28/03/2023
Hi, I’m Damien Moffatt, the founder & Director of Tokugawa Whisky.🥃
I founded this company, on a belief I wanted to share, that is strikingly prevalent through out Japan, but yet, somewhat foreign to outsiders - “Wabi Sabi”.
Literally, Wabi Sabi means to put emphasis on simplicity and purity – the beauty and awe of all things humble, imperfect, and unpretentious. To appreciate something in its simplest form, for there in itself lies beauty!
This mind set is what has driven Japan as a culture to create some of the worlds best whiskies. I wanted for all Australians, to experience & enjoy these offerings, but at cheaper prices than what was being offered - without having to travel to Japan!
To do this, I have drawn on decades of experience and relationships, having learnt the culture and language while living and working in Japan, and having family live there, provided me with a deep insight into the intricacies of how fine products, such as Japanese Whisky and other liquor products have come about.
With this insight, I was able to capitalize on my unique position, and bring to Australia, so you too can experience and learn of "Wabi Sabi". Hopefully with this knowledge, you too can have a greater appreciation, and enjoy some of Japan’s finest whisky and liquor products we have on offer.
Let us show you what Japanese Whisky is famous for 🥃
Damien Moffatt | Founder & Director