteen Fifty's Restaurant dumplingdrop Annex Boutique Fitness Studio Shampoo Hair Bar The Village Royal Oak Victoria Buzz Please share this video in support of all local businesses making it happen!🙌

Bud Light Seltzers coming soon!!!

Amazing snowman collection. Merry Christmas to you and yours. . . #snowman #yyj #liquorexpressyyj

At Taste Victoria tonight enjoying the Two Rivers Beef Rib Eye on a house made steam bun with pickled green papaya chimicurri. Thanks to The Butchart Gardens . Yes please. May I have a second one ? #tastevictoria #butchartgardens #hotelgrand #liquorexpressyyj #foodporn #yyj #sogood #getyourbeefon #datenight #localevents #yougottaeatthis #winetasting #winefestival #bcwines

Fireworks at Lure Restaurant and Bar patio last night. What a great place to enjoy the show. Not sure who's voices in the video. #innerharbour #yyj #victoriabc #canadaday #lurerestaurant #liquorexpressyyj #fireworks #greattimes. Lure Restaurant & Bar

Viniq a shimmery liqueur made from an infusion of premium vodka , Moscato and other fruit flavours. Now available at Liquor Express. #viniq #yyj #liquorexpressyyj #purpleliqueur #shimmer#victoriabc #yyjliquor

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