About Us (Fassina Family)
It has been a long journey for our family business. It all began in 1975 when founder Joe Fassina bought a bottling hall (where the Somerton Park store resides today). From there, the business sold the bottling hall and made the decision to enter into the retail side of the Liquor industry. Joe Fassina and his partner at the time Martin Bailey, began the brand Vintage Cellars in 1988, and eventually grew to include 25 stores in South Australia and 40 in Victoria, until the brand was sold to Coles in 1992. Four stores were retained in the sale and, Joe, along with his son Ross, and daughter Eleanor, began a new liquor retail chain called Super Cellars. This new business was also very successful, and grew to have 10 Liquor stores spread around Adelaide and 3 in Melbourne, before the business was sold in 2003. Two and a half years later, after many renovations and adjustments, Fassina Liquor Merchants was born, at the original Somerton park site where it all started. After observing the rapid decline in quality of service and range in the changing liquor industry, Fassina Liquor Somerton opened to rave reviews with a heavy focus on customer service and everyday low prices. The store has been a wonderful success for us, and happily re-affirms to us that indeed there is a still place in this industry for a local family business to give the nationals a run for their money! Our business is still 100% family owned and operated, with Joe still very much a part of the business he started all those years ago. Along with Ross and Eleanor, and now joined by Rossโs two children Elise and Adam, this family business is proudly South Australian. Thankyou to all our loyal customers for your continued support, and we hope to continue to improve and grow.
